---
title: "Kerastase — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/kerastase"
last_updated: "2026-08-07T21:18:47.809Z"
locale: en
meta:
description: "Niche score 40/100 · $10K/yr market · 16K searches/yr · $42.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $10K/yr market · 16K searches/yr · $42.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kerastase — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **kerastase**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 37Conversion 18Competition 56Returns 97Price range 95Avg price 95Brand share 0Review moat 25Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.57**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$32.60–$88.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,360.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 16K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, kerastase is a $10K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kerastase market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$32K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **11%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**0%**
- KÉRASTASE100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +9.3% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/kerastase/trend)
## **Top kerastase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$48310%$96615%$1K20%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kerastase Paris Genesis Bain Hydra-Fortifiant Shampoo 250ml**KÉRASTASE**$36.18**4.5★9,583 rev](https://www.amazon.sg/dp/B083JJHLT4) [2**K NUTRITIVE 8HMNS SERUM 90ML**KÉRASTASE**$51.56**4.6★7,913 rev](https://www.amazon.sg/dp/B0BZZJWGPQ) [3**Kerastase Genesis Serum Anti-Chute Fortifiant (Anti Hair-Fall) 90ml**KÉRASTASE**$64.90**4.4★7,972 rev](https://www.amazon.sg/dp/B083JKPCFB) [4**Kerastase Densifique Bain Densite Bodifying Shampoo (Hair Visibly Lacking Density) 250ml/8.5oz**KÉRASTASE**$34.31**4.6★10,888 rev](https://www.amazon.sg/dp/B01LKZ0Q20) [5**KÉRASTASE Chronologiste Bain Régénérant Shampoo 250ml**KÉRASTASE**$41.38**4.6★3,061 rev](https://www.amazon.sg/dp/B08F6959F9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kérastase Elixir Ultime LHuile Originale Refillable 75ml**KÉRASTASE**$63.10**83 rev1y ago](https://www.amazon.sg/dp/B0D5J3FPFW) [**Kerastase K Genesis Bain Nutri-Fortifiant Anti Hair-fall Fortifying Shampoo 250 ml**KÉRASTASE**$39.14**161 rev1y ago](https://www.amazon.sg/dp/B0D7VNPY83) [**K NUTRITIVE 8HMNS SERUM 90ML**KÉRASTASE**$51.56**7,913 rev2y ago](https://www.amazon.sg/dp/B0BZZJWGPQ) [**Kerastase Nutritive Bain Satin Hydrating Shampoo With Essential Nutriments (Dry Hair) 250ml/8.5oz**KÉRASTASE**$35.49**4,557 rev2y ago](https://www.amazon.sg/dp/B0BZZJYKZ6) [**Nutritive Bain Satin Riche Shampoo by Kerastase for Unisex**KÉRASTASE**$33.77**3,869 rev2y ago](https://www.amazon.sg/dp/B0BZZKXTQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerastase Kerastase Specifique Bain Prevention Shampoo For Unisex 8.5 oz Shampoo**KÉRASTASE**$33.85**4.6★**▲ 98%**](https://www.amazon.sg/dp/B01HOV4TMW) [**Kerastase K Genesis Bain Nutri-Fortifiant Anti Hair-fall Fortifying Shampoo 250 ml**KÉRASTASE**$39.14**4.6★**▲ 91%**](https://www.amazon.sg/dp/B0D7VNPY83) [**Kerastase Nutritive Bain Satin Hydrating Shampoo With Essential Nutriments (Dry Hair) 250ml/8.5oz**KÉRASTASE**$35.49**4.6★**▲ 52%**](https://www.amazon.sg/dp/B0BZZJYKZ6) [**Kerastase Resistance Ciment Anti-Usure Treatment for Unisex 6.8 oz Conditioner**KÉRASTASE**$34.61**4.6★**▲ 48%**](https://www.amazon.sg/dp/B01KWR8VVU) [**Kerastase Chroma Absolu Bain Chroma Respect Shampoo**KÉRASTASE**$35.13**4.6★**▲ 18%**](https://www.amazon.sg/dp/B09QGN33G1)
**~~View all trending →~~**
## **What buyers say about kerastase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good Product”*
**Hair Growth**50%
*“Leaves my hair nourished and shiny”*
### **Top return reasons **
**Color**67%
**Advertised Vs Actual Product**33%
## **Common questions**
- **Is kerastase profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 18 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the kerastase niche?**
- 1 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the kerastase niche?**
- Listings span $32.60–$88.67; the average listing price is $42.57 (sweet spot $15–$100). The average incumbent carries 4,361 reviews — the moat a new listing must climb.
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