---
title: "Shaving Cream — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/shaving-cream"
last_updated: "2026-08-06T00:30:26.712Z"
locale: en
meta:
description: "Niche score 34/100 · $1K/yr market · 7K searches/yr · $12.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $1K/yr market · 7K searches/yr · $12.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaving Cream — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **shaving cream**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 23Conversion 15Competition 46Returns 100Price range 63Avg price 58Brand share 21Review moat 22Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.87–$32.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.96**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,800.92**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 7K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, shaving cream is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving cream market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$13K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **117 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Gillette34% - NIVEA23% - Cremo21% - MANSCAPED8% - Proraso7% - Taylor of Old Bond Street5% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -3.9% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/shaving-cream/trend)
## **Top shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$448%$8912%$13316%$1771101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Foamy Menthol Shave Foam 175g**Gillette**$4.87**4.8★18 rev](https://www.amazon.sg/dp/B0094H2ISW) [2**Gillette Fusion ProGlide Cooling Shave Prep 195 grams**Gillette**$10.44**5.0★5 rev](https://www.amazon.sg/dp/B00R5DGOIW) [3**NIVEA MEN Protect & Care Moisturising Shaving Foam 200ml**NIVEA**$8.21**4.7★139 rev](https://www.amazon.sg/dp/B01HQH4R30) [4**Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE**Cremo**$19.83**4.7★20,194 rev](https://www.amazon.sg/dp/B07BN1H7GW) [5**NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml**NIVEA**$7.57**4.6★710 rev](https://www.amazon.sg/dp/B07MVWWL9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml**MANSCAPED**$19.53**26 rev1y ago](https://www.amazon.sg/dp/B0DK2C7687) [**Gillette Fusion ProGlide Cooling Shave Prep 195 grams**Gillette**$10.44**5 rev6y ago](https://www.amazon.sg/dp/B00R5DGOIW) [**Gillette Foamy Menthol Shave Foam 175g**Gillette**$4.87**18 rev7y ago](https://www.amazon.sg/dp/B0094H2ISW) [**Gillette Foamy Lemon Lime Shave Foam 175g**Gillette**$5.19**18 rev7y ago](https://www.amazon.sg/dp/B0094H1ZXG) [**NIVEA MEN DEEP Shaving Foam Smooth Shave with Antibacterial Black Carbon & Ultra Glide Technology 200ml**NIVEA**$7.57**710 rev7y ago](https://www.amazon.sg/dp/B07MVWWL9S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MANSCAPED Power Shave Gel Mens Soothing Head & Face Shaving Gel with Witch Hazel & Gentle Liquid Exfoliants to Help Defend Against Irritation Ingrown Hairs & Razor Bumps 177 ml**MANSCAPED**$19.53**4.4★**▲ 392%**](https://www.amazon.sg/dp/B0DK2C7687) [**Cremo Shaving Cream Mens Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack)**Cremo**$16.64**4.7★**▲ 47%**](https://www.amazon.sg/dp/B07C8XGF63) [**Gillette Foamy Lemon Lime Shave Foam 175g**Gillette**$5.19**4.8★**▲ 36%**](https://www.amazon.sg/dp/B0094H1ZXG) [**Cremo Barber Grade Cooling Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack) WHITE**Cremo**$19.83**4.7★**▲ 26%**](https://www.amazon.sg/dp/B07BN1H7GW) [**Gillette Foamy Menthol Shave Foam 175g**Gillette**$4.87**4.8★**▲ 19%**](https://www.amazon.sg/dp/B0094H2ISW)
**~~View all trending →~~**
## **What buyers say about shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Nice shaving cream mildly scented”*
### **Top return reasons **
**Quality-Overall**100%
## **Common questions**
- **Is shaving cream profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 13 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the shaving cream niche?**
- 7 brands and 12 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the shaving cream niche?**
- Listings span $4.87–$32.26; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 8,801 reviews — the moat a new listing must climb.
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