---
title: "Makeup Remover — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/makeup-remover"
last_updated: "2026-08-08T06:52:28.657Z"
locale: en
meta:
description: "Niche score 30/100 · $4K/yr market · 8K searches/yr · $17.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $4K/yr market · 8K searches/yr · $17.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Remover — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **makeup remover**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 22Conversion 30Competition 17Returns 99Price range 74Avg price 81Brand share 0Review moat 17Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.91–$29.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,849.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$4K**
$4K/yr · 8K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, makeup remover is a $4K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup remover market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$13K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Bioderma71% - CeraVe12% - Neutrogena8% - Bioré5% - HARUHARU5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -5.4% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/makeup-remover/trend)
## **Top makeup remover search terms**
- **makeup remover**3K/yr+44.3%1.7% conv. - **micellar water**2K/yr-7.7%3.4% conv. - **make up remover**2K/yr-52.0%1.5% conv. - **eye makeup remover**729/yr-19.7%5.0% conv. - **micellar cleansing water**233/yr-2.5%3.8% conv. [**All search terms **](https://flapen.com/research/sg/beauty/makeup-remover/search-terms)
## **Top makeup remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35720%$71430%$1K40%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioderma Sensibio H20 500ml**Bioderma**$11.94**4.7★46,342 rev](https://www.amazon.sg/dp/B002XZLAWM) [2**Bioderma Sensibio H20 250ml**Bioderma**$22.07**4.7★46,342 rev](https://www.amazon.sg/dp/B0036SFTK4) [3**Bioderma - Sensibio H2O - Micellar water makeup remover Make-Up removing micelle solution for Sensitive Skin (Duo Value Pack)**Bioderma**$29.12**4.8★6,966 rev](https://www.amazon.sg/dp/B07YT6F4ZK) [4**Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 112 ml**Neutrogena**$11.78**4.6★32,164 rev](https://www.amazon.sg/dp/B00027D0DU) [5**CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)**CeraVe**$18.08**4.4★8,202 rev](https://www.amazon.sg/dp/B0B1PP1XCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIODERMA Sensibio H2O Eye Makeup Remover 125 ml**Bioderma**$14.20**782 rev3y ago](https://www.amazon.sg/dp/B0BL1PKX2W) [**CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)**CeraVe**$18.08**8,202 rev4y ago](https://www.amazon.sg/dp/B0B1PP1XCM) [**Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml**HARUHARU**$19.57**4,113 rev5y ago](https://www.amazon.sg/dp/B08W1ZHTL3) [**Biore Micellar Water Cleansing Sheets 30ct**Bioré**$9.91**311 rev5y ago](https://www.amazon.sg/dp/B08CBB29WM) [**CeraVe Hydrating Cream-to-Foam Cleanser | Hydrating Makeup Remover and Face Wash With Hyaluronic Acid | Fragrance Free Non-Comedogenic | 19 Fluid Ounce**CeraVe**$20.47**24,426 rev6y ago](https://www.amazon.sg/dp/B08CQDF382)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 112 ml**Neutrogena**$11.78**4.6★**▲ 99%**](https://www.amazon.sg/dp/B00027D0DU) [**CeraVe Hydrating Cream-to-Foam Cleanser | Hydrating Makeup Remover and Face Wash With Hyaluronic Acid | Fragrance Free Non-Comedogenic | 19 Fluid Ounce**CeraVe**$20.47**4.8★**▲ 54%**](https://www.amazon.sg/dp/B08CQDF382) [**Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml**HARUHARU**$19.57**4.4★**▲ 49%**](https://www.amazon.sg/dp/B08W1ZHTL3) [**CeraVe Cleansing Balm | Hydrating Makeup Remover with Ceramides and Plant-based Jojoba Oil| Non-Comedogenic Fragrance Free Non-Greasy Makeup Remover Balm for Sensitive Skin|1.3 Ounces (S4752900)**CeraVe**$18.08**4.4★**▲ 38%**](https://www.amazon.sg/dp/B0B1PP1XCM) [**Bioderma - Sensibio H2O - Micellar water makeup remover Make-Up removing micelle solution for Sensitive Skin (Duo Value Pack)**Bioderma**$29.12**4.8★**▲ 30%**](https://www.amazon.sg/dp/B07YT6F4ZK)
**~~View all trending →~~**
## **Common questions**
- **Is makeup remover profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 9 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the makeup remover niche?**
- 5 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the makeup remover niche?**
- Listings span $9.91–$29.12; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 18,850 reviews — the moat a new listing must climb.
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