[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-beauty-tsubaki":3,"research-sidebar-rollups":395},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":82,"demand":86,"seasonality":219,"brandShare":220,"products":225,"feedback":351,"searchTerms":359,"related":362,"lastUpdated":33},"3bbf0d60-6183-49f5-8bc1-39518a4f2108","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":31,"slug":31,"href":32,"leafCategoryName":11,"scrapedAt":33,"brandCount":21,"brandCountYearAgo":21,"sellerCount":34,"signals":35,"avgBsr":36,"pageQuality":29,"unitsSoldMin":37,"unitsSoldAvgMin":29,"unitsSoldAvgMax":38,"revenueMin":39,"revenueMax":40,"avgBrandAgeMonths":41,"avgSellerAgeDays":29,"top20ClickShare":21,"top20BrandShare":21,"primePct":42,"oosRate":43},2946,5300,1.616,0.6141,0.0412,0.5803,1,4.65,336,13.49,6.98,28.71,14,750,0,0.0034,"tsubaki","\u002Fresearch\u002Fsg\u002Fbeauty\u002Ftsubaki","2026-07-24T00:35:45.162285+00:00",12,[],352,500,100,6745,10118,59,0.9286,0.1663,{"score":45,"verdict":46,"components":47},46,"skip",[48,52,55,59,62,64,67,72,75,78],{"key":49,"score":21,"weight":50,"raw":51},"marketSize",0.15,2945.68,{"key":53,"score":54,"weight":50,"raw":18},"growth",76,{"key":56,"score":57,"weight":58,"raw":19},"conversion",51,0.1,{"key":60,"score":61,"weight":50,"raw":20},"competition",45,{"key":63,"score":29,"weight":58,"raw":21},"brandShare",{"key":65,"score":66,"weight":58,"raw":22},"qualityGap",22,{"key":68,"score":69,"weight":70,"raw":71},"reviewMoat",83,0.05,335.79,{"key":73,"score":74,"weight":58,"raw":30},"returns",98,{"key":76,"score":77,"weight":70,"raw":24},"avgPrice",62,{"key":79,"score":80,"weight":70,"raw":81},"priceRange",63,0.630924988495168,{"avgRating":83,"medianPrice":84,"medianReturnRate":29,"nichesTracked":85},4.47,30,1590,{"points":87,"droppedPartialWeek":218},[88,91,94,97,99,102,104,107,110,113,116,119,121,124,127,130,133,136,138,141,144,146,149,152,154,157,160,163,166,168,171,173,176,179,182,184,187,190,193,196,199,202,205,207,210,212,215],{"week":89,"volume":90},"2025-08-31",77,{"week":92,"volume":93},"2025-09-07",136,{"week":95,"volume":96},"2025-09-14",127,{"week":98,"volume":90},"2025-09-21",{"week":100,"volume":101},"2025-09-28",111,{"week":103,"volume":101},"2025-10-05",{"week":105,"volume":106},"2025-10-12",305,{"week":108,"volume":109},"2025-10-19",74,{"week":111,"volume":112},"2025-10-26",61,{"week":114,"volume":115},"2025-11-02",121,{"week":117,"volume":118},"2025-11-09",101,{"week":120,"volume":38},"2025-11-16",{"week":122,"volume":123},"2025-11-23",165,{"week":125,"volume":126},"2025-11-30",148,{"week":128,"volume":129},"2025-12-07",108,{"week":131,"volume":132},"2025-12-14",96,{"week":134,"volume":135},"2025-12-21",75,{"week":137,"volume":61},"2025-12-28",{"week":139,"volume":140},"2026-01-04",55,{"week":142,"volume":143},"2026-01-11",53,{"week":145,"volume":143},"2026-01-18",{"week":147,"volume":148},"2026-01-25",57,{"week":150,"volume":151},"2026-02-01",80,{"week":153,"volume":118},"2026-02-08",{"week":155,"volume":156},"2026-02-15",54,{"week":158,"volume":159},"2026-02-22",67,{"week":161,"volume":162},"2026-03-01",42,{"week":164,"volume":165},"2026-03-08",87,{"week":167,"volume":54},"2026-03-15",{"week":169,"volume":170},"2026-03-22",85,{"week":172,"volume":77},"2026-03-29",{"week":174,"volume":175},"2026-04-05",116,{"week":177,"volume":178},"2026-04-12",69,{"week":180,"volume":181},"2026-04-19",81,{"week":183,"volume":77},"2026-04-26",{"week":185,"volume":186},"2026-05-03",120,{"week":188,"volume":189},"2026-05-10",156,{"week":191,"volume":192},"2026-05-17",160,{"week":194,"volume":195},"2026-05-24",169,{"week":197,"volume":198},"2026-05-31",123,{"week":200,"volume":201},"2026-06-07",89,{"week":203,"volume":204},"2026-06-14",82,{"week":206,"volume":80},"2026-06-21",{"week":208,"volume":209},"2026-06-28",241,{"week":211,"volume":118},"2026-07-05",{"week":213,"volume":214},"2026-07-12",114,{"week":216,"volume":217},"2026-07-19",97,false,null,{"top":221,"otherBrandCount":29,"otherClickShare":29},[222],{"brand":223,"clickShare":224},"Tsubaki",1.0003,[226,237,246,257,267,277,286,294,302,310,320,326,335,344],{"asin":227,"title":228,"brand":223,"imageUrl":229,"price":230,"rating":231,"reviews":232,"clickShare90":233,"clickShare360":234,"launchDate":235,"amazonUrl":236},"B074JC9M3H","TSUBAKI Premium Repair Mask 180g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yJZqPirRL.jpg",14.9,4.5,3460,0.1775,0.1668,"2017-09-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB074JC9M3H",{"asin":238,"title":239,"brand":223,"imageUrl":240,"price":26,"rating":231,"reviews":241,"clickShare90":242,"clickShare360":243,"launchDate":244,"amazonUrl":245},"B09TVYSZ6D","Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512cFA5BVFL.jpg",437,0.1268,0.1271,"2022-05-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09TVYSZ6D",{"asin":247,"title":248,"brand":223,"imageUrl":249,"price":250,"rating":251,"reviews":252,"clickShare90":253,"clickShare360":254,"launchDate":255,"amazonUrl":256},"B0DMDPTJVQ","Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Uje6jkA+L.jpg",7.08,5,2,0.0958,0.085,"2025-03-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMDPTJVQ",{"asin":258,"title":259,"brand":223,"imageUrl":260,"price":261,"rating":262,"reviews":112,"clickShare90":263,"clickShare360":264,"launchDate":265,"amazonUrl":266},"B0DJGX7CKJ","TSUBAKI Premium Moist & Repair Treatment 160g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31y2oWnbRrL.jpg",10.89,4.4,0.093,0.0591,"2025-03-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DJGX7CKJ",{"asin":268,"title":269,"brand":223,"imageUrl":270,"price":271,"rating":272,"reviews":273,"clickShare90":274,"clickShare360":275,"launchDate":255,"amazonUrl":276},"B0DKJQHYZM","Tsubaki Premium Moist & Repair Hair Shampoo 450ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21clo5x3o0L.jpg",14.1,4.6,103,0.0873,0.1028,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DKJQHYZM",{"asin":278,"title":279,"brand":223,"imageUrl":280,"price":281,"rating":29,"reviews":29,"clickShare90":282,"clickShare360":283,"launchDate":284,"amazonUrl":285},"B0DTK4M62J","TSUBAKI Premium EX Hair Fall Care & Repair Conditioner Treatment 450ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31i9cwe1yrL.jpg",15.57,0.0704,0.0672,"2025-01-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DTK4M62J",{"asin":287,"title":288,"brand":223,"imageUrl":289,"price":290,"rating":29,"reviews":29,"clickShare90":291,"clickShare360":292,"launchDate":255,"amazonUrl":293},"B0DMDWSTMS","Tsubaki Premium Moist & Repair Hair Conditioner Refill 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QELqPC0KL.jpg",9.54,0.0676,0.0769,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMDWSTMS",{"asin":295,"title":296,"brand":223,"imageUrl":297,"price":25,"rating":251,"reviews":298,"clickShare90":299,"clickShare360":300,"launchDate":255,"amazonUrl":301},"B0DMF2ZBCD","Tsubaki Premium Volume & Repair Hair Shampoo Refill 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41v7C073w2L.jpg",39,0.062,0.0648,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMF2ZBCD",{"asin":303,"title":304,"brand":223,"imageUrl":305,"price":306,"rating":251,"reviews":21,"clickShare90":307,"clickShare360":308,"launchDate":255,"amazonUrl":309},"B0DJGVWP52","Tsubaki Premium Ex Damage Care & Repair Hair Conditioner Refill 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41euzLrvkXL.jpg",9.53,0.0479,0.0356,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DJGVWP52",{"asin":311,"title":312,"brand":223,"imageUrl":313,"price":314,"rating":315,"reviews":316,"clickShare90":317,"clickShare360":318,"launchDate":255,"amazonUrl":319},"B0DKJW6SJG","Tsubaki Premium Moist & Repair Hair Conditioner 450ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31h1dxSJG2L.jpg",16.93,4.7,110,0.0423,0.0308,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DKJW6SJG",{"asin":321,"title":322,"brand":223,"imageUrl":323,"price":306,"rating":272,"reviews":143,"clickShare90":317,"clickShare360":324,"launchDate":255,"amazonUrl":325},"B0DMF9FGY5","Tsubaki Premium Moist & Repair Hair Shampoo Refill 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ya8D43kZL.jpg",0.0696,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMF9FGY5",{"asin":327,"title":328,"brand":223,"imageUrl":329,"price":330,"rating":29,"reviews":29,"clickShare90":331,"clickShare360":332,"launchDate":333,"amazonUrl":334},"B0DYK5SX3F","TSUBAKI Premium EX Hair Fall Care & Repair Shampoo 450ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KvE7iWRRL.jpg",17.85,0.031,0.051,"2025-02-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DYK5SX3F",{"asin":336,"title":337,"brand":223,"imageUrl":338,"price":24,"rating":262,"reviews":339,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B0847RYPT7","TSUBAKI PREMIUM MOIST SHAMPOO 490ML","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DtaKWlZOL.jpg",354,0.0282,0.0283,"2020-02-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0847RYPT7",{"asin":345,"title":346,"brand":223,"imageUrl":347,"price":348,"rating":231,"reviews":181,"clickShare90":340,"clickShare360":349,"launchDate":255,"amazonUrl":350},"B0DMJNLN7G","Tsubaki Premium Volume & Repair Hair Shampoo 450ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31a7kmk8hgL.jpg",13.78,0.0348,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMJNLN7G",{"love":352,"hate":357,"returnReasons":358},[353],{"topic":354,"percentOfMentions":21,"verbatims":355},"Smell",[356],"inakways had massive hair fall this has improved due to this shampoo smells lovely",[],[],[360],{"term":31,"volume":16,"growthQoq":18,"conversionRate":361},0.0545,[363,368,374,379,384,390],{"title":364,"href":365,"score":45,"verdict":46,"marketSize":366,"growth90":367},"braun shaver","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fbraun-shaver",28933.58,0.2424,{"title":369,"href":370,"score":371,"verdict":46,"marketSize":372,"growth90":373},"nose hair trimmer","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnose-hair-trimmer",47,6407.69,0.1346,{"title":375,"href":376,"score":371,"verdict":46,"marketSize":377,"growth90":378},"gillette","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fgillette",6226.38,0.6409,{"title":380,"href":381,"score":61,"verdict":46,"marketSize":382,"growth90":383},"oneblade","\u002Fresearch\u002Fsg\u002Fbeauty\u002Foneblade",16609.94,0.3812,{"title":385,"href":386,"score":387,"verdict":46,"marketSize":388,"growth90":389},"face wash","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fface-wash",44,3417.4,0.1511,{"title":391,"href":392,"score":387,"verdict":46,"marketSize":393,"growth90":394},"conditioner","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fconditioner",3774.67,-0.0028,[396,403,410,417,424,431,433,440,446,452,458,465,472,479,486,492,498],{"nodeId":397,"label":398,"slug":399,"href":400,"nichesTracked":401,"marketSizeTotal":402},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":404,"label":405,"slug":406,"href":407,"nichesTracked":408,"marketSizeTotal":409},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":411,"label":412,"slug":413,"href":414,"nichesTracked":415,"marketSizeTotal":416},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":418,"label":419,"slug":420,"href":421,"nichesTracked":422,"marketSizeTotal":423},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":425,"label":426,"slug":427,"href":428,"nichesTracked":429,"marketSizeTotal":430},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":101,"marketSizeTotal":432},350309,{"nodeId":434,"label":435,"slug":436,"href":437,"nichesTracked":438,"marketSizeTotal":439},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":441,"label":442,"slug":443,"href":444,"nichesTracked":143,"marketSizeTotal":445},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":447,"label":448,"slug":449,"href":450,"nichesTracked":45,"marketSizeTotal":451},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":453,"label":454,"slug":455,"href":456,"nichesTracked":156,"marketSizeTotal":457},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",163274,{"nodeId":459,"label":460,"slug":461,"href":462,"nichesTracked":463,"marketSizeTotal":464},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":466,"label":467,"slug":468,"href":469,"nichesTracked":470,"marketSizeTotal":471},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":473,"label":474,"slug":475,"href":476,"nichesTracked":477,"marketSizeTotal":478},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":480,"label":481,"slug":482,"href":483,"nichesTracked":484,"marketSizeTotal":485},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":487,"label":488,"slug":489,"href":490,"nichesTracked":251,"marketSizeTotal":491},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":493,"label":494,"slug":495,"href":496,"nichesTracked":252,"marketSizeTotal":497},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":499,"label":500,"slug":501,"href":502,"nichesTracked":21,"marketSizeTotal":29},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]