---
title: "Retinol — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/retinol"
last_updated: "2026-08-08T09:34:10.555Z"
locale: en
meta:
description: "Niche score 40/100 · $6K/yr market · 12K searches/yr · $28.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $6K/yr market · 12K searches/yr · $28.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retinol — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **retinol**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 24Conversion 19Competition 41Returns 96Price range 95Avg price 95Brand share 36Review moat 20Quality gap 48
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.00–$72.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,185.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, retinol is a $6K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retinol market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$14K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **22%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- CeraVe41% - Neutrogena26% - RoC7% - La Roche-Posay5% - TOSOWOONG4% - Minimalist3% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -2.1% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/retinol/trend)
## **Top retinol search terms**
- **retinol**9K/yr+11.7%1.7% conv. - **retinol serum**2K/yr-36.4%1.5% conv. - **retinol cream**1K/yr+23.5%1.0% conv. - **retinol serum for face**540/yr-59.4%1.3% conv. [**All search terms **](https://flapen.com/research/sg/beauty/retinol/search-terms)
## **Top retinol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55120%$1K30%$2K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cerave Cerave Resurfacing Retinol Serum For Post Acne Marks 30ml**CeraVe**$27.33**4.6★54,818 rev](https://www.amazon.sg/dp/B07VWSN95S) [2**CeraVe Anti Aging Retinol Serum | Cream Serum for Smoothing Fine Lines and Skin Brightening | With Retinol Hyaluronic Acid Niacinamide and Ceramides | 1 Ounce**CeraVe**$28.54**4.6★27,444 rev](https://www.amazon.sg/dp/B07XJ7XWLW) [3**Neutrogena Visible Repair Retinol Regenerating Cream 50g**Neutrogena**$23.82**4.4★33,395 rev](https://www.amazon.sg/dp/B01HOHBS6G) [4**RoC Retinol Correxion Anti-Aging Wrinkle Night Serum Daily Line Smoothing Skin Care Treatment for Fine Lines Dark Spots Post-Acne Scars 30 Individual Capsules Unscented 0.35 Fl Oz**RoC**$30.45**4.5★23,037 rev](https://www.amazon.sg/dp/B088419TZG) [5**La Roche Posay Retinol B3 Serum 30ml (For dull skin anti-aging) 30 milliliters 101729**La Roche-Posay**$72.05**4.6★18,372 rev](https://www.amazon.sg/dp/B07Z9Y4M3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)**Nano Singapore**$20.56**1 rev6mo ago](https://www.amazon.sg/dp/B0GHR971LP) [**TOSOWOONG Real Retinol 0.1% Night Cream Anti-Aging Face Moisturizer with Retinol Bakuchiol Firmer Skin Reduce Wrinkles and Pore Minimizer | Korean Skincare for Face & Neck 50ml / 1.69 fl. oz.**TOSOWOONG**$29.10**256 rev8mo ago](https://www.amazon.sg/dp/B0FL68GYRG) [**Neutrogena Visible Repair Retinol Serum 30ml**Neutrogena**$30.22**284 rev2y ago](https://www.amazon.sg/dp/B0CZ3HS2DV) [**Olay Regenerist Retinol24 Max Anti Aging Night Moisturiser 50 g Skincare**Olay**$31.69**941 rev2y ago](https://www.amazon.sg/dp/B0CW9L2J2H) [**PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml**Pilgrim**$16.00**3,242 rev2y ago](https://www.amazon.sg/dp/B096XYFJSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nano Singapore Retinol Face Cream for Night Use Firming Skin Renewal & Barrier Support with Peptides and Vitamin B5 (50g)**Nano Singapore**$20.56**5.0★**▲ 335%**](https://www.amazon.sg/dp/B0GHR971LP) [**Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines Wrinkles & Dark Spots 29 ml**Neutrogena**$28.87**4.4★**▲ 172%**](https://www.amazon.sg/dp/B004D2C57M) [**RoC Retinol Correxion Max Hydration Anti-Aging Daily Face Moisturizer with Hyaluronic Acid Fragrance-Free Oil Free Skin Care Stocking Stuffers for Men & Women 1.7 Ounces (Packaging May Vary)**RoC**$31.21**4.6★**▲ 159%**](https://www.amazon.sg/dp/B07H4JSG3B) [**PILGRIM Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti Aging Serum | Retinol serum for face| Reduce Fine Lines & Wrinkles|For Men & Women |All Skin Types|30ml**Pilgrim**$16.00**4.1★**▲ 111%**](https://www.amazon.sg/dp/B096XYFJSQ) [**Neutrogena Visible Repair Retinol Serum 30ml**Neutrogena**$30.22**4.2★**▲ 82%**](https://www.amazon.sg/dp/B0CZ3HS2DV)
**~~View all trending →~~**
## **What buyers say about retinol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Quality Maintained”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is retinol profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the retinol niche?**
- 11 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What does it cost to enter the retinol niche?**
- Listings span $16.00–$72.05; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 13,185 reviews — the moat a new listing must climb.
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