---
title: "Nail Polish — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/nail-polish"
last_updated: "2026-08-08T11:41:39.840Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 12K searches/yr · $24.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 12K searches/yr · $24.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nail Polish — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **nail polish**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 0Competition 26Returns 100Price range 86Avg price 95Brand share 19Review moat 20Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.00–$53.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,138.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 12K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, nail polish is a $0/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nail polish market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **0%**
- **Out of stock**
- **25.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- GAOY36% - Sally Hansen22% - JEWHITENY15% - JODSONE11% - OPI8% - UNA GELLA8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -5.2% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/nail-polish/trend)
## **Top nail polish search terms**
- **nail polish**7K/yr-9.6%0.1% conv. - **nail**3K/yr-12.6%0.0% conv. - **sally hansen**2K/yr+42.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/beauty/nail-polish/search-terms)
## **Top nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GAOY Jelly Nude Gel Nail Polish Set 6 Transparent Colors Sheer Red Pink Brown Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home**GAOY**$21.86**4.4★38,220 rev](https://www.amazon.sg/dp/B08YD5789X) [2**JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women**JEWHITENY**$34.96**4.4★12,004 rev](https://www.amazon.sg/dp/B0B5WKSRF4) [3**Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml**Sally Hansen**$10.22**4.6★98 rev](https://www.amazon.sg/dp/B09LBGLRHY) [4**GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home**GAOY**$16.85**4.4★6,757 rev](https://www.amazon.sg/dp/B09Z2LQM6Q) [5**JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women**JODSONE**$53.82**4.3★11,115 rev](https://www.amazon.sg/dp/B09KC56289)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml**Sally Hansen**$14.39**144 rev3y ago](https://www.amazon.sg/dp/B09ZQ3L7FC) [**Sally Hansen Good Kind Pure Vegan Nail Polish Blue-Moonstone 10ml**Sally Hansen**$10.22**98 rev3y ago](https://www.amazon.sg/dp/B09LBGLRHY) [**JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women**JEWHITENY**$34.96**12,004 rev4y ago](https://www.amazon.sg/dp/B0B5WKSRF4) [**OPI NATURAL NAIL BASE COAT**OPI**$10.00**134 rev4y ago](https://www.amazon.sg/dp/B000TGA2XU) [**GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home**GAOY**$16.85**6,757 rev4y ago](https://www.amazon.sg/dp/B09Z2LQM6Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UNA GELLA Almond Gel Nail Tips 504PCS Pre Etched Clear Fake Nails Tips Medium Almond Shape - 12 Sizes Full Cover Soft Acrylic Press On Nail Extensions No C Curve Gift for Diy at Home**UNA GELLA**$27.64**4.6★**▲ 65%**](https://www.amazon.sg/dp/B096YCW214) [**SALLY HANSEN Repair + Rescue - Oil Bi-Phase Revitalizing Serum 13.3ml**Sally Hansen**$14.39**4.2★**▲ 50%**](https://www.amazon.sg/dp/B09ZQ3L7FC) [**OPI NATURAL NAIL BASE COAT**OPI**$10.00**4.7★**▲ 34%**](https://www.amazon.sg/dp/B000TGA2XU) [**JEWHITENY 45 Pcs Gel Nail Polish Kit Soak off Nail Lamp Gel Polish Starter Kit with 2pcs Glossy & Matte Top Coat and 2pcs Base Coat Gifts for Women**JEWHITENY**$34.96**4.4★**▲ 30%**](https://www.amazon.sg/dp/B0B5WKSRF4) [**GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home**GAOY**$16.85**4.4★**▲ 17%**](https://www.amazon.sg/dp/B09Z2LQM6Q)
**~~View all trending →~~**
## **Common questions**
- **Is nail polish profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 9 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the nail polish niche?**
- 6 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the nail polish niche?**
- Listings span $10.00–$53.82; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 13,138 reviews — the moat a new listing must climb.
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