---
title: "Shampoo — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/shampoo"
last_updated: "2026-08-08T05:16:24.633Z"
locale: en
meta:
description: "Niche score 50/100 · $2K/yr market · 75K searches/yr · $13.77 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2K/yr market · 75K searches/yr · $13.77 avg price. A small market ($2K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shampoo — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **shampoo**
**Worth a look**
Shows low returns (0.2%), but a small market ($2K/yr) keeps it on the watch list.
Market size 0Growth 40Conversion 2Competition 74Returns 99Price range 70Avg price 65Brand share 87Review moat 25Quality gap 58
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.01–$36.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,739.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 75K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, shampoo is a $2K/yr Amazon Singapore market (75K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **23%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**48%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**44%**
- Sukin14% - OGX9% - Dove9% - Aveeno8% - Shiseido8% - Bare Anatomy8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +11.7% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/shampoo/trend)
## **Top shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$668%$13312%$19916%$2661101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sukin Natural Balance Shampoo 1L**Sukin**$17.36**4.5★1,202 rev](https://www.amazon.sg/dp/B07C5HXVVY) [2**SHISEIDO FINO Premium Touch Hair Shampoo 550ml**Shiseido**$14.37**4.5★215 rev](https://www.amazon.sg/dp/B0D2HYDDK8) [3**Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml**Bare Anatomy**$12.98**4.1★10,002 rev](https://www.amazon.sg/dp/B0BJZXKH12) [4**OGX Oil Shampoo 13 Fl. Oz Moroccan oil 385 ml**OGX**$11.11**4.5★6,838 rev](https://www.amazon.sg/dp/B0048F5ATO) [5**Aveeno Fresh Greens Blend Sulfate-Free Shampoo with Rosemary Peppermint & Cucumber to Thicken & Nourish Clarifying & Volumizing Shampoo for Thin or Fine Hair Paraben-Free 12oz**Aveeno**$13.84**4.5★9,162 rev](https://www.amazon.sg/dp/B07HMK15G9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tsubaki Premium Moist & Repair Hair Shampoo 450ml**Tsubaki**$14.10**103 rev1y ago](https://www.amazon.sg/dp/B0DKJQHYZM) [**Pilgrim Spanish Rosemary & Biotin Anti Hairfall Shampoo for Reducing Hair Loss & Breakage | Upto 95% stronger hairs | Suitable for all hair types | For Men & Women 200ml**Pilgrim**$10.61**2,114 rev2y ago](https://www.amazon.sg/dp/B0CH8RMM21) [**SHISEIDO FINO Premium Touch Hair Shampoo 550ml**Shiseido**$14.37**215 rev2y ago](https://www.amazon.sg/dp/B0D2HYDDK8) [**Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml**Bare Anatomy**$12.98**10,002 rev3y ago](https://www.amazon.sg/dp/B0BJZXKH12) [**LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose**L'Oreal Paris**$14.61**6 rev4y ago](https://www.amazon.sg/dp/B08H24LLPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pilgrim Spanish Rosemary & Biotin Anti Hairfall Shampoo for Reducing Hair Loss & Breakage | Upto 95% stronger hairs | Suitable for all hair types | For Men & Women 200ml**Pilgrim**$10.61**4.0★**▲ 252%**](https://www.amazon.sg/dp/B0CH8RMM21) [**Kerastase Paris Genesis Bain Hydra-Fortifiant Shampoo 250ml**KÉRASTASE**$36.18**4.5★**▲ 228%**](https://www.amazon.sg/dp/B083JJHLT4) [**Neutrogena Exfoliating Healthy Scalp Clarifying Shampoo for Oily Hair & Pink Grapefruit pH-Balanced Anti-Residue Formula Adds Shine Sulfate Paraben & Phthalate-Free Color-Safe 12 Fl oz**Neutrogena**$16.61**4.4★**▲ 154%**](https://www.amazon.sg/dp/B08KSLGXFH) [**Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml**Bare Anatomy**$12.98**4.1★**▲ 121%**](https://www.amazon.sg/dp/B0BJZXKH12) [**Aveeno Fresh Greens Blend Sulfate-Free Shampoo with Rosemary Peppermint & Cucumber to Thicken & Nourish Clarifying & Volumizing Shampoo for Thin or Fine Hair Paraben-Free 12oz**Aveeno**$13.84**4.5★**▲ 56%**](https://www.amazon.sg/dp/B07HMK15G9)
**~~View all trending →~~**
## **What buyers say about shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“helps to get it at a good price too”*
### **Top return reasons **
**Leak-Proof**57%
**Ingredients-Overall**14%
**Product Condition**14%
**Adhesion/Stickiness**14%
## **Common questions**
- **Is shampoo profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 40 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shampoo niche?**
- 26 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- **What does it cost to enter the shampoo niche?**
- Listings span $6.01–$36.18; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 4,740 reviews — the moat a new listing must climb.
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