[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-beauty-real-techniques":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":157,"baselines":192,"demand":196,"seasonality":327,"brandShare":328,"products":340,"feedback":420,"searchTerms":428,"related":442,"lastUpdated":146},"4cadfd3b-7ff0-4473-8944-e0832f7a5c10","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":122,"returnRate":142,"successfulLaunches360":122,"newProducts360":121,"amazonNicheId":124,"title":143,"slug":144,"href":145,"leafCategoryName":41,"scrapedAt":146,"brandCount":147,"brandCountYearAgo":147,"sellerCount":148,"signals":149,"avgBsr":150,"pageQuality":122,"unitsSoldMin":151,"unitsSoldAvgMin":122,"unitsSoldAvgMax":152,"revenueMin":153,"revenueMax":154,"avgBrandAgeMonths":58,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":155,"oosRate":156},9389,2.7631,0.0703,0.7834,4.65,24797,19.99,14.64,27.02,8,500,0.0154,"real techniques","real-techniques","\u002Fresearch\u002Fsg\u002Fbeauty\u002Freal-techniques","2026-07-24T00:35:45.162285+00:00",3,14,[],13,250,100,4998,9995,0.875,0.0469,{"score":158,"verdict":159,"components":160},28,"skip",[161,164,167,170,173,175,178,182,185,188],{"key":162,"score":122,"weight":163,"raw":122},"marketSize",0.15,{"key":165,"score":166,"weight":163,"raw":133},"growth",34,{"key":168,"score":122,"weight":169,"raw":122},"conversion",0.1,{"key":171,"score":172,"weight":163,"raw":134},"competition",18,{"key":174,"score":122,"weight":169,"raw":121},"brandShare",{"key":176,"score":177,"weight":169,"raw":135},"qualityGap",22,{"key":179,"score":148,"weight":180,"raw":181},"reviewMoat",0.05,24797.25,{"key":183,"score":184,"weight":169,"raw":142},"returns",84,{"key":186,"score":187,"weight":180,"raw":137},"avgPrice",87,{"key":189,"score":190,"weight":180,"raw":191},"priceRange",93,0.9709208400646204,{"avgRating":193,"medianPrice":194,"medianReturnRate":122,"nichesTracked":195},4.47,30,1590,{"points":197,"droppedPartialWeek":326},[198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,242,245,248,251,254,256,259,261,264,266,268,271,274,277,280,282,285,287,290,293,296,299,302,305,307,310,313,316,319,322,324],{"week":199,"volume":200},"2025-09-07",150,{"week":202,"volume":203},"2025-09-14",168,{"week":205,"volume":206},"2025-09-21",131,{"week":208,"volume":209},"2025-09-28",143,{"week":211,"volume":212},"2025-10-05",91,{"week":214,"volume":215},"2025-10-12",318,{"week":217,"volume":218},"2025-10-19",138,{"week":220,"volume":221},"2025-10-26",164,{"week":223,"volume":224},"2025-11-02",170,{"week":226,"volume":227},"2025-11-09",196,{"week":229,"volume":230},"2025-11-16",185,{"week":232,"volume":233},"2025-11-23",410,{"week":235,"volume":236},"2025-11-30",511,{"week":238,"volume":239},"2025-12-07",206,{"week":241,"volume":209},"2025-12-14",{"week":243,"volume":244},"2025-12-21",97,{"week":246,"volume":247},"2025-12-28",120,{"week":249,"volume":250},"2026-01-04",148,{"week":252,"volume":253},"2026-01-11",128,{"week":255,"volume":44},"2026-01-18",{"week":257,"volume":258},"2026-01-25",114,{"week":260,"volume":212},"2026-02-01",{"week":262,"volume":263},"2026-02-08",104,{"week":265,"volume":209},"2026-02-15",{"week":267,"volume":227},"2026-02-22",{"week":269,"volume":270},"2026-03-01",135,{"week":272,"volume":273},"2026-03-08",236,{"week":275,"volume":276},"2026-03-15",252,{"week":278,"volume":279},"2026-03-22",147,{"week":281,"volume":218},"2026-03-29",{"week":283,"volume":284},"2026-04-05",393,{"week":286,"volume":200},"2026-04-12",{"week":288,"volume":289},"2026-04-19",162,{"week":291,"volume":292},"2026-04-26",172,{"week":294,"volume":295},"2026-05-03",195,{"week":297,"volume":298},"2026-05-10",197,{"week":300,"volume":301},"2026-05-17",174,{"week":303,"volume":304},"2026-05-24",122,{"week":306,"volume":292},"2026-05-31",{"week":308,"volume":309},"2026-06-07",160,{"week":311,"volume":312},"2026-06-14",149,{"week":314,"volume":315},"2026-06-21",142,{"week":317,"volume":318},"2026-06-28",469,{"week":320,"volume":321},"2026-07-05",184,{"week":323,"volume":224},"2026-07-12",{"week":325,"volume":258},"2026-07-19",false,null,{"top":329,"otherBrandCount":122,"otherClickShare":339},[330,333,336],{"brand":331,"clickShare":332},"REAL TECHNIQUES",0.6634,{"brand":334,"clickShare":335},"e.l.f.",0.17049999999999998,{"brand":337,"clickShare":338},"BS-MALL",0.1659,0.00019999999999997797,[341,352,361,370,381,391,401,410],{"asin":342,"title":343,"brand":331,"imageUrl":344,"price":345,"rating":346,"reviews":347,"clickShare90":348,"clickShare360":349,"launchDate":350,"amazonUrl":351},"B07FTXBNVL","Real Techniques Makeup Brush Set with Sponge Blender for Eyeshadow Foundation Blush and Concealer Set of 5","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RNs8jiVBL.jpg",18.1,4.7,40249,0.2442,0.3054,"2018-09-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07FTXBNVL",{"asin":353,"title":354,"brand":331,"imageUrl":355,"price":139,"rating":346,"reviews":356,"clickShare90":357,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B0FJRC9W36","Real Techniques Big Blends Energy Brush + Double Sided Puff 6 Piece Set for Powder Cream & Liquid Products Precision Tools for Contour Blending & Finish Vegan & Cruelty Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QtlrX3uxL.jpg",375,0.1935,0.1052,"2025-08-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FJRC9W36",{"asin":362,"title":363,"brand":337,"imageUrl":364,"price":138,"rating":365,"reviews":366,"clickShare90":338,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B0B6BKNN2J","BS-MALL Makeup Brushes Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set Pink Set with Case","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414Usf2WgxL.jpg",4.6,125021,0.0717,"2022-07-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B6BKNN2J",{"asin":371,"title":372,"brand":334,"imageUrl":373,"price":374,"rating":375,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B001HKR6WM","e.l.f. Professional Set Of 12 Brushes Vegan Makeup Tools For Expert Blending Contouring & Highlighting","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uD9RFijuL.jpg",15.91,4.5,3195,0.0968,0.1294,"2024-01-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB001HKR6WM",{"asin":382,"title":383,"brand":331,"imageUrl":384,"price":385,"rating":346,"reviews":386,"clickShare90":387,"clickShare360":388,"launchDate":389,"amazonUrl":390},"B0814747R8","Real Techniques Everyday Essentials + Sponge Kit Makeup Brushes & 2 Makeup Blending Sponge Set For Foundation Blush Bronzer Eyeshadow & Powder Vegan Synthetic Bristles 6 Piece Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NG9Agj0TL.jpg",18.94,14417,0.0829,0.0857,"2019-12-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0814747R8",{"asin":392,"title":393,"brand":331,"imageUrl":394,"price":395,"rating":346,"reviews":396,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B08BX1V7CS","Real Techniques Everyday Eye Essentials Makeup Brush Kit Eye Makeup Brushes for Eye Liner Eyeshadow Brows & Lashes Synthetic Bristles Cruelty-Free & Vegan 8 Piece Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VD0A32WsL.jpg",21.51,7848,0.0783,0.0512,"2020-07-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08BX1V7CS",{"asin":402,"title":403,"brand":334,"imageUrl":404,"price":405,"rating":346,"reviews":406,"clickShare90":407,"clickShare360":367,"launchDate":408,"amazonUrl":409},"B082YTKDXQ","E.L.F. Flawless Face Kit 6 Piece Brush Collection","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lULdkikAL.jpg",18.31,1151,0.0737,"2020-03-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB082YTKDXQ",{"asin":411,"title":412,"brand":331,"imageUrl":413,"price":414,"rating":365,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B09VCMRN4Y","Real Technique Travel Fanstasy Mini Brush Kit Makeup Brushes Mini Sized Brushes Perfect For Travel or On The Go 10 Piece Set Purple","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417jl9EKg2L.jpg",25.51,6122,0.0645,0.1797,"2021-12-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09VCMRN4Y",{"love":421,"hate":426,"returnReasons":427},[422],{"topic":423,"percentOfMentions":121,"verbatims":424},"Soft Feel",[425],"The brushes are soft and lovely",[],[],[429,434,438],{"term":430,"volume":431,"growthQoq":432,"conversionRate":433},"makeup brush",4032,0.0788,0.0017,{"term":143,"volume":435,"growthQoq":436,"conversionRate":437},4492,-0.0749,0.0056,{"term":439,"volume":440,"growthQoq":441,"conversionRate":122},"real techniques brush",865,0.7814,[443,449,454,458,463,468],{"title":444,"href":445,"score":446,"verdict":159,"marketSize":447,"growth90":448},"nail clipper","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnail-clipper",42,6786.53,0.1104,{"title":450,"href":451,"score":446,"verdict":159,"marketSize":452,"growth90":453},"eyeshadow","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feyeshadow",1798.2,0.0759,{"title":455,"href":456,"score":446,"verdict":159,"marketSize":122,"growth90":457},"eye cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feye-cream",-0.1043,{"title":459,"href":460,"score":446,"verdict":159,"marketSize":461,"growth90":462},"manscaped","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fmanscaped",9352.08,0.4021,{"title":464,"href":465,"score":446,"verdict":159,"marketSize":466,"growth90":467},"pimple patch","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fpimple-patch",3992.81,-0.0798,{"title":469,"href":470,"score":471,"verdict":159,"marketSize":122,"growth90":472},"minoxidil","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fminoxidil",43,-0.0309]