---
title: "Sunscreen — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/sunscreen"
last_updated: "2026-08-08T06:01:07.715Z"
locale: en
meta:
description: "Niche score 53/100 · $6K/yr market · 30K searches/yr · $19.41 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $6K/yr market · 30K searches/yr · $19.41 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **sunscreen**
**Worth a look**
Shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.
Market size 2Growth 58Conversion 14Competition 80Returns 99Price range 84Avg price 86Brand share 59Review moat 22Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.77–$48.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+32.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,062.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 30K searches
According to Flapen's Amazon Singapore niche tracking, sunscreen is a $6K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **29%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**26%**
- Neutrogena24% - Beauty of Joseon18% - BANANA BOAT13% - NIVEA8% - Bioré7% - La Roche-Posay5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +32.6% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/sunscreen/trend)
## **Top sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1876%$3759%$56212%$750101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Relief Sun : Rice + Probiotics**Beauty of Joseon**$17.01**4.5★10,461 rev](https://www.amazon.sg/dp/B09JVNZVH3) [2**Relief Sun Aqua Fresh Rice + B5**Beauty of Joseon**$17.04**4.6★3,516 rev](https://www.amazon.sg/dp/B0DFMGBZ9Z) [3**Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70 Broad Spectrum Water Resistant 80 Min Oil-Free Oxybenzone-Free Non-Comedogenic Matte Finish Body Sunscreen Travel Size 3 Fl Oz**Neutrogena**$15.39**4.5★37,521 rev](https://www.amazon.sg/dp/B005IHT94S) [4**Banana Boat Ultra Sport Sunscreen Lotion Broad Spectrum SPF 50 12oz.**BANANA BOAT**$17.86**4.6★14,811 rev](https://www.amazon.sg/dp/B004CDV7EY) [5**Cetaphil Sheer 100% Mineral Liquid Sunscreen for Face With Zinc Oxide Broad Spectrum SPF 50 Formulated for Sensitive Skin Unscented 50 ml**Cetaphil**$13.29**4.4★6,251 rev](https://www.amazon.sg/dp/B08HJKQP7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Relief Sun Aqua Fresh Rice + B5**Beauty of Joseon**$17.04**3,516 rev1y ago](https://www.amazon.sg/dp/B0DFMGBZ9Z) [**Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++**Neutrogena**$20.31**114 rev2y ago](https://www.amazon.sg/dp/B0B7MDXWT6) [**BIORE UV Aqua Rich Watery Essence SPF50+ PA++++ Sunscreen (Micro Defense UV Protection + Suitable for Face & Body) 70g**Bioré**$17.77**343 rev3y ago](https://www.amazon.sg/dp/B0BSGD7C3Z) [**SKIN AQUA 50+ Super Moisture Gel Pump 4.9 oz (140 g)**SKIN AQUA**$11.37**2,802 rev3y ago](https://www.amazon.sg/dp/B0BSFK1RRP) [**De-construct Face Gel Sunscreen SPF 50+ PA+++ | Gel Sunscreen for Oily Combination Normal Skin | Broad Spectrum No White Cast Lightweight Non-Greasy - 50g**De - cons truct**$13.70**12,930 rev4y ago](https://www.amazon.sg/dp/B0B45RB1RV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Ultra Sheer Fluid Sunscreen Age Shield SPF 50 PA++++**Neutrogena**$20.31**4.3★**▲ 194%**](https://www.amazon.sg/dp/B0B7MDXWT6) [**The Derma Co 1% Hyaluronic Sunscreen Aqua Ultra Light Gel with SPF 50 PA++++ UV A UV B and Blue Light Protection 50g**The Derma Co**$14.45**4.3★**▲ 116%**](https://www.amazon.sg/dp/B095CRM8NF) [**Banana Boat Sport Ultra SPF 100 Sunscreen Lotion 4oz | Banana Boat Sunscreen Lotion SPF 100 Banana Boat Sunscreen SPF 100 Lotion High SPF Sunscreen Pack SPF 100 4oz each Twin Pack**BANANA BOAT**$27.87**4.6★**▲ 82%**](https://www.amazon.sg/dp/B002Y26RUO) [**Neutrogena Ultra Sheer Dry-Touch Sunscreen For Face & Body SPF 70 Broad Spectrum UVA/UVB Protection Lightweight Water Resistant & Non-Greasy Travel Size Sunscreen 3 fl. oz (Pack of 3)**Neutrogena**$31.78**4.6★**▲ 80%**](https://www.amazon.sg/dp/B01LTI056K) [**Banana Boat Light As Air Sunscreen Broad Spectrum Lotion SPF 50 6oz. - 2 Count (Pack of 1)**BANANA BOAT**$21.65**4.7★**▲ 69%**](https://www.amazon.sg/dp/B084R1KZ1Z)
**~~View all trending →~~**
## **What buyers say about sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Texture/Consistency-Overall**50%
*“Nice packing,smooth texture”*
**Absorbency**50%
*“Easily absorbed into skin”*
### **Top return reasons **
**Leak-Proof**25%
**Functionality-Overall**21%
**Color**14%
**Value For Money**7%
**Adhesion/Stickiness**7%
**Size-Overall**7%
**Water Resistance**7%
**Motor Power**7%
**Balance/Stability**4%
## **Common questions**
- **Is sunscreen profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 45 tracked products. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sunscreen niche?**
- 19 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 69% of demand.
- **What does it cost to enter the sunscreen niche?**
- Listings span $9.77–$48.52; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 10,062 reviews — the moat a new listing must climb.
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