---
title: "Mascara — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/mascara"
last_updated: "2026-08-07T15:09:41.596Z"
locale: en
meta:
description: "Niche score 34/100 · $2K/yr market · 6K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $2K/yr market · 6K searches/yr · $17.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mascara — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **mascara**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 24Conversion 21Competition 36Returns 99Price range 70Avg price 82Brand share 0Review moat 0Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.43–$30.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****65,355.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Singapore niche tracking, mascara is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mascara market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **117 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris43% - MAYBELLINE41% - Essence Cosmetics8% - Heroine Make8%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -2.7% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/mascara/trend)
## **Top mascara search terms**
- **mascara**5K/yr-9.0%1.3% conv. - **mascara waterproof**514/yr+75.8%3.6% conv. - **maybelline mascara**879/yr-2.4%0.6% conv. [**All search terms **](https://flapen.com/research/sg/beauty/mascara/search-terms)
## **Top mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$576%$1149%$17112%$2291K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup Telescopic Original Lengthening Mascara Black 0.27 Fl Oz (1 Count)**L'Oreal Paris**$16.73**4.5★78,788 rev](https://www.amazon.sg/dp/B004BCZ5SU) [2**LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz**L'Oreal Paris**$15.35**4.4★65,850 rev](https://www.amazon.sg/dp/B004BCXEF6) [3**Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count**MAYBELLINE**$18.50**4.6★10,843 rev](https://www.amazon.sg/dp/B09J5HRNTM) [4**LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz**L'Oreal Paris**$17.53**4.5★5,037 rev](https://www.amazon.sg/dp/B0CHWRY754) [5**MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50**MAYBELLINE**$21.16**4.2★5,002 rev](https://www.amazon.sg/dp/B071KWYKR4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz**L'Oreal Paris**$17.53**5,037 rev1y ago](https://www.amazon.sg/dp/B0CHWRY754) [**LOréal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.33 Fl Oz**L'Oreal Paris**$30.00**9,386 rev2y ago](https://www.amazon.sg/dp/B0CLBFPNDN) [**Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count**MAYBELLINE**$18.50**10,843 rev4y ago](https://www.amazon.sg/dp/B09J5HRNTM) [**Heroine Make Kiss Me Long Up Super Waterproof Mascara #01 Jet Black 849**Heroine Make**$12.66**2,376 rev5y ago](https://www.amazon.sg/dp/B08Q9GP8Q6) [**MAYBELLINE New York Lash Sensational Washable Mascara Blackest Black 9.5 ml LSEWT002-50**MAYBELLINE**$21.16**5,002 rev7y ago](https://www.amazon.sg/dp/B071KWYKR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Volum Express Colossal Waterproof Mascara Makeup Volumizing Glam Black 1 Count**MAYBELLINE**$15.99**4.5★**▲ 125%**](https://www.amazon.sg/dp/B002LFLVFK) [**LOréal Paris Makeup Telescopic Original Lengthening Mascara Blackest Black 0.27 Fl Oz (1 Count)**L'Oreal Paris**$16.41**4.5★**▲ 102%**](https://www.amazon.sg/dp/B004BD107O) [**Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Cosmic Black 1 Count**MAYBELLINE**$18.50**4.6★**▲ 101%**](https://www.amazon.sg/dp/B09J5HRNTM) [**LOreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara Carbon Black 0.23 Fl Oz**L'Oreal Paris**$15.35**4.4★**▲ 64%**](https://www.amazon.sg/dp/B004BCXEF6) [**LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Blackest Black 0.33 Fl Oz**L'Oreal Paris**$17.53**4.5★**▲ 58%**](https://www.amazon.sg/dp/B0CHWRY754)
**~~View all trending →~~**
## **Common questions**
- **Is mascara profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 12 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mascara niche?**
- 4 brands and 13 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the mascara niche?**
- Listings span $8.43–$30.00; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 65,356 reviews — the moat a new listing must climb.
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