---
title: "Primer — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/primer"
last_updated: "2026-08-06T23:53:06.180Z"
locale: en
meta:
description: "Niche score 30/100 · $2K/yr market · 4K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $2K/yr market · 4K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Primer — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **primer**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 39Conversion 37Competition 3Returns 100Price range 57Avg price 64Brand share 0Review moat 13Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.92–$27.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****25,474.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, primer is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **primer market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$3K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +11.4% search growth over the last 90 days.
175125Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/beauty/primer/trend)
## **Top primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24930%$49945%$74860%$9981001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)**e.l.f.**$11.78**4.6★53,470 rev](https://www.amazon.sg/dp/B09XMYFTB7) [2**e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz**e.l.f.**$9.93**4.6★53,470 rev](https://www.amazon.sg/dp/B0BQQS5GBQ) [3**e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz**e.l.f.**$27.03**4.7★382 rev](https://www.amazon.sg/dp/B0F3JC7MNS) [4**e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml**e.l.f.**$5.92**4.5★1,384 rev](https://www.amazon.sg/dp/B0CCYRX6X3) [5**e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large**e.l.f.**$15.27**4.7★2,326 rev](https://www.amazon.sg/dp/B07BCC3NN9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz**e.l.f.**$27.03**382 rev1y ago](https://www.amazon.sg/dp/B0F3JC7MNS) [**e.l.f. cosmetics Power Grip Primer 15ml / 24ml 24ml**e.l.f.**$5.92**1,384 rev2y ago](https://www.amazon.sg/dp/B0CCYRX6X3) [**e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz**e.l.f.**$9.93**53,470 rev3y ago](https://www.amazon.sg/dp/B0BQQS5GBQ) [**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)**e.l.f.**$11.78**53,470 rev4y ago](https://www.amazon.sg/dp/B09XMYFTB7) [**e.l.f. Poreless Putty Primer Silky Skin-Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base All-Day Wear Flawless Finish Ideal for All Skin Types 0.74 Fl Oz**e.l.f.**$10.89**45,472 rev7y ago](https://www.amazon.sg/dp/B07NSH2B4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Mineral Infused Face Primer Primer For A Smooth Foundation Base Fills In Fine Lines & Refines Complexion Vegan & Cruelty-free Large**e.l.f.**$15.27**4.7★**▲ 64%**](https://www.amazon.sg/dp/B07BCC3NN9) [**e.l.f Poreless Face Primer - Large Silky Skin-Perfecting Lightweight Long Lasting Absorbs Quickly Smooths Preps Creates Flawless Base Infused with Tea Tree and Vitamins A & E 1.01 Fl Oz**e.l.f.**$15.09**4.4★**▲ 12%**](https://www.amazon.sg/dp/B079C1B8QZ) [**e.l.f. Power Grip Primer Jumbo Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Make-Up Moisturises & Primes 2.5 oz**e.l.f.**$27.03**4.7★**▲ 11%**](https://www.amazon.sg/dp/B0F3JC7MNS) [**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz (24 ml)**e.l.f.**$11.78**4.6★**— 1%**](https://www.amazon.sg/dp/B09XMYFTB7) [**e.l.f. Power Grip Primer + 4% Niacinamide Gel-Based & Hydrating Face Primer Evens Skin & Brightens Grips Makeup Vegan & Cruelty-Free 0.8 Fl Oz**e.l.f.**$9.93**4.6★**▼ 10%**](https://www.amazon.sg/dp/B0BQQS5GBQ)
**~~View all trending →~~**
## **Common questions**
- **Is primer profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 7 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the primer niche?**
- 1 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the primer niche?**
- Listings span $5.92–$27.03; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 25,475 reviews — the moat a new listing must climb.
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