---
title: "Kids Sunscreen — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/kids-sunscreen"
last_updated: "2026-08-05T22:54:40.582Z"
locale: en
meta:
description: "Niche score 39/100 · $3K/yr market · 4K searches/yr · $20.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $3K/yr market · 4K searches/yr · $20.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Sunscreen — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **kids sunscreen**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 46Competition 23Returns 99Price range 78Avg price 88Brand share 41Review moat 25Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.50–$32.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,502.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$3K**
$3K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, kids sunscreen is a $3K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids sunscreen market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**12%**
- Aveeno27% - Bioré22% - Bioderma12% - Sun Bum12% - Cetaphil8% - Aveeno Baby8% - Open — no brand owns it (2 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -4.9% search growth over the last 90 days.
200150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/kids-sunscreen/trend)
## **Top kids sunscreen search terms**
- **kids sunscreen**2K/yr-0.9%4.8% conv. - **baby sunscreen**1K/yr+9.7%1.2% conv. - **sunscreen kids**1K/yr-21.9%2.5% conv. [**All search terms **](https://flapen.com/research/sg/beauty/kids-sunscreen/search-terms)
## **Top kids sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29120%$58130%$87240%$1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biore UV Kids Pure Milk SPF50+ PA+++ 70ML**Bioré**$11.26**4.1★1,147 rev](https://www.amazon.sg/dp/B0834FVT5J) [2**Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml**Aveeno**$32.24**4.5★9,803 rev](https://www.amazon.sg/dp/B07LCW7CZD) [3**Bioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml**Bioderma**$31.23**4.4★25 rev](https://www.amazon.sg/dp/B0CWKPQWL8) [4**Baby Bum Mineral Sunscreen Lotion - SPF 50 - UVA/UVB Face and Body Protection - Fragrance Free Safe for Sensitive Skin- Travel Size - 3 FL OZ**Sun Bum**$22.19**4.7★7,132 rev](https://www.amazon.sg/dp/B008XJ7F1W) [5**Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz**Aveeno**$13.53**4.6★2,400 rev](https://www.amazon.sg/dp/B07Z9SGJ4C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml**Bioderma**$31.23**25 rev2y ago](https://www.amazon.sg/dp/B0CWKPQWL8) [**Biore UV Kids Pure Milk SPF50+ PA+++ 70ML**Bioré**$11.26**1,147 rev6y ago](https://www.amazon.sg/dp/B0834FVT5J) [**Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Stick for Sensitive Skin Face & Body Sunscreen Stick for Kids with Broad Spectrum SPF 50 Sweat- & Water-Resistant 1.5 oz**Aveeno**$13.53**2,400 rev6y ago](https://www.amazon.sg/dp/B07Z9SGJ4C) [**Aveeno Baby Continuous Protection Sensitive Skin Mineral Sunscreen Stick with Broad Spectrum SPF 50 for Face & Body Naturally Sourced 100% Zinc Oxide Travel Size 13 g**Aveeno Baby**$12.16**7,137 rev6y ago](https://www.amazon.sg/dp/B07Z9T3YHK) [**Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml**Aveeno**$32.24**9,803 rev7y ago](https://www.amazon.sg/dp/B07LCW7CZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Kids Continuous Protection Zinc Oxide Mineral Sunscreen Lotion for Childrens Sensitive Skin with Broad Spectrum SPF 50 Tear-Free Sweat- & Water-Resistant Non-Greasy 88 ml**Aveeno**$32.24**4.5★**▲ 94%**](https://www.amazon.sg/dp/B07LCW7CZD) [**Baby Bum Mineral Sunscreen Lotion - SPF 50 - UVA/UVB Face and Body Protection - Fragrance Free Safe for Sensitive Skin- Travel Size - 3 FL OZ**Sun Bum**$22.19**4.7★**▲ 31%**](https://www.amazon.sg/dp/B008XJ7F1W) [**Banana Boat Kids Sport Broad Spectrum Sunscreen Stick with SPF 50 0.5 Ounce**BANANA BOAT**$10.50**4.7★**▲ 28%**](https://www.amazon.sg/dp/B077D3MXK9) [**Bioderma Photoderm Pediatrics Lait SPF50+ Broad-Spectrum UV Suncare Protection for Babies and Children (Sensitive and Eczema-prone Skin) 100ml**Bioderma**$31.23**4.4★**— 10%**](https://www.amazon.sg/dp/B0CWKPQWL8) [**Coppertone Kids Sunscreen Lotion SPF 70 Sunscreen for Kids #1 Pediatrician Recommended Sunscreen Brand Water Resistant Sunscreen SPF 70 8 Fl Oz Bottle**Coppertone**$18.52**4.7★**— 1%**](https://www.amazon.sg/dp/B00LSN48ZG)
**~~View all trending →~~**
## **What buyers say about kids sunscreen**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**50%
**Product Condition**25%
**Defective Material/Parts**13%
**Grip**13%
## **Common questions**
- **Is kids sunscreen profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kids sunscreen niche?**
- 8 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What does it cost to enter the kids sunscreen niche?**
- Listings span $10.50–$32.24; the average listing price is $20.28 (sweet spot $15–$100). The average incumbent carries 4,502 reviews — the moat a new listing must climb.
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