---
title: "Search terms — shampoo - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/shampoo/search-terms"
last_updated: "2026-08-08T06:55:40.340Z"
locale: en
meta:
  description: "Niche score 50/100 · $2K/yr market · 75K searches/yr · $13.77 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $2K/yr market · 75K searches/yr · $13.77 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shampoo - Flapen"
---

# **shampoo**

**Worth a look**

Shows low returns (0.2%), but a small market ($2K/yr) keeps it on the watch list.

Market size 0Growth 40Conversion 2Competition 74Returns 99Price range 70Avg price 65Brand share 87Review moat 25Quality gap 58

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.01–$36.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.77**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,739.5**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 75K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms