---
title: "Perfume — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/perfume"
last_updated: "2026-08-08T11:38:24.319Z"
locale: en
meta:
description: "Niche score 55/100 · $5K/yr market · 46K searches/yr · $51.52 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $5K/yr market · 46K searches/yr · $51.52 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Perfume — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **perfume**
**Worth a look**
Shows low returns (0.1%), but a small market ($5K/yr) keeps it on the watch list.
Market size 1Growth 58Conversion 3Competition 86Returns 100Price range 49Avg price 93Brand share 83Review moat 20Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.52**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$11.57–$184.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****12,483.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 46K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, perfume is a $5K/yr Amazon Singapore market (46K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perfume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$39K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **15%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **122 months**
- **Avg seller age**
- **66 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**18 **—flat
**Sellers**
**27**
**Top-5 brand share**
**52%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 82%
**Open market**
**41%**
- Elizabeth Arden16% - BURBERRY10% - Calvin Klein10% - Bella Vita Luxury8% - MONTBLANC8% - Davidoff7%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +32.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/perfume/trend)
## **Top perfume search terms**
- **perfume**24K/yr+35.3%0.9% conv. - **perfume for men**12K/yr+42.0%0.9% conv. - **perfume women**11K/yr+15.2%0.5% conv. [**All search terms **](https://flapen.com/research/sg/beauty/perfume/search-terms)
## **Top perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1104%$2196%$3298%$4391101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth Arden White Tea Mandarin Blossom EDT W 100 ml**Elizabeth Arden**$25.92**4.6★139,954 rev](https://www.amazon.sg/dp/B000P22TIY) [2**Davidoff Cool Water For Men 4.2 oz EDT Spray**Davidoff**$35.66**4.4★12,120 rev](https://www.amazon.sg/dp/B01F2LBFJ6) [3**Calvin Klein CK Be Eau de Toilette 200ml**Calvin Klein**$38.38**4.4★8,374 rev](https://www.amazon.sg/dp/B000C1VTIY) [4**MB Legend Homme edt 100ml**MONTBLANC**$55.12**4.6★11,295 rev](https://www.amazon.sg/dp/B0050EB0Q4) [5**LIBRE edp vapo 90 ml**Yves Saint Laurent**$184.33**5.0★2 rev](https://www.amazon.sg/dp/B07X1YGWSX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BellaVita Luxury Honey OUD Perfume for Women & Men | Notes of Honey Vanilla Bergamot & Patchouli | Long-Lasting Arabian Unisex Parfum for Women & Men | Floral & Spicy Cologne Honey Perfume**Bella Vita Luxury**$25.84**15,810 rev1y ago](https://www.amazon.sg/dp/B09X5BQ969) [**BellaVita Luxury CEO Man Perfume for Men (3.38 fl.oz) | Long-Lasting Mens Perfume | Notes of Lemon Lavender Tonka & Agarwood Fragrance | CEO Parfum for Men | Vegan & Cruelty-Free Fragrance**Bella Vita Luxury**$28.82**16,008 rev2y ago](https://www.amazon.sg/dp/B08H26SHRP) [**Christian Dior Sauvage Edt For Men (Mini) - 10ml**Dior**$33.15**1,845 rev2y ago](https://www.amazon.sg/dp/B016G3VV5W) [**Lattafa Khamrah EDP U 100 ml**Lattafa**$47.72**36,797 rev3y ago](https://www.amazon.sg/dp/B0B92Y18GT) [**BI Billie Eilish EDP 100ml**Billie Eilish**$73.85**4,017 rev3y ago](https://www.amazon.sg/dp/B09MZXJ9GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adidas Adidas Pure Game For Men 3.4 oz EDT Spray**adidas**$11.57**4.4★**▲ 145%**](https://www.amazon.sg/dp/B003A64V3S) [**MONT BLANC Explorer Edp For Men Grooming/Discovery Kit Miniature Edp 7.5ml + A/S 30ml + S/G 30ml**MONTBLANC**$14.10**3.3★**▲ 141%**](https://www.amazon.sg/dp/B08X719SSX) [**Jaguar Jaguar Classic Gold For Men 3.4 oz EDT Spray**JAGUAR**$22.77**4.2★**▲ 101%**](https://www.amazon.sg/dp/B00B9828L6) [**Swiss Arabian Layali Rouge by for Women - 0.5 oz Parfum Oil (Mini)**Swiss Arabian**$24.63**4.2★**▲ 81%**](https://www.amazon.sg/dp/B07NJJZK3W) [**BI Billie Eilish EDP 100ml**Billie Eilish**$73.85**4.7★**▲ 71%**](https://www.amazon.sg/dp/B09MZXJ9GW)
**~~View all trending →~~**
## **What buyers say about perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Awesome scent”*
### **What buyers complain about **
**Strength**50%
*“Not too much strong”*
**Ethical Trade/Fair Trade**13%
*“This piece of crap is a scam”*
**Durability**13%
*“It doesnt last even 15 min let alone the whole day”*
**Smell**13%
*“Worst perfume Ive bought in my life”*
**Value For Money**13%
*“Not worth $1”*
## **Common questions**
- **Is perfume profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 34 tracked products. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the perfume niche?**
- 18 brands and 27 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in perfume?**
- Top complaints mined from reviews: Strength, Ethical Trade/Fair Trade, Durability. The return rate is 0.1%.
- **What does it cost to enter the perfume niche?**
- Listings span $11.57–$184.33; the average listing price is $51.52 (sweet spot $15–$100). The average incumbent carries 12,483 reviews — the moat a new listing must climb.
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