---
title: "Jojoba Oil — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/jojoba-oil"
last_updated: "2026-08-08T09:39:51.775Z"
locale: en
meta:
description: "Niche score 31/100 · $2K/yr market · 4K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $2K/yr market · 4K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jojoba Oil — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **jojoba oil**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 19Conversion 28Competition 19Returns 99Price range 81Avg price 88Brand share 9Review moat 12Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.99–$37.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****28,401.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$2K**
$2K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, jojoba oil is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojoba oil market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Cliganic34% - Handcraft Blends23% - Gya Labs21% - Now Foods9% - UrbanBotanics8% - Majestic Pure4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -11.1% search growth over the last 90 days.
150100Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/jojoba-oil/trend)
## **Top jojoba oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15920%$31830%$47740%$6361K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gya Labs USDA Organic Jojoba Oil - 100ml - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$14.70**4.5★7,871 rev](https://www.amazon.sg/dp/B07KXPQJXJ) [2**Cliganic USDA Organic Jojoba Oil 100% Pure (4oz Large) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier Oil | Cliganic 90 Days Warranty**Cliganic**$18.05**4.7★83,576 rev](https://www.amazon.sg/dp/B01A74442I) [3**Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free**Handcraft Blends**$17.25**4.7★10,420 rev](https://www.amazon.sg/dp/B0B4T6YLRN) [4**Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier**Cliganic**$17.63**4.7★83,576 rev](https://www.amazon.sg/dp/B07YYFMPYW) [5**Now Foods Organic Jojoba Oil 118ml**Now Foods**$15.62**4.8★39,757 rev](https://www.amazon.sg/dp/B0019LTGOU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Majestic Pure USDA Organic Jojoba Oil 8 Fl Oz - Pure and Natural Cold Pressed & Hexane Free Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp**Majestic Pure**$9.99**2,339 rev4mo ago](https://www.amazon.sg/dp/B0C2Z8QT9V) [**UrbanBotanics Cold Pressed Jojoba Oil for Skin & Hair - Virgin & Unrefined - 200ml (Pack of 1)**UrbanBotanics**$21.06**2,278 rev1y ago](https://www.amazon.sg/dp/B07Y2BT66G) [**Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free**Handcraft Blends**$17.25**10,420 rev4y ago](https://www.amazon.sg/dp/B0B4T6YLRN) [**Handcraft USDA Organic Jojoba Oil 16 fl. oz 100% Pure & Natural Jojoba Oil for Skin Face and Hair Deeply Moisturizing Anti-Aging Jojoba Oil for Men and Women**Handcraft Blends**$29.47**10,420 rev4y ago](https://www.amazon.sg/dp/B0B4T2C6MK) [**Gya Labs USDA Organic Jojoba Oil - 100ml - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$14.70**7,871 rev7y ago](https://www.amazon.sg/dp/B07KXPQJXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure USDA Organic Jojoba Oil 8 Fl Oz - Pure and Natural Cold Pressed & Hexane Free Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp**Majestic Pure**$9.99**4.5★**▲ 356%**](https://www.amazon.sg/dp/B0C2Z8QT9V) [**Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier**Cliganic**$17.63**4.7★**▲ 193%**](https://www.amazon.sg/dp/B07YYFMPYW) [**Cliganic Organic Jojoba Oil 16oz with Pump 100% Pure | Bulk Moisturizing Oil for Face Hair Skin & Nails | Natural Cold Pressed**Cliganic**$37.86**4.7★**▲ 47%**](https://www.amazon.sg/dp/B073WVKRBN) [**Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free**Handcraft Blends**$17.25**4.7★**▲ 42%**](https://www.amazon.sg/dp/B0B4T6YLRN) [**UrbanBotanics Cold Pressed Jojoba Oil for Skin & Hair - Virgin & Unrefined - 200ml (Pack of 1)**UrbanBotanics**$21.06**4.4★**▲ 31%**](https://www.amazon.sg/dp/B07Y2BT66G)
**~~View all trending →~~**
## **What buyers say about jojoba oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Oily Skin**50%
*“feels just like natural skin oils”*
**Smell**50%
*“genuine product, light yellow orange with the expected aroma”*
## **Common questions**
- **Is jojoba oil profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the jojoba oil niche?**
- 6 brands and 18 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the jojoba oil niche?**
- Listings span $9.99–$37.86; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 28,402 reviews — the moat a new listing must climb.
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