---
title: "Products — hand soap - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hand-soap/products"
last_updated: "2026-08-06T14:36:40.174Z"
locale: en
meta:
  description: "Niche score 43/100 · $11K/yr market · 71K searches/yr · $8.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $11K/yr market · 71K searches/yr · $8.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — hand soap - Flapen"
---

# **hand soap**

**Skip it**

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 18Conversion 23Competition 87Returns 100Price range 79Avg price 23Brand share 51Review moat 45Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$1.91–$68.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,979.89**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.28**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$11K**

$11K/yr · 71K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Products