---
title: "Lip Balm — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/lip-balm"
last_updated: "2026-08-08T11:46:30.801Z"
locale: en
meta:
description: "Niche score 34/100 · $2K/yr market · 17K searches/yr · $9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $2K/yr market · 17K searches/yr · $9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Balm — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **lip balm**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 25Conversion 12Competition 48Returns 100Price range 40Avg price 31Brand share 42Review moat 15Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.67–$22.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.76**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,217.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 17K searches
According to Flapen's Amazon Singapore niche tracking, lip balm is a $2K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$7K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **20%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**16%**
- Eucerin24% - Vaseline20% - e.l.f.16% - Burt's Bees13% - Aquaphor7% - Mentholatum5% - Open — no brand owns it (4 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +0.1% search growth over the last 90 days.
900700Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/lip-balm/trend)
## **Top lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15920%$31830%$47740%$6361101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Lip Active Stick 4.8g**Eucerin**$4.96**4.7★16,008 rev](https://www.amazon.sg/dp/B000V3KMYK) [2**e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon**e.l.f.**$12.82**4.6★3,710 rev](https://www.amazon.sg/dp/B0D442G15L) [3**Vaseline Original Lip Balm 10g**Vaseline**$3.74**4.6★450 rev](https://www.amazon.sg/dp/B093JS4VJ1) [4**Aquaphor Lip Repair Stick Moisturizing Lip Balm Pack Relieves Dryness 0.17 Oz Stick Pack of 2**Aquaphor**$11.16**4.6★26,973 rev](https://www.amazon.sg/dp/B07SRRLVQ1) [5**Vaseline Lip Therapy Original Stick 4.8G**Vaseline**$4.62**4.4★341 rev](https://www.amazon.sg/dp/B07VLKB66C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRETTYSKIN Moisturizing Korean Vegan Lip Balm 0.31oz. (9g) Smooth Soft Texture Hydrating Natural Shine Glossy (Cherry)**PRETTYSKIN**$9.07**11 rev9mo ago](https://www.amazon.sg/dp/B0CQQLN2VG) [**VISRIE 32 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Lip Balms for Dry Lips-16 Flavors**VISRIE**$22.61**1,830 rev1y ago](https://www.amazon.sg/dp/B0CPPGHLT2) [**e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon**e.l.f.**$12.82**3,710 rev1y ago](https://www.amazon.sg/dp/B0D442G15L) [**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry**e.l.f.**$9.79**17,708 rev2y ago](https://www.amazon.sg/dp/B0C7W6GW8P) [**Vaseline Original Lip Balm 10g**Vaseline**$3.74**450 rev4y ago](https://www.amazon.sg/dp/B093JS4VJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRETTYSKIN Moisturizing Korean Vegan Lip Balm 0.31oz. (9g) Smooth Soft Texture Hydrating Natural Shine Glossy (Cherry)**PRETTYSKIN**$9.07**4.1★**▲ 187%**](https://www.amazon.sg/dp/B0CQQLN2VG) [**Mentholatum Magic Color Fragrance Free 2G**Mentholatum**$6.34**4.8★**▲ 159%**](https://www.amazon.sg/dp/B0716LQWXC) [**Eucerin Lip Active Stick 4.8g**Eucerin**$4.96**4.7★**▲ 56%**](https://www.amazon.sg/dp/B000V3KMYK) [**Vaseline Original Lip Balm 10g**Vaseline**$3.74**4.6★**▲ 51%**](https://www.amazon.sg/dp/B093JS4VJ1) [**e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon**e.l.f.**$12.82**4.6★**▲ 24%**](https://www.amazon.sg/dp/B0D442G15L)
**~~View all trending →~~**
## **What buyers say about lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Smell**100%
*“doctor does not recommend as it is scented”*
## **Common questions**
- **Is lip balm profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the lip balm niche?**
- 10 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in lip balm?**
- Top complaints mined from reviews: Smell. The return rate is 0.1%.
- **What does it cost to enter the lip balm niche?**
- Listings span $3.67–$22.61; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 23,218 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 42 [**nail clipper**](https://flapen.com/research/sg/beauty/nail-clipper)$7K/yr+11.0%**Skip it**- 42 [**eyeshadow**](https://flapen.com/research/sg/beauty/eyeshadow)$2K/yr+7.6%**Skip it**- 42 [**eye cream**](https://flapen.com/research/sg/beauty/eye-cream)$0/yr-10.4%**Skip it**- 42 [**manscaped**](https://flapen.com/research/sg/beauty/manscaped)$9K/yr+40.2%**Skip it**- 42 [**pimple patch**](https://flapen.com/research/sg/beauty/pimple-patch)$4K/yr-8.0%**Skip it**- 43 [**minoxidil**](https://flapen.com/research/sg/beauty/minoxidil)$0/yr-3.1%**Skip it**[**All Beauty niches **](https://flapen.com/research/sg/beauty)