---
title: "Soap — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/soap"
last_updated: "2026-08-06T19:41:42.584Z"
locale: en
meta:
description: "Niche score 43/100 · $14K/yr market · 38K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $14K/yr market · 38K searches/yr · $14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 39Conversion 33Competition 55Returns 100Price range 82Avg price 69Brand share 0Review moat 75Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$1.84–$80.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****496.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$14K**
$14K/yr · 38K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, soap is a $14K/yr Amazon Singapore market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$114K–$143K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **34 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**0%**
- キレイキレイ52% - Kirei Kirei45% - Dove2% - Dettol2%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +11.3% search growth over the last 90 days.
1K750Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/soap/trend)
## **Top soap search terms**
- **soap**11K/yr+28.2%0.9% conv. - **kirei kirei hand soap refill**10K/yr-3.8%9.5% conv. - **kirei kirei**8K/yr+8.6%3.9% conv. - **kirei**6K/yr+23.7%5.1% conv. - **bar soap**4K/yr-1.4%0.5% conv. [**All search terms **](https://flapen.com/research/sg/beauty/soap/search-terms)
## **Top soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$72510%$1K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity**キレイキレイ**$35.75**4.5★780 rev](https://www.amazon.sg/dp/B01CFHQG6C) [2**Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml**Kirei Kirei**$1.93**4.7★123 rev](https://www.amazon.sg/dp/B074K6HP2B) [3![[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)](https://m.media-amazon.com/images/I/41B2MNE967L.jpg)**\[Large Capacity\] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)**キレイキレイ**$34.60**4.5★425 rev](https://www.amazon.sg/dp/B07BBQYZF6) [4**Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Nourishing Berries 200ml**Kirei Kirei**$1.91**4.7★123 rev](https://www.amazon.sg/dp/B074K5KGPC) [5**Kirei Kirei Medicated Foaming Hand Soap 4 L Floral Soap Scent Refill Commercial Use Large Quantity**キレイキレイ**$32.06**4.5★530 rev](https://www.amazon.sg/dp/B01CFHQFT0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Green Tea)**Kirei Kirei**$1.84**2 rev2y ago](https://www.amazon.sg/dp/B0CGTWGCD8) [**Kirei Kirei Anti-bacterial Foaming Hand Soap 200ml Refill (Lychee)**Kirei Kirei**$1.91**2 rev2y ago](https://www.amazon.sg/dp/B0CGTZPG41) [**Kirei Kirei Gentle Care Foaming Hand Soap (Soothing Cotton) 400ml Refill White**Kirei Kirei**$4.21**10 rev3y ago](https://www.amazon.sg/dp/B0BBDYBXYL) [**Kirei Kirei Gentle Care Foaming Hand Soap (Soft Rose) 400ml Refill White**Kirei Kirei**$4.17**3 rev3y ago](https://www.amazon.sg/dp/B0BBF12B8Z) [**Kirei Kirei (Commercial Use Large Capacity) Medicated Foaming Hand Soap Citrus Fruity Scent Quasi Drug Liquid Refill 6.6 gal (2 L)**キレイキレイ**$15.33**1,486 rev4y ago](https://www.amazon.sg/dp/B00ABAMJPI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kirei Kirei Medicated Foaming Hand Soap 2 L Floral Soap Scent Refill Commercial Use Large Quantity**キレイキレイ**$24.73**4.5★**▲ 388%**](https://www.amazon.sg/dp/B06XSCC81M) [![[Large Capacity] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)](https://m.media-amazon.com/images/I/41B2MNE967L.jpg)**\[Large Capacity\] Kirei Kirei Medicated Foam Hand Soap Professional Fragrance Free 1.5 gal (4 L)**キレイキレイ**$34.60**4.5★**▲ 138%**](https://www.amazon.sg/dp/B07BBQYZF6) [![[Commercial Use Large Capacity] Kirei Kirei Medicated Foam Hand Soap Fragrance-free 3.1 gal (10 L) (Quasi Drug)](https://m.media-amazon.com/images/I/41tCU7Gh7uL.jpg)**\[Commercial Use Large Capacity\] Kirei Kirei Medicated Foam Hand Soap Fragrance-free 3.1 gal (10 L) (Quasi Drug)**キレイキレイ**$80.81**4.2★**▲ 122%**](https://www.amazon.sg/dp/B07PK8DGMX) [**Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity**キレイキレイ**$35.75**4.5★**▲ 120%**](https://www.amazon.sg/dp/B01CFHQG6C) [**Dettol Original Body Soap for Men & Women Lasting Fresh Odour Protection Pine Fragrance Dermatologically Tested Antibacterial Bar Soap 5x100g 4 + 1 Free**Dettol**$5.36**4.4★**▲ 95%**](https://www.amazon.sg/dp/B071V8VVXK)
**~~View all trending →~~**
## **What buyers say about soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**25%
*“the foam rinses clean without dryness”*
**Efficiency**25%
*“Works well”*
**Ease Of Cleaning**25%
*“Works well, foamy and washes off easily”*
**Smell**25%
*“The light peach scent feels refreshing”*
### **Top return reasons **
**Functionality-Overall**50%
**Dispensing Mechanism**50%
## **Common questions**
- **Is soap profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 27 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the soap niche?**
- 4 brands and 5 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the soap niche?**
- Listings span $1.84–$80.81; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.
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