---
title: "Leave in Conditioner — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/leave-in-conditioner"
last_updated: "2026-08-06T18:12:18.762Z"
locale: en
meta:
description: "Niche score 35/100 · $2K/yr market · 6K searches/yr · $16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $2K/yr market · 6K searches/yr · $16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Leave in Conditioner — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **leave in conditioner**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 19Conversion 18Competition 28Returns 100Price range 75Avg price 79Brand share 35Review moat 17Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.80–$27.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****18,361.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, leave in conditioner is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leave in conditioner market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **9%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**11**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- Marc Anthony30% - L'Oreal Paris20% - Bare Anatomy18% - Shea Moisture10% - As I Am6% - Cantu5% - Open — no brand owns it (2 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -12.9% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/beauty/leave-in-conditioner/trend)
## **Top leave in conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7610%$15215%$22820%$3031K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml**Bare Anatomy**$11.23**4.1★1,117 rev](https://www.amazon.sg/dp/B0BG536PSG) [2**LOreal Paris Leave In Conditioner Spray 21-in-1 Multi Benefit Detangling 450F Heat Protectant Frizz Control No Weigh Down with Coconut Oil Sulfate Free & Vegan EverPure 6.8oz**L'Oreal Paris**$12.99**4.6★7,648 rev](https://www.amazon.sg/dp/B09HN5ZF8C) [3**Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)**Marc Anthony**$10.80**4.4★7,928 rev](https://www.amazon.sg/dp/B0771X4JLV) [4**Marc Anthony Strengthening Grow Long Super Fast Strength Leave-in Conditioner 250 milliliter caffeine & ginseng 129332**Marc Anthony**$13.40**4.4★67,780 rev](https://www.amazon.sg/dp/B076FHJ3K5) [5**SheaMoisture Jamaican Black Castor Oil Leave In Conditioner For Damaged Hair 100% Pure Jamaican Black Castor Oil To Soften And Detangle Hair 11.5oz**Shea Moisture**$14.07**4.6★42,578 rev](https://www.amazon.sg/dp/B07NQLWYXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml**Bare Anatomy**$11.23**1,117 rev2y ago](https://www.amazon.sg/dp/B0BG536PSG) [**LOreal Paris Leave In Conditioner Spray 21-in-1 Multi Benefit Detangling 450F Heat Protectant Frizz Control No Weigh Down with Coconut Oil Sulfate Free & Vegan EverPure 6.8oz**L'Oreal Paris**$12.99**7,648 rev4y ago](https://www.amazon.sg/dp/B09HN5ZF8C) [**LOreal Paris Elvive Dream Lengths Curls Non-Stop Dreamy Curls leave-in conditioner Paraben-Free with Hyaluronic Acid and Castor Oil. Best for wavy hair to coily hair 10.2 fl oz**L'Oreal Paris**$17.82**4,539 rev4y ago](https://www.amazon.sg/dp/B09HN7JHFQ) [**SheaMoisture Jamaican Black Castor Oil Leave In Conditioner For Damaged Hair 100% Pure Jamaican Black Castor Oil To Soften And Detangle Hair 11.5oz**Shea Moisture**$14.07**42,578 rev7y ago](https://www.amazon.sg/dp/B07NQLWYXW) [**Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)**Marc Anthony**$10.80**7,928 rev8y ago](https://www.amazon.sg/dp/B0771X4JLV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bare Anatomy Anti Frizz Leave in Conditioner | Deep Conditioned Controlled Hair for 24 Hrs | for Dry & Frizzy | for Women and Men | Get Smoother Healthy & Glossy | 150ml**Bare Anatomy**$11.23**4.1★**▲ 324%**](https://www.amazon.sg/dp/B0BG536PSG) [**Cantu Argan Oil Leave in Conditioning Repair Cream 16 Ounce**Cantu**$15.91**4.6★**▲ 86%**](https://www.amazon.sg/dp/B01LTIAUAG) [**LOreal Paris Elvive Dream Lengths Curls Non-Stop Dreamy Curls leave-in conditioner Paraben-Free with Hyaluronic Acid and Castor Oil. Best for wavy hair to coily hair 10.2 fl oz**L'Oreal Paris**$17.82**4.5★**▲ 49%**](https://www.amazon.sg/dp/B09HN7JHFQ) [**Marc Anthony Coconut & Shea Leave In Conditioner 250ml**Marc Anthony**$19.68**4.4★**▲ 48%**](https://www.amazon.sg/dp/B076FHLQMY) [**Marc Anthony Strictly Curls Curl Envy Detangle & Defrizz Leave-in Conditioner 250 milliliter pack of 1 00361 8.4 Fl Oz (Pack of 1)**Marc Anthony**$10.80**4.4★**▲ 25%**](https://www.amazon.sg/dp/B0771X4JLV)
**~~View all trending →~~**
## **What buyers say about leave in conditioner**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**40%
**Smell**30%
**Scratch Resistance**20%
**Weight Heavy**10%
## **Common questions**
- **Is leave in conditioner profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 11 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the leave in conditioner niche?**
- 8 brands and 11 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What does it cost to enter the leave in conditioner niche?**
- Listings span $10.80–$27.58; the average listing price is $16.45 (sweet spot $15–$100). The average incumbent carries 18,362 reviews — the moat a new listing must climb.
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