---
title: "Tsubaki — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/tsubaki"
last_updated: "2026-08-06T16:08:32.661Z"
locale: en
meta:
description: "Niche score 46/100 · $3K/yr market · 5K searches/yr · $13.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $3K/yr market · 5K searches/yr · $13.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tsubaki — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **tsubaki**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 76Conversion 51Competition 45Returns 98Price range 63Avg price 62Brand share 0Review moat 83Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****335.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+61.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.98–$28.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.49**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$3K**
$3K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, tsubaki is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tsubaki market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$10K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#352**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **0%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Tsubaki100%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +61.4% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/tsubaki/trend)
## **Top tsubaki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14710%$29515%$44220%$5891101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TSUBAKI Premium Repair Mask 180g**Tsubaki**$14.90**4.5★3,460 rev](https://www.amazon.sg/dp/B074JC9M3H) [2**Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz**Tsubaki**$28.71**4.5★437 rev](https://www.amazon.sg/dp/B09TVYSZ6D) [3**Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml**Tsubaki**$7.08**5.0★2 rev](https://www.amazon.sg/dp/B0DMDPTJVQ) [4**TSUBAKI Premium Moist & Repair Treatment 160g**Tsubaki**$10.89**4.4★61 rev](https://www.amazon.sg/dp/B0DJGX7CKJ) [5**Tsubaki Premium Moist & Repair Hair Shampoo 450ml**Tsubaki**$14.10**4.6★103 rev](https://www.amazon.sg/dp/B0DKJQHYZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TSUBAKI Premium Moist & Repair Treatment 160g**Tsubaki**$10.89**61 rev1y ago](https://www.amazon.sg/dp/B0DJGX7CKJ) [**Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml**Tsubaki**$7.08**2 rev1y ago](https://www.amazon.sg/dp/B0DMDPTJVQ) [**Tsubaki Premium Moist & Repair Hair Shampoo 450ml**Tsubaki**$14.10**103 rev1y ago](https://www.amazon.sg/dp/B0DKJQHYZM) [**Tsubaki Premium Moist & Repair Hair Conditioner Refill 300ml**Tsubaki**$9.54**0 rev1y ago](https://www.amazon.sg/dp/B0DMDWSTMS) [**Tsubaki Premium Volume & Repair Hair Shampoo Refill 300ml**Tsubaki**$6.98**39 rev1y ago](https://www.amazon.sg/dp/B0DMF2ZBCD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TSUBAKI Premium Moist & Repair Treatment 160g**Tsubaki**$10.89**4.4★**▲ 57%**](https://www.amazon.sg/dp/B0DJGX7CKJ) [**Tsubaki Premium Moist & Repair Hair Conditioner 450ml**Tsubaki**$16.93**4.7★**▲ 37%**](https://www.amazon.sg/dp/B0DKJW6SJG) [**Tsubaki Premium Ex Damage Care & Repair Hair Conditioner Refill 300ml**Tsubaki**$9.53**5.0★**▲ 35%**](https://www.amazon.sg/dp/B0DJGVWP52) [**Tsubaki Premium Volume & Repair Hair Conditioner Refill 300ml**Tsubaki**$7.08**5.0★**▲ 13%**](https://www.amazon.sg/dp/B0DMDPTJVQ) [**TSUBAKI Premium Repair Mask 180g**Tsubaki**$14.90**4.5★**— 6%**](https://www.amazon.sg/dp/B074JC9M3H)
**~~View all trending →~~**
## **What buyers say about tsubaki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“inakways had massive hair fall this has improved due to this shampoo smells lovely”*
## **Common questions**
- **Is tsubaki profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 14 tracked products. 90-day search growth is +61.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tsubaki niche?**
- 1 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the tsubaki niche?**
- Listings span $6.98–$28.71; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
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