---
title: "Search terms — mascara - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/mascara/search-terms"
last_updated: "2026-08-08T09:36:10.943Z"
locale: en
meta:
  description: "Niche score 34/100 · $2K/yr market · 6K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $2K/yr market · 6K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mascara - Flapen"
---

# **mascara**

**Skip it**

A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 24Conversion 21Competition 36Returns 99Price range 70Avg price 82Brand share 0Review moat 0Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.43–$30.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 6K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****65,355.58**

avg incumbent reviews — the moat a new listing must climb

## Search terms