---
title: "Hand Soap — $11K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hand-soap"
last_updated: "2026-08-07T21:14:44.413Z"
locale: en
meta:
description: "Niche score 43/100 · $11K/yr market · 71K searches/yr · $8.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $11K/yr market · 71K searches/yr · $8.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hand Soap — $11K/yr Amazon SG Niche (2026) - Flapen"
---
# **hand soap**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 18Conversion 23Competition 87Returns 100Price range 79Avg price 23Brand share 51Review moat 45Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$1.91–$68.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,979.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$11K**
$11K/yr · 71K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, hand soap is a $11K/yr Amazon Singapore market (71K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$124K–$166K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **33%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **34 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**21%**
- Dettol34% - Kirei Kirei14% - Mrs. MEYER'S11% - Method9% - Cloversoft6% - Bare by Cloversoft4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -14.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/hand-soap/trend)
## **Top hand soap search terms**
- **hand soap**21K/yr-25.6%7.4% conv. - **hand wash**16K/yr-0.3%6.6% conv. - **soap**11K/yr+28.2%1.5% conv. - **handwash**11K/yr-32.0%8.5% conv. - **hand soap refill**8K/yr-22.5%6.9% conv. - **handwash refill**4K/yr-25.6%8.0% conv. [**All search terms **](https://flapen.com/research/sg/beauty/hand-soap/search-terms)
## **Top hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2184%$4366%$6548%$8721101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dettol Handwash Liquid Refill Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 2x225g**Dettol**$3.87**4.9★10 rev](https://www.amazon.sg/dp/B072564W64) [2**Cloversoft 99.99% Antibacterial Hand Wash 500ml**Cloversoft**$4.11**4.9★12 rev](https://www.amazon.sg/dp/B08B1QFKHF) [3**Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g**Dettol**$8.46**4.8★7 rev](https://www.amazon.sg/dp/B0BRJ6SMC4) [4**Kirei Kirei Anti-bacterial Foaming Hand Soap Refill Moisturizing Peach 200ml**Kirei Kirei**$1.93**4.7★123 rev](https://www.amazon.sg/dp/B074K6HP2B) [5**Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g**Dettol**$7.76**5.0★9 rev](https://www.amazon.sg/dp/B0BRJ7J7RH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cloversoft 99.99% Antibac Plant-Based Foaming Hand Wash Pink Grapefruit Rosemary Juniper Berry Refill Pack 500ml**Bare by Cloversoft**$3.16**0 rev2y ago](https://www.amazon.sg/dp/B0CS5Y8VJJ) [**Mrs. MEYERS Liquid Hand Soap Lemon Verbena 370ml**Mrs. MEYER'S**$9.61**14 rev2y ago](https://www.amazon.sg/dp/B081S2QYQQ) [**Dettol Hand Wash Liquid Sensitive Lavender & White Musk Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g**Dettol**$8.46**7 rev3y ago](https://www.amazon.sg/dp/B0BRJ6SMC4) [**Dettol Hand Wash Liquid Original Pine Fragrance Kills 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g**Dettol**$7.76**9 rev3y ago](https://www.amazon.sg/dp/B0BRJ7J7RH) [**Dettol Hand Wash Liquid Skincare Sakura Blossom Fragrance Protects From 99.9% Germs Dermatologically Tested Antibacterial Handwash With Plant Derived Cleansers 3x250g**Dettol**$8.06**4 rev3y ago](https://www.amazon.sg/dp/B0BRJ81DJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kirei Kirei Medicated Foaming Hand Soap 4 L Fruit Mix Scent Refill Commercial Use Large Quantity**キレイキレイ**$35.75**4.5★**▲ 245%**](https://www.amazon.sg/dp/B01CFHQG6C) [**Jean & Len Rosemary & Ginger Hand Soap Cleans Stressed Hands for Daily Use Liquid Soap in Refillable Pump Dispenser No Parabens & Silicones 250 ml**Jean & Len**$9.05**4.6★**▲ 203%**](https://www.amazon.sg/dp/B078VBX61T) [**Mrs. Meyers Liquid Hand Soap Refill Lemon Verbena 33 Fluid Ounce**Mrs. MEYER'S**$17.74**4.7★**▲ 135%**](https://www.amazon.sg/dp/B00F1U0YB4) [**Mrs. Meyers Clean Day Liquid Hand Soap Refill RainWater Scent 33 Ounce Bottle**Mrs. MEYER'S**$17.50**4.8★**▲ 122%**](https://www.amazon.sg/dp/B07MFMWFYL) [**Method Aluminum Gel Hand Wash Vetiver Amber 354ml**Method**$14.94**4.4★**▲ 117%**](https://www.amazon.sg/dp/B09QXM15F6)
**~~View all trending →~~**
## **What buyers say about hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Good product”*
**Smell**25%
*“Great smell without being overpowering”*
**Cleansing**17%
*“the foam rinses clean without dryness”*
**Lather**8%
*“lather well with minimal amount”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“Misleading and unacceptable listing”*
**Smell**25%
*“Soap smell not that great either”*
**Value For Money**6%
*“Expensive though”*
### **Top return reasons **
**Advertised Vs Actual Product**63%
**Smell**13%
**Size-Overall**13%
**Value For Money**13%
## **Common questions**
- **Is hand soap profitable to sell on Amazon Singapore?**
- The niche generates $11K/yr across 64 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hand soap niche?**
- 18 brands and 18 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in hand soap?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the hand soap niche?**
- Listings span $1.91–$68.98; the average listing price is $8.28 (sweet spot $15–$100). The average incumbent carries 1,980 reviews — the moat a new listing must climb.
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