---
title: "Doorbell — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/diy-and-tools/doorbell"
last_updated: "2026-08-06T18:48:37.614Z"
locale: en
meta:
description: "Niche score 36/100 · $8K/yr market · 7K searches/yr · $69.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $8K/yr market · 7K searches/yr · $69.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Doorbell — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **doorbell**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 19Competition 11Returns 97Price range 93Avg price 86Brand share 0Review moat 57Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.97–$93.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$69.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,214**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$8K**
$8K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, doorbell is a $8K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doorbell market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$17K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Tapo45% - XIAOMI22% - CACAZI19% - Arlo14%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -6.9% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/diy-and-tools/doorbell/trend)
## **Top doorbell search terms**
- **door bell**2K/yr+15.3%0.4% conv. - **doorbell**3K/yr-12.7%0.4% conv. - **wireless doorbell**1K/yr-12.7%0.0% conv. - **door bell wireless**513/yr-44.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/diy-and-tools/doorbell/search-terms)
## **Top doorbell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$77420%$2K30%$2K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way**XIAOMI**$85.74**3.6★74 rev](https://www.amazon.sg/dp/B0D58KWVCM) [2**CACAZI A06 Waterproof Wireless Doorbell (WHITE)**CACAZI**$12.97**5.0★3 rev](https://www.amazon.sg/dp/B091GW9WKH) [3**TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell**Tapo**$90.11**4.3★2,040 rev](https://www.amazon.sg/dp/B0C8BFXFN6) [4**TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black**Tapo**$68.21**4.3★37 rev](https://www.amazon.sg/dp/B0D8B79ZCP) [5**Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White**Arlo**$93.27**4.2★1,261 rev](https://www.amazon.sg/dp/B0C683F516)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way**XIAOMI**$85.74**74 rev1y ago](https://www.amazon.sg/dp/B0D58KWVCM) [**Tapo TD21 Battery Video Doorbell Wireless 2K 3MP Ultra-Clear Doorbell Camera Ring Chime Included Color Night 160DFOV Ultra-Wide TP-Link Free AI Detection IP65 6-Month Battery No Monthly Fee**Tapo**$69.58**3,869 rev1y ago](https://www.amazon.sg/dp/B0DGLVB89G) [**TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black**Tapo**$68.21**37 rev2y ago](https://www.amazon.sg/dp/B0D8B79ZCP) [**TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell**Tapo**$90.11**2,040 rev2y ago](https://www.amazon.sg/dp/B0C8BFXFN6) [**Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White**Arlo**$93.27**1,261 rev2y ago](https://www.amazon.sg/dp/B0C683F516)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arlo Video Doorbell 2K | 2nd Gen | Wire-Free/Wired Option 2-Way Audio Night Vision Head to Toe Video View Integrated Siren | Live Stream | Real Time Notifications |180 Deg Wide View White**Arlo**$93.27**4.2★**▲ 66%**](https://www.amazon.sg/dp/B0C683F516) [**TP-Link Tapo D230S1 Tapo Smart Battery Video Doorbell**Tapo**$90.11**4.3★**▲ 33%**](https://www.amazon.sg/dp/B0C8BFXFN6) [**Xiaomi Smart Doorbell 3S Security Camera 2K Resolution Recording Home Surveillance Smart Real-time 2-way**XIAOMI**$85.74**3.6★**▲ 32%**](https://www.amazon.sg/dp/B0D58KWVCM) [**TP-Link Tapo D210 Video Doorbell Camera 2.4GHz Wi-Fi Night Vision Motion Detection Black**Tapo**$68.21**4.3★**▲ 12%**](https://www.amazon.sg/dp/B0D8B79ZCP) [**CACAZI A06 Waterproof Wireless Doorbell (WHITE)**CACAZI**$12.97**5.0★**▼ 19%**](https://www.amazon.sg/dp/B091GW9WKH)
**~~View all trending →~~**
## **What buyers say about doorbell**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Ease Of Use**100%
*“So user unfriendly”*
### **Top return reasons **
**Connectivity-Overall**67%
**Charging**33%
## **Common questions**
- **Is doorbell profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 6 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the doorbell niche?**
- 4 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in doorbell?**
- Top complaints mined from reviews: Ease Of Use. The return rate is 0.6%.
- **What does it cost to enter the doorbell niche?**
- Listings span $12.97–$93.27; the average listing price is $69.98 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.
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