[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-diy-and-tools-doorbell":3,"research-sidebar-rollups":353},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":85,"demand":89,"seasonality":217,"brandShare":218,"products":232,"feedback":289,"searchTerms":304,"related":322,"lastUpdated":34},"b9545291-0a8c-4bf5-bac2-5f03a9183f92","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":11,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":40,"pageQuality":31,"unitsSoldMin":41,"unitsSoldAvgMin":31,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":31,"top20ClickShare":21,"top20BrandShare":21,"primePct":45,"oosRate":46},7740,7182,1.368,-0.069,0.0154,0.8681,1,4.28,1214,69.98,12.97,93.27,6,250,0.1667,0.006,0,"doorbell","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Fdoorbell","2026-07-24T01:21:29.256269+00:00",4,5,16,[39],"high_price",72,100,6998,17495,34,0.8333,0.2074,{"score":48,"verdict":49,"components":50},36,"skip",[51,56,59,63,66,68,71,75,78,81],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",2,0.15,7739.98,{"key":57,"score":58,"weight":54,"raw":18},"growth",22,{"key":60,"score":61,"weight":62,"raw":19},"conversion",19,0.1,{"key":64,"score":65,"weight":54,"raw":20},"competition",11,{"key":67,"score":31,"weight":62,"raw":21},"brandShare",{"key":69,"score":70,"weight":62,"raw":22},"qualityGap",76,{"key":72,"score":73,"weight":74,"raw":23},"reviewMoat",57,0.05,{"key":76,"score":77,"weight":62,"raw":30},"returns",97,{"key":79,"score":80,"weight":74,"raw":24},"avgPrice",86,{"key":82,"score":83,"weight":74,"raw":84},"priceRange",93,0.974719800747198,{"avgRating":86,"medianPrice":87,"medianReturnRate":31,"nichesTracked":88},4.47,30,1590,{"points":90,"droppedPartialWeek":216},[91,94,97,100,103,106,109,112,115,118,121,123,126,129,132,135,138,141,144,147,150,153,156,158,160,163,166,168,170,173,176,178,181,184,186,188,191,194,197,200,203,205,207,210,213],{"week":92,"volume":93},"2025-09-07",173,{"week":95,"volume":96},"2025-09-14",143,{"week":98,"volume":99},"2025-09-21",132,{"week":101,"volume":102},"2025-09-28",172,{"week":104,"volume":105},"2025-10-05",157,{"week":107,"volume":108},"2025-10-12",308,{"week":110,"volume":111},"2025-10-19",121,{"week":113,"volume":114},"2025-10-26",114,{"week":116,"volume":117},"2025-11-02",148,{"week":119,"volume":120},"2025-11-09",186,{"week":122,"volume":41},"2025-11-16",{"week":124,"volume":125},"2025-11-23",236,{"week":127,"volume":128},"2025-11-30",289,{"week":130,"volume":131},"2025-12-07",218,{"week":133,"volume":134},"2025-12-14",125,{"week":136,"volume":137},"2025-12-21",153,{"week":139,"volume":140},"2025-12-28",150,{"week":142,"volume":143},"2026-01-04",177,{"week":145,"volume":146},"2026-01-11",139,{"week":148,"volume":149},"2026-01-18",112,{"week":151,"volume":152},"2026-01-25",123,{"week":154,"volume":155},"2026-02-01",152,{"week":157,"volume":137},"2026-02-08",{"week":159,"volume":99},"2026-02-15",{"week":161,"volume":162},"2026-02-22",84,{"week":164,"volume":165},"2026-03-01",62,{"week":167,"volume":155},"2026-03-08",{"week":169,"volume":152},"2026-03-15",{"week":171,"volume":172},"2026-03-22",111,{"week":174,"volume":175},"2026-03-29",137,{"week":177,"volume":80},"2026-04-05",{"week":179,"volume":180},"2026-04-12",101,{"week":182,"volume":183},"2026-04-19",91,{"week":185,"volume":83},"2026-04-26",{"week":187,"volume":152},"2026-05-03",{"week":189,"volume":190},"2026-05-10",92,{"week":192,"volume":193},"2026-05-17",80,{"week":195,"volume":196},"2026-05-24",63,{"week":198,"volume":199},"2026-05-31",124,{"week":201,"volume":202},"2026-06-07",131,{"week":204,"volume":80},"2026-06-14",{"week":206,"volume":199},"2026-06-21",{"week":208,"volume":209},"2026-06-28",192,{"week":211,"volume":212},"2026-07-05",136,{"week":214,"volume":215},"2026-07-12",65,false,null,{"top":219,"otherBrandCount":31,"otherClickShare":31},[220,223,226,229],{"brand":221,"clickShare":222},"Tapo",0.4505,{"brand":224,"clickShare":225},"XIAOMI",0.2198,{"brand":227,"clickShare":228},"CACAZI",0.1868,{"brand":230,"clickShare":231},"Arlo",0.1429,[233,242,250,261,271,280],{"asin":234,"title":235,"brand":224,"imageUrl":236,"price":237,"rating":238,"reviews":239,"clickShare90":225,"clickShare360":29,"launchDate":240,"amazonUrl":241},"B0D58KWVCM","Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yUiZwpTUL.jpg",85.74,3.6,74,"2024-11-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D58KWVCM",{"asin":243,"title":244,"brand":227,"imageUrl":245,"price":25,"rating":36,"reviews":246,"clickShare90":228,"clickShare360":247,"launchDate":248,"amazonUrl":249},"B091GW9WKH","CACAZI A06 Waterproof Wireless Doorbell (WHITE)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3153DTVjhXS.jpg",3,0.2299,"2021-03-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB091GW9WKH",{"asin":251,"title":252,"brand":221,"imageUrl":253,"price":254,"rating":255,"reviews":256,"clickShare90":257,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B0C8BFXFN6","TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QTt2DK53L.jpg",90.11,4.3,2040,0.1648,0.1236,"2023-10-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C8BFXFN6",{"asin":262,"title":263,"brand":221,"imageUrl":264,"price":265,"rating":255,"reviews":266,"clickShare90":267,"clickShare360":268,"launchDate":269,"amazonUrl":270},"B0D8B79ZCP","TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RZ85uhtnL.jpg",68.21,37,0.1538,0.1379,"2024-06-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D8B79ZCP",{"asin":272,"title":273,"brand":230,"imageUrl":274,"price":26,"rating":275,"reviews":276,"clickShare90":231,"clickShare360":277,"launchDate":278,"amazonUrl":279},"B0C683F516","Arlo Video Doorbell 2K | 2nd Gen | Wire-Free\u002FWired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F212B4JiHCdL.jpg",4.2,1261,0.0862,"2023-09-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C683F516",{"asin":281,"title":282,"brand":221,"imageUrl":264,"price":283,"rating":255,"reviews":284,"clickShare90":285,"clickShare360":286,"launchDate":287,"amazonUrl":288},"B0DGLVB89G","Tapo TD21 Battery Video Doorbell Wireless 2K 3MP Ultra-Clear Doorbell Camera Ring Chime Included Color Night 160DFOV Ultra-Wide TP-Link Free AI Detection IP65 6-Month Battery No Monthly Fee",69.58,3869,0.1319,0.2557,"2024-09-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DGLVB89G",{"love":290,"hate":291,"returnReasons":297},[],[292],{"topic":293,"percentOfMentions":21,"verbatims":294},"Ease Of Use",[295,296],"So user unfriendly","User unfriendly",[298,301],{"reason":299,"pct":300},"Connectivity-Overall",0.6667000000000001,{"reason":302,"pct":303},"Charging",0.3333,[305,310,314,318],{"term":306,"volume":307,"growthQoq":308,"conversionRate":309},"door bell",2139,0.1535,0.0037,{"term":32,"volume":311,"growthQoq":312,"conversionRate":313},3083,-0.1271,0.0038,{"term":315,"volume":316,"growthQoq":317,"conversionRate":31},"wireless doorbell",1447,-0.1267,{"term":319,"volume":320,"growthQoq":321,"conversionRate":31},"door bell wireless",513,-0.4429,[323,328,333,339,343,348],{"title":324,"href":325,"score":48,"verdict":49,"marketSize":326,"growth90":327},"first aid kit","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Ffirst-aid-kit",9051.49,-0.106,{"title":329,"href":330,"score":266,"verdict":49,"marketSize":331,"growth90":332},"3m","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002F3m",6635.04,0.2288,{"title":334,"href":335,"score":336,"verdict":49,"marketSize":337,"growth90":338},"gloves","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Fgloves",38,2095.69,-0.2104,{"title":340,"href":341,"score":336,"verdict":49,"marketSize":31,"growth90":342},"airbrush","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Fairbrush",0.2135,{"title":344,"href":345,"score":44,"verdict":49,"marketSize":346,"growth90":347},"bosch","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Fbosch",2826.77,0.3524,{"title":349,"href":350,"score":44,"verdict":49,"marketSize":351,"growth90":352},"towel rack","\u002Fresearch\u002Fsg\u002Fdiy-and-tools\u002Ftowel-rack",4624.35,0.1583,[354,361,368,375,382,389,395,402,409,412,419,426,432,439,446,452,458],{"nodeId":355,"label":356,"slug":357,"href":358,"nichesTracked":359,"marketSizeTotal":360},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":362,"label":363,"slug":364,"href":365,"nichesTracked":366,"marketSizeTotal":367},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":369,"label":370,"slug":371,"href":372,"nichesTracked":373,"marketSizeTotal":374},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":376,"label":377,"slug":378,"href":379,"nichesTracked":380,"marketSizeTotal":381},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":383,"label":384,"slug":385,"href":386,"nichesTracked":387,"marketSizeTotal":388},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":390,"label":391,"slug":392,"href":393,"nichesTracked":172,"marketSizeTotal":394},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",350309,{"nodeId":396,"label":397,"slug":398,"href":399,"nichesTracked":400,"marketSizeTotal":401},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":403,"label":404,"slug":405,"href":406,"nichesTracked":407,"marketSizeTotal":408},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":410,"marketSizeTotal":411},46,179532,{"nodeId":413,"label":414,"slug":415,"href":416,"nichesTracked":417,"marketSizeTotal":418},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":420,"label":421,"slug":422,"href":423,"nichesTracked":424,"marketSizeTotal":425},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":427,"label":428,"slug":429,"href":430,"nichesTracked":65,"marketSizeTotal":431},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":433,"label":434,"slug":435,"href":436,"nichesTracked":437,"marketSizeTotal":438},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":440,"label":441,"slug":442,"href":443,"nichesTracked":444,"marketSizeTotal":445},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":447,"label":448,"slug":449,"href":450,"nichesTracked":36,"marketSizeTotal":451},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":453,"label":454,"slug":455,"href":456,"nichesTracked":53,"marketSizeTotal":457},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":459,"label":460,"slug":461,"href":462,"nichesTracked":21,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]