---
title: "Travel — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/travel"
last_updated: "2026-08-08T05:18:58.400Z"
locale: en
meta:
description: "Niche score 52/100 · $0/yr market · 23K searches/yr · $20.76 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $0/yr market · 23K searches/yr · $20.76 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **travel**
**Worth a look**
Shows low returns (0.7%), but a small market ($0/yr) keeps it on the watch list.
Market size 0Growth 71Conversion 0Competition 76Returns 97Price range 83Avg price 89Brand share 58Review moat 51Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.99–$69.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+53.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,443.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 23K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, travel is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **73%**
- **Out of stock**
- **24.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 95%
**Open market**
**24%**
- WATSONS21% - Spigen15% - VULKIT15% - Travelon13% - TEMPUR6% - CERAVE6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +53.9% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/travel/trend)
## **Top travel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers**Travelon**$23.51**4.6★580 rev](https://www.amazon.sg/dp/B089H1FWCK) [2**WATSONS Travel Bottle Set With Mesh Bag (Set) 7s**WATSONS**$10.10**4.5★2 rev](https://www.amazon.sg/dp/B0C7BSB3KB) [3**TEMPUR Travel Pillow Memory Foam Ergonomic Neck Travel Pillow Includes Charcoal Grey Carry Bag Size 25 x 31 x 10/7 cm**TEMPUR**$69.47**4.4★785 rev](https://www.amazon.sg/dp/B001K9AHKI) [4**VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist**VULKIT**$11.79**4.3★101 rev](https://www.amazon.sg/dp/B0FWQSK2SG) [5**CERAVE Ceramides Skincare Essentials Travel Kit 1s**CERAVE**$11.24**0.0★0 rev](https://www.amazon.sg/dp/B0DRY8523M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 in 1 Travel Dispenser Bottle Toiletry Containers 4 Pack 30ml Travel Bottles Leak Proof Travel Size Containers For Travelers Business Trips Holidays Gym Use Flying Camping Families (white)**Generic**$14.99**3 rev6mo ago](https://www.amazon.sg/dp/B0GHDJ3FD4) [**VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist**VULKIT**$11.79**101 rev8mo ago](https://www.amazon.sg/dp/B0FWQSK2SG) [**WATSONS Line Friends Minini Travel Organiser Set 5s**WATSONS**$18.52**0 rev9mo ago](https://www.amazon.sg/dp/B0FWCDPVSQ) [**WATSONS Line Friends Minini Compresed Premium Travel Bath Towel & Facial Towel 6s**WATSONS**$8.72**0 rev9mo ago](https://www.amazon.sg/dp/B0FWCFJB3D) [**WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5**WATSONS**$4.99**0 rev1y ago](https://www.amazon.sg/dp/B0F8K5PVLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VULKIT Small RFID Wallet for Women & Men - Minimalist Zipper Wallet with ID Window Keychain & Carabiner Holds 15 Cards Water Resistant Travel Lanyard Wallet Army Green Black (Black)**VULKIT**$34.93**4.6★**▲ 174%**](https://www.amazon.sg/dp/B0DRJJX1J8) [**VULKIT Passport Holder Ultra-thin Design Leather Travel Wallet with 2 Card Slots on the Back RFID Blocking Passport Holder Essential for Travel black Einheitsgröße Minimalist**VULKIT**$11.79**4.3★**▲ 173%**](https://www.amazon.sg/dp/B0FWQSK2SG) [**Travelon World Travel Essentials Set of 2 Currency and Passport Organizers Black One Size World Travel Essentials Set of 2 Currency and Passport Organizers**Travelon**$23.51**4.6★**▲ 163%**](https://www.amazon.sg/dp/B089H1FWCK) [**VULKIT RFID Blocking Cards Slim RFID Card Blocker & NFC Contactless Card Protector for Your Wallet and Passport for Travel Outdoor (3)**VULKIT**$25.50**4.6★**▲ 145%**](https://www.amazon.sg/dp/B0DRYD2JFM) [**Spigen Passport Card Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Dune Beige**Spigen**$26.79**4.5★**▲ 140%**](https://www.amazon.sg/dp/B0D23RDC45)
**~~View all trending →~~**
## **What buyers say about travel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Great Quality”*
**Durability**10%
*“reliable for travel”*
**Ease Of Use**7%
*“The bottles are easy to use”*
**Body Support**7%
*“good support”*
**Strength**5%
*“Sturdy and Well-Designed”*
**Color**5%
*“The colors are elegant”*
**Leak-Proof**5%
*“No Leaks, Great Quality”*
**Material Quality**5%
*“The material feels very sturdy”*
### **What buyers complain about **
**Size-Overall**25%
*“Small”*
**Material Quality**17%
*“Material is sort of suede”*
**Thickness**17%
*“Could be better if the depth is slightly thicker”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**10%
**Product Condition**10%
**Socket/Port/Plug**7%
**Smell**7%
**Strength**7%
**Width**7%
**Ease Of Use**7%
**Charging**3%
**Cushion**3%
## **Common questions**
- **Is travel profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the travel niche?**
- 13 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in travel?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 0.7%.
- **What does it cost to enter the travel niche?**
- Listings span $4.99–$69.47; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.
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