[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-beauty-primer":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":153,"baselines":190,"demand":193,"seasonality":302,"brandShare":303,"products":309,"feedback":302,"searchTerms":381,"related":391,"lastUpdated":145},"59d732ff-6a6c-4efe-9c63-13ef62285f95","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":40,"label":41,"slug":42,"href":43},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":136,"top5BrandShare":121,"avgRating":137,"avgReviewCount":138,"avgPrice":139,"priceMin":140,"priceMax":141,"productCount":100,"unitsSoldMax":142,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":143,"slug":143,"href":144,"leafCategoryName":41,"scrapedAt":145,"brandCount":121,"brandCountYearAgo":114,"sellerCount":146,"signals":147,"avgBsr":148,"pageQuality":122,"unitsSoldMin":149,"unitsSoldAvgMin":122,"unitsSoldAvgMax":149,"revenueMin":150,"revenueMax":151,"avgBrandAgeMonths":152,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":122},1663,4059,1.4364,0.1141,0.0299,0.9621,4.54,25475,13.7,5.92,27.03,250,"primer","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fprimer","2026-07-24T00:35:45.162285+00:00",8,[],16,100,1370,3425,94,{"score":154,"verdict":155,"components":156},30,"skip",[157,161,164,168,171,173,176,181,183,186],{"key":158,"score":122,"weight":159,"raw":160},"marketSize",0.15,1662.69,{"key":162,"score":163,"weight":159,"raw":134},"growth",39,{"key":165,"score":166,"weight":167,"raw":135},"conversion",37,0.1,{"key":169,"score":170,"weight":159,"raw":136},"competition",3,{"key":172,"score":122,"weight":167,"raw":121},"brandShare",{"key":174,"score":175,"weight":167,"raw":137},"qualityGap",35,{"key":177,"score":178,"weight":179,"raw":180},"reviewMoat",13,0.05,25474.57,{"key":182,"score":149,"weight":167,"raw":122},"returns",{"key":184,"score":185,"weight":179,"raw":139},"avgPrice",64,{"key":187,"score":188,"weight":179,"raw":189},"priceRange",57,0.5698720985315018,{"avgRating":191,"medianPrice":154,"medianReturnRate":122,"nichesTracked":192},4.47,1590,{"points":194,"droppedPartialWeek":301},[195,198,200,203,206,209,212,214,217,220,223,226,229,231,234,237,240,243,246,249,251,254,257,260,263,265,268,271,273,275,278,280,283,285,287,289,292,295,298],{"week":196,"volume":197},"2025-10-26",86,{"week":199,"volume":72},"2025-11-02",{"week":201,"volume":202},"2025-11-09",101,{"week":204,"volume":205},"2025-11-16",146,{"week":207,"volume":208},"2025-11-23",177,{"week":210,"volume":211},"2025-11-30",148,{"week":213,"volume":44},"2025-12-07",{"week":215,"volume":216},"2025-12-14",78,{"week":218,"volume":219},"2025-12-21",70,{"week":221,"volume":222},"2025-12-28",25,{"week":224,"volume":225},"2026-01-04",60,{"week":227,"volume":228},"2026-01-11",62,{"week":230,"volume":149},"2026-01-18",{"week":232,"volume":233},"2026-01-25",68,{"week":235,"volume":236},"2026-02-01",56,{"week":238,"volume":239},"2026-02-08",65,{"week":241,"volume":242},"2026-02-15",31,{"week":244,"volume":245},"2026-02-22",80,{"week":247,"volume":248},"2026-03-01",90,{"week":250,"volume":225},"2026-03-08",{"week":252,"volume":253},"2026-03-15",84,{"week":255,"volume":256},"2026-03-22",40,{"week":258,"volume":259},"2026-03-29",58,{"week":261,"volume":262},"2026-04-05",50,{"week":264,"volume":225},"2026-04-12",{"week":266,"volume":267},"2026-04-19",29,{"week":269,"volume":270},"2026-04-26",44,{"week":272,"volume":236},"2026-05-03",{"week":274,"volume":58},"2026-05-10",{"week":276,"volume":277},"2026-05-17",66,{"week":279,"volume":270},"2026-05-24",{"week":281,"volume":282},"2026-05-31",88,{"week":284,"volume":72},"2026-06-07",{"week":286,"volume":262},"2026-06-14",{"week":288,"volume":219},"2026-06-21",{"week":290,"volume":291},"2026-06-28",147,{"week":293,"volume":294},"2026-07-05",48,{"week":296,"volume":297},"2026-07-12",72,{"week":299,"volume":300},"2026-07-19",67,false,null,{"top":304,"otherBrandCount":122,"otherClickShare":308},[305],{"brand":306,"clickShare":307},"e.l.f.",0.9999,0.00009999999999998899,[310,321,330,340,350,360,370],{"asin":311,"title":312,"brand":306,"imageUrl":313,"price":314,"rating":315,"reviews":316,"clickShare90":317,"clickShare360":318,"launchDate":319,"amazonUrl":320},"B09XMYFTB7","e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31t+Ua+JWSL.jpg",11.78,4.6,53470,0.4545,0.4505,"2022-04-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09XMYFTB7",{"asin":322,"title":323,"brand":306,"imageUrl":324,"price":325,"rating":315,"reviews":316,"clickShare90":326,"clickShare360":327,"launchDate":328,"amazonUrl":329},"B0BQQS5GBQ","e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TLdF8cy8L.jpg",9.93,0.1894,0.2105,"2022-12-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BQQS5GBQ",{"asin":331,"title":332,"brand":306,"imageUrl":333,"price":141,"rating":334,"reviews":335,"clickShare90":336,"clickShare360":337,"launchDate":338,"amazonUrl":339},"B0F3JC7MNS","e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NCz8ScRBL.jpg",4.7,382,0.125,0.1124,"2025-06-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F3JC7MNS",{"asin":341,"title":342,"brand":306,"imageUrl":343,"price":140,"rating":344,"reviews":345,"clickShare90":346,"clickShare360":347,"launchDate":348,"amazonUrl":349},"B0CCYRX6X3","e.l.f. cosmetics Power Grip Primer 15ml \u002F 24ml 24ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kaMfYzaZL.jpg",4.5,1384,0.0795,0.0947,"2023-09-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CCYRX6X3",{"asin":351,"title":352,"brand":306,"imageUrl":353,"price":354,"rating":334,"reviews":355,"clickShare90":356,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B07BCC3NN9","e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21KIZXmjktL.jpg",15.27,2326,0.0568,0.0347,"2018-05-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07BCC3NN9",{"asin":361,"title":362,"brand":306,"imageUrl":363,"price":364,"rating":365,"reviews":366,"clickShare90":356,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B07NSH2B4D","e.l.f. Poreless Putty Primer Silky Skin-Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base All-Day Wear Flawless Finish Ideal for All Skin Types 0.74 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UnGN4RiUL.jpg",10.89,4.3,45472,0.0634,"2019-02-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07NSH2B4D",{"asin":371,"title":372,"brand":306,"imageUrl":373,"price":374,"rating":375,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B079C1B8QZ","e.l.f Poreless Face Primer - Large Silky Skin-Perfecting Lightweight Long Lasting Absorbs Quickly Smooths Preps Creates Flawless Base Infused with Tea Tree and Vitamins A & E 1.01 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21mVligS8tL.jpg",15.09,4.4,21818,0.0379,0.0338,"2018-02-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB079C1B8QZ",[382,386],{"term":143,"volume":383,"growthQoq":384,"conversionRate":385},2065,0.154,0.0023,{"term":387,"volume":388,"growthQoq":389,"conversionRate":390},"elf primer",1994,0.0747,0.048,[392,398,403,407,412,417],{"title":393,"href":394,"score":395,"verdict":155,"marketSize":396,"growth90":397},"nail clipper","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnail-clipper",42,6786.53,0.1104,{"title":399,"href":400,"score":395,"verdict":155,"marketSize":401,"growth90":402},"eyeshadow","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feyeshadow",1798.2,0.0759,{"title":404,"href":405,"score":395,"verdict":155,"marketSize":122,"growth90":406},"eye cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feye-cream",-0.1043,{"title":408,"href":409,"score":395,"verdict":155,"marketSize":410,"growth90":411},"manscaped","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fmanscaped",9352.08,0.4021,{"title":413,"href":414,"score":395,"verdict":155,"marketSize":415,"growth90":416},"pimple patch","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fpimple-patch",3992.81,-0.0798,{"title":418,"href":419,"score":420,"verdict":155,"marketSize":122,"growth90":421},"minoxidil","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fminoxidil",43,-0.0309]