---
title: "Shampoo Men — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/shampoo-men"
last_updated: "2026-08-08T06:03:26.436Z"
locale: en
meta:
description: "Niche score 36/100 · $4K/yr market · 3K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $4K/yr market · 3K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shampoo Men — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **shampoo men**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 36Conversion 72Competition 0Returns 99Price range 76Avg price 83Brand share 0Review moat 60Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.91–$30.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,112**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$4K**
$4K/yr · 3K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, shampoo men is a $4K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo men market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sukin29% - Method26% - Blind Barber17% - Clear14% - AMERICAN CREW14%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +9.2% search growth over the last 90 days.
150100Spike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/beauty/shampoo-men/trend)
## **Top shampoo men search terms**
- **shampoo men**2K/yr+1.5%0.7% conv. - **men shampoo**1K/yr-3.6%1.0% conv. - **mens shampoo**689/yr+65.8%2.9% conv. [**All search terms **](https://flapen.com/research/sg/beauty/shampoo-men/search-terms)
## **Top shampoo men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42120%$84330%$1K40%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sukin Natural Balance Shampoo 1L**Sukin**$17.36**4.5★1,202 rev](https://www.amazon.sg/dp/B07C5HXVVY) [2**Method Mens 2in1 Shampoo+Conditioner Sea+Surf 414ml**Method**$11.81**4.6★1,152 rev](https://www.amazon.sg/dp/B08Q427N3W) [3**Blind Barber Lemongrass Tea Daily Clarifying Shampoo for Men - Mens Sulfate-Free Hair Thickening Shampoo with Minty Scent - Deep Cleansing + Hair Wash Removes Build-Up (12 Oz)**Blind Barber**$30.97**4.5★116 rev](https://www.amazon.sg/dp/B09S8D5GSB) [4**Clear Men Cool Sport Menthol Anti-Dandruff Shampoo 650ml**Clear**$9.91**4.8★16 rev](https://www.amazon.sg/dp/B07R4NTG4V) [5**American Crew Shampoo for Men by Daily Cleanser Naturally Derived Vegan Formula Citrus Mint Fragrance 8.45 Fl Oz**AMERICAN CREW**$21.60**4.6★3,074 rev](https://www.amazon.sg/dp/B07YS58Y2C)
### **Newest**
by launch date
[**Blind Barber Lemongrass Tea Daily Clarifying Shampoo for Men - Mens Sulfate-Free Hair Thickening Shampoo with Minty Scent - Deep Cleansing + Hair Wash Removes Build-Up (12 Oz)**Blind Barber**$30.97**116 rev4y ago](https://www.amazon.sg/dp/B09S8D5GSB) [**American Crew Shampoo for Men by Daily Cleanser Naturally Derived Vegan Formula Citrus Mint Fragrance 8.45 Fl Oz**AMERICAN CREW**$21.60**3,074 rev5y ago](https://www.amazon.sg/dp/B07YS58Y2C) [**Method Mens 2in1 Shampoo+Conditioner Sea+Surf 414ml**Method**$11.81**1,152 rev5y ago](https://www.amazon.sg/dp/B08Q427N3W) [**Clear Men Cool Sport Menthol Anti-Dandruff Shampoo 650ml**Clear**$9.91**16 rev7y ago](https://www.amazon.sg/dp/B07R4NTG4V) [**Sukin Natural Balance Shampoo 1L**Sukin**$17.36**1,202 rev15y ago](https://www.amazon.sg/dp/B07C5HXVVY)
### **Trending**
90-day click momentum
[**Blind Barber Lemongrass Tea Daily Clarifying Shampoo for Men - Mens Sulfate-Free Hair Thickening Shampoo with Minty Scent - Deep Cleansing + Hair Wash Removes Build-Up (12 Oz)**Blind Barber**$30.97**4.5★**▲ 40%**](https://www.amazon.sg/dp/B09S8D5GSB) [**Clear Men Cool Sport Menthol Anti-Dandruff Shampoo 650ml**Clear**$9.91**4.8★**▲ 13%**](https://www.amazon.sg/dp/B07R4NTG4V) [**Sukin Natural Balance Shampoo 1L**Sukin**$17.36**4.5★**— 1%**](https://www.amazon.sg/dp/B07C5HXVVY) [**American Crew Shampoo for Men by Daily Cleanser Naturally Derived Vegan Formula Citrus Mint Fragrance 8.45 Fl Oz**AMERICAN CREW**$21.60**4.6★**▼ 12%**](https://www.amazon.sg/dp/B07YS58Y2C) [**Method Mens 2in1 Shampoo+Conditioner Sea+Surf 414ml**Method**$11.81**4.6★**▼ 13%**](https://www.amazon.sg/dp/B08Q427N3W)
## **What buyers say about shampoo men**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**50%
**Adhesion/Stickiness**25%
**Ingredients-Overall**25%
## **Common questions**
- **Is shampoo men profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 5 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the shampoo men niche?**
- 5 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the shampoo men niche?**
- Listings span $9.91–$30.97; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,112 reviews — the moat a new listing must climb.
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