---
title: "Niacinamide — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/niacinamide"
last_updated: "2026-08-06T23:01:06.126Z"
locale: en
meta:
description: "Niche score 36/100 · $1K/yr market · 5K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $1K/yr market · 5K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Niacinamide — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **niacinamide**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 17Competition 18Returns 99Price range 82Avg price 85Brand share 30Review moat 19Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.97–$29.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,914.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 5K searches
According to Flapen's Amazon Singapore niche tracking, niacinamide is a $1K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **niacinamide market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**26**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- The Ordinary22% - Minimalist21% - COSRX18% - Beauty of Joseon14% - Naturium11% - Now Foods7% - Open — no brand owns it (1 brand, 6%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -6.3% search growth over the last 90 days.
150100Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/niacinamide/trend)
## **Top niacinamide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12120%$24330%$36440%$4861K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Niacinamide 10% + Zinc 1% 30ml packaging may vary**The Ordinary**$15.78**4.6★57,334 rev](https://www.amazon.sg/dp/B01MDTVZTZ) [2**Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml**COSRX**$21.89**4.4★7,782 rev](https://www.amazon.sg/dp/B09ZYB8S31) [3**Glow Serum : Propolis + Niacinamide**Beauty of Joseon**$16.68**4.4★4,056 rev](https://www.amazon.sg/dp/B086VKZZZY) [4**Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml**Minimalist**$21.83**4.2★22,227 rev](https://www.amazon.sg/dp/B08F9MF314) [5**Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz**Naturium**$29.99**4.5★14,919 rev](https://www.amazon.sg/dp/B07WSS5M4Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Derma Co 5% Niacinamide Daily Face Serum with Alpha Arbutin & Multivitamin for Clear & Spotless Skin - 30ml**The Derma Co**$11.97**1,796 rev1y ago](https://www.amazon.sg/dp/B09X7C2VDK) [**Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml**COSRX**$21.89**7,782 rev3y ago](https://www.amazon.sg/dp/B09ZYB8S31) [**Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml**Minimalist**$21.83**22,227 rev4y ago](https://www.amazon.sg/dp/B08F9MF314) [**Minimalist 5% Niacinamide Serum for Clear Glowing Skin | With 1% Hyaluronic Acid for Hydration | Pore Minimizer for Face | Clears Acne Marks & Blemishes | For Women & Men | 1 Fl Oz / 30 ml**Minimalist**$21.13**9,523 rev4y ago](https://www.amazon.sg/dp/B08KSGZ261) [**Glow Serum : Propolis + Niacinamide**Beauty of Joseon**$16.68**4,056 rev6y ago](https://www.amazon.sg/dp/B086VKZZZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minimalist 10% Niacinamide Serum for Acne Control & Oil Balancing with Zinc | Pore Minimizer for Face | Clears Acne Marks & Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml**Minimalist**$21.83**4.2★**▲ 60%**](https://www.amazon.sg/dp/B08F9MF314) [**Cosrx Oil Control + Minimize Pores & Sebum Niacinamide 15 Serum 20ml**COSRX**$21.89**4.4★**▲ 49%**](https://www.amazon.sg/dp/B09ZYB8S31) [**The Derma Co 5% Niacinamide Daily Face Serum with Alpha Arbutin & Multivitamin for Clear & Spotless Skin - 30ml**The Derma Co**$11.97**4.2★**▲ 25%**](https://www.amazon.sg/dp/B09X7C2VDK) [**Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz**Naturium**$29.99**4.5★**▲ 22%**](https://www.amazon.sg/dp/B07WSS5M4Z) [**Glow Serum : Propolis + Niacinamide**Beauty of Joseon**$16.68**4.4★**— 4%**](https://www.amazon.sg/dp/B086VKZZZY)
**~~View all trending →~~**
## **What buyers say about niacinamide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**100%
*“Helps to control my acne breakout”*
## **Common questions**
- **Is niacinamide profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 8 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the niacinamide niche?**
- 7 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- **What does it cost to enter the niacinamide niche?**
- Listings span $11.97–$29.99; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 14,915 reviews — the moat a new listing must climb.
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