---
title: "Loreal — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/loreal"
last_updated: "2026-08-08T09:31:18.602Z"
locale: en
meta:
description: "Niche score 38/100 · $0/yr market · 16K searches/yr · $16.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $0/yr market · 16K searches/yr · $16.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **loreal**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 27Conversion 0Competition 65Returns 100Price range 78Avg price 80Brand share 0Review moat 28Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.51–$27.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,652.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 16K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, loreal is a $0/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **6%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **107 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris89% - L'Oréal Professionnel Paris11%
## **Demand**
Weekly Amazon search volume, last 29 weeks — +1.5% search growth over the last 90 days.
400300Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/loreal/trend)
## **Top loreal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose**L'Oreal Paris**$14.61**4.1★6 rev](https://www.amazon.sg/dp/B08H24LLPF) [2**LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml**L'Oreal Paris**$14.22**0.0★0 rev](https://www.amazon.sg/dp/B0DZ2X3XQR) [3**Loreal Paris HA Elseve Shampoo 280ml**L'Oreal Paris**$11.51**0.0★0 rev](https://www.amazon.sg/dp/B0D5LL8S5R) [4**LOréal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine**L'Oréal Professionnel Paris**$27.69**4.6★3,616 rev](https://www.amazon.sg/dp/B097J8DRV1) [5**LOreal Paris Extraordinary Oil Silicone-Free Sleek Shampoo 440ml**L'Oreal Paris**$16.53**4.2★346 rev](https://www.amazon.sg/dp/B09FXSYNY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOREAL PARIS ELSEVE Glycolic Gloss Shampoo 620ml**L'Oreal Paris**$17.26**0 rev8mo ago](https://www.amazon.sg/dp/B0G2MDSQSK) [**LOreal Paris Elseve Hyaluron Pure 72H Purifying Shampoo for Fresh Scalp & Hydrated Hair Removes Oil & Impurities 620ml**L'Oreal Paris**$14.22**0 rev1y ago](https://www.amazon.sg/dp/B0DZ2X3XQR) [**LOréal Paris ELSEVE Hyaluron 72H Moisture Filling Shampoo|Shiny Hair & Full of Life 620ml**L'Oreal Paris**$15.89**0 rev1y ago](https://www.amazon.sg/dp/B0F8NHHN7Z) [**Loreal Paris HA Elseve Shampoo 280ml**L'Oreal Paris**$11.51**0 rev2y ago](https://www.amazon.sg/dp/B0D5LL8S5R) [**LOréal Paris Elseve Full Resist Anti Hair Fall Shampoo 440ml Rose**L'Oreal Paris**$14.61**6 rev4y ago](https://www.amazon.sg/dp/B08H24LLPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOREAL PARIS ELSEVE Glycolic Gloss Shampoo 620ml**L'Oreal Paris**$17.26**0.0★**▲ 228%**](https://www.amazon.sg/dp/B0G2MDSQSK) [**LOréal Paris Elseve Extraordinary Oil Sublime Sleek Nourishing Conditioner (For Dry & Frizzy Hair) 440ml HECEL440**L'Oreal Paris**$15.72**4.1★**▲ 92%**](https://www.amazon.sg/dp/B07D9GRKPP) [**LOréal Professionnel Série Expert Absolut Repair Gold Quinoa + Protein Masque 250 ml**L'Oréal Professionnel Paris**$25.99**4.6★**▲ 84%**](https://www.amazon.sg/dp/B099XMVSB1) [**LOreal Paris Bonding Shampoo for Color Treated Hair Strengthens and Repairs Weak Hair Bonds Sulfate Free & Vegan Hair Care EverPure 6.8 Fl Oz**L'Oreal Paris**$15.00**4.6★**▲ 63%**](https://www.amazon.sg/dp/B091D6HGQG) [**LOréal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine**L'Oréal Professionnel Paris**$27.69**4.6★**▲ 23%**](https://www.amazon.sg/dp/B097J8DRV1)
**~~View all trending →~~**
## **What buyers say about loreal**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**50%
**Smell**25%
**Weight Heavy**25%
## **Common questions**
- **Is loreal profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the loreal niche?**
- 2 brands and 12 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the loreal niche?**
- Listings span $11.51–$27.69; the average listing price is $16.93 (sweet spot $15–$100). The average incumbent carries 3,652 reviews — the moat a new listing must climb.
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