---
title: "Nyx — $497/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/nyx"
last_updated: "2026-08-07T16:47:49.061Z"
locale: en
meta:
description: "Niche score 34/100 · $497/yr market · 8K searches/yr · $13.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $497/yr market · 8K searches/yr · $13.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nyx — $497/yr Amazon SG Niche (2026) - Flapen"
---
# **nyx**
**Skip it**
A small market ($497/yr) — this niche doesn't clear our bar today.
Market size 0Growth 52Conversion 6Competition 35Returns 100Price range 40Avg price 62Brand share 0Review moat 8Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.49**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.33–$20.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****35,990.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$497**
$497/yr · 8K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, nyx is a $497/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nyx market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$3K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP100%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +23.4% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/nyx/trend)
## **Top nyx products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2510%$5015%$7520%$991K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Praline (Deep Nude)**NYX PROFESSIONAL MAKEUP**$10.01**4.5★112,775 rev](https://www.amazon.sg/dp/B00ICU1JIC) [2**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Eyeshadow & Eyeliner Pencil - Milk (Packaging May Vary)**NYX PROFESSIONAL MAKEUP**$7.33**4.4★76,623 rev](https://www.amazon.sg/dp/B001TK4LM8) [3**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$20.14**4.5★42,007 rev](https://www.amazon.sg/dp/B079ZX2QBD) [4**EPIC INK LINER eyeliner waterproof #black 1 ml**NYX PROFESSIONAL MAKEUP**$14.60**4.5★88,761 rev](https://www.amazon.sg/dp/B074Y8LM6T) [5**NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum Vanilla 0.32 Ounce K3391500**NYX PROFESSIONAL MAKEUP**$11.57**4.5★21,643 rev](https://www.amazon.sg/dp/B09HNMRQN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FAT OIL lip drip #06-follow back 4 8 ml**NYX PROFESSIONAL MAKEUP**$16.45**3,452 rev2y ago](https://www.amazon.sg/dp/B0BL8J88L1) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$15.36**10,192 rev3y ago](https://www.amazon.sg/dp/B0BDP7PB83) [**NYX PROFESSIONAL MAKEUP Bare With Me Concealer Serum Vanilla 0.32 Ounce K3391500**NYX PROFESSIONAL MAKEUP**$11.57**21,643 rev4y ago](https://www.amazon.sg/dp/B09HNMRQN2) [**BARE WITH ME concealer serum #02-light 9 6 ml**NYX PROFESSIONAL MAKEUP**$17.96**21,643 rev4y ago](https://www.amazon.sg/dp/B09HNMGGPR) [**LINGERIE XXL #warm up 32 50 gr**NYX PROFESSIONAL MAKEUP**$13.87**9,973 rev5y ago](https://www.amazon.sg/dp/B08WBMR6G6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BARE WITH ME concealer serum #02-light 9 6 ml**NYX PROFESSIONAL MAKEUP**$17.96**4.5★**▲ 389%**](https://www.amazon.sg/dp/B09HNMGGPR) [**EPIC INK LINER eyeliner waterproof #black 1 ml**NYX PROFESSIONAL MAKEUP**$14.60**4.5★**▲ 95%**](https://www.amazon.sg/dp/B074Y8LM6T) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$15.36**4.3★**▲ 66%**](https://www.amazon.sg/dp/B0BDP7PB83) [**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Eyeshadow & Eyeliner Pencil - Milk (Packaging May Vary)**NYX PROFESSIONAL MAKEUP**$7.33**4.4★**▲ 17%**](https://www.amazon.sg/dp/B001TK4LM8) [**LINGERIE XXL #warm up 32 50 gr**NYX PROFESSIONAL MAKEUP**$13.87**4.3★**▲ 10%**](https://www.amazon.sg/dp/B08WBMR6G6)
**~~View all trending →~~**
## **Common questions**
- **Is nyx profitable to sell on Amazon Singapore?**
- The niche generates $497/yr across 11 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the nyx niche?**
- 1 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the nyx niche?**
- Listings span $7.33–$20.14; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 35,990 reviews — the moat a new listing must climb.
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