---
title: "Drill — $12K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/diy-and-tools/drill"
last_updated: "2026-08-06T02:25:53.185Z"
locale: en
meta:
description: "Niche score 28/100 · $12K/yr market · 9K searches/yr · $97.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $12K/yr market · 9K searches/yr · $97.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drill — $12K/yr Amazon SG Niche (2026) - Flapen"
---
# **drill**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 20Conversion 18Competition 0Returns 100Price range 33Avg price 76Brand share 0Review moat 40Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$97.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,544.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$68.73–$162.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 9K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, drill is a $12K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drill market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$10K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **50%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- BLACK+DECKER72% - DEKOPRO28%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
600400Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/diy-and-tools/drill/trend)
## **Top drill search terms**
- **drill**4K/yr-18.9%0.1% conv. - **cordless drill**2K/yr-22.6%0.0% conv. - **drill set**1K/yr+45.5%0.0% conv. - **electric drill**973/yr-7.8%0.6% conv. - **power drill**764/yr+31.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/diy-and-tools/drill/search-terms)
## **Top drill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126**DEKOPRO**$80.89**4.7★5,653 rev](https://www.amazon.sg/dp/B0BXC81MFC) [2**BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)**BLACK+DECKER**$68.73**4.5★3,866 rev](https://www.amazon.sg/dp/B079WGV6FB) [3**BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR**BLACK+DECKER**$78.62**4.0★5 rev](https://www.amazon.sg/dp/B071J1CGJ9) [4**BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K**BLACK+DECKER**$162.85**4.4★654 rev](https://www.amazon.sg/dp/B01I2XDIBO)
### **Newest**
by launch date
[**DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126**DEKOPRO**$80.89**5,653 rev3y ago](https://www.amazon.sg/dp/B0BXC81MFC) [**BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR**BLACK+DECKER**$78.62**5 rev7y ago](https://www.amazon.sg/dp/B071J1CGJ9) [**BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)**BLACK+DECKER**$68.73**3,866 rev8y ago](https://www.amazon.sg/dp/B079WGV6FB) [**BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K**BLACK+DECKER**$162.85**654 rev9y ago](https://www.amazon.sg/dp/B01I2XDIBO)
### **Trending**
90-day click momentum
[**DEKOPRO Drill Set: Tool Set with 8V Pink Cordless Drill Home Tool Kit with Drill Hand Tool Kits for Women 126 Piece DKMT126**DEKOPRO**$80.89**4.7★**▲ 202%**](https://www.amazon.sg/dp/B0BXC81MFC) [**BLACK+DECKER 550W Home Starter Drill With 88-Piece Tool & Accessories Set HD555KOPR**BLACK+DECKER**$78.62**4.0★**— 7%**](https://www.amazon.sg/dp/B071J1CGJ9) [**BLACK+DECKER 18V Cordless Li-Ion Drill Driver Kit Box and Bits BDCHD18K**BLACK+DECKER**$162.85**4.4★**▼ 12%**](https://www.amazon.sg/dp/B01I2XDIBO) [**BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)**BLACK+DECKER**$68.73**4.5★**▼ 34%**](https://www.amazon.sg/dp/B079WGV6FB)
## **What buyers say about drill**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Compatibility-Overall**100%
## **Common questions**
- **Is drill profitable to sell on Amazon Singapore?**
- The niche generates $12K/yr across 4 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Skip it (28/100).
- **How competitive is the drill niche?**
- 2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for drill peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the drill niche?**
- Listings span $68.73–$162.85; the average listing price is $97.77 (sweet spot $15–$100). The average incumbent carries 2,545 reviews — the moat a new listing must climb.
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