---
title: "Hand Cream — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hand-cream"
last_updated: "2026-08-08T07:53:41.375Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 9K searches/yr · $18.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 9K searches/yr · $18.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hand Cream — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **hand cream**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 45Conversion 0Competition 10Returns 100Price range 72Avg price 84Brand share 0Review moat 22Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.99–$43.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,768.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, hand cream is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand cream market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$9K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **17%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- L'OCCITANE35% - Gold Bond22% - Vaseline17% - Chloe14% - コエンリッチ12%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +16.3% search growth over the last 90 days.
600400Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/hand-cream/trend)
## **Top hand cream search terms**
- **hand cream**8K/yr+14.2%0.4% conv. - **hand lotion**777/yr+19.3%0.0% conv. - **handcream**282/yr+108.0%1.9% conv. [**All search terms **](https://flapen.com/research/sg/beauty/hand-cream/search-terms)
## **Top hand cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Bond Ultimate Healing Hand Cream 3 oz. Lasts Through Handwashing**Gold Bond**$9.06**4.7★37,198 rev](https://www.amazon.sg/dp/B00A8S6HM4) [2**LOCCITANE Hand Cream Classics 3-Piece Set: Moisturizing Hand Creams Shea Almond Lavender Iconic Scents Vegan All Skin Types Made in France**L'OCCITANE**$43.10**4.6★701 rev](https://www.amazon.sg/dp/B09MY1BRRN) [3**Vaseline Healthy Hands and Nails Hand Cream 85ml**Vaseline**$3.99**5.0★3 rev](https://www.amazon.sg/dp/B00B9BPE9Q) [4**LOccitane Shea Butter Hand Cream (30 Ml)**L'OCCITANE**$14.52**4.6★20,234 rev](https://www.amazon.sg/dp/B002U0KUTE) [5**Chloe (New) Hand Cream 2.5 oz for Women**Chloe**$26.03**4.4★214 rev](https://www.amazon.sg/dp/B01MQFOENK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Koenrich (Quasi Drug) KOSE Coenrich The Premium Medicinal Wrinkle White Wrinkle Improvement Stain Countermeasure Hand Cream 2.1 oz (60 g) Bonus Included**コエンリッチ**$13.81**259 rev3y ago](https://www.amazon.sg/dp/B0B7W8NFMW) [**LOCCITANE Hand Cream Classics 3-Piece Set: Moisturizing Hand Creams Shea Almond Lavender Iconic Scents Vegan All Skin Types Made in France**L'OCCITANE**$43.10**701 rev4y ago](https://www.amazon.sg/dp/B09MY1BRRN) [**Vaseline Healthy Hands and Nails Hand Cream 85ml**Vaseline**$3.99**3 rev7y ago](https://www.amazon.sg/dp/B00B9BPE9Q) [**Chloe (New) Hand Cream 2.5 oz for Women**Chloe**$26.03**214 rev9y ago](https://www.amazon.sg/dp/B01MQFOENK) [**Gold Bond Ultimate Healing Hand Cream 3 oz. Lasts Through Handwashing**Gold Bond**$9.06**37,198 rev13y ago](https://www.amazon.sg/dp/B00A8S6HM4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chloe (New) Hand Cream 2.5 oz for Women**Chloe**$26.03**4.4★**▲ 166%**](https://www.amazon.sg/dp/B01MQFOENK) [**Koenrich (Quasi Drug) KOSE Coenrich The Premium Medicinal Wrinkle White Wrinkle Improvement Stain Countermeasure Hand Cream 2.1 oz (60 g) Bonus Included**コエンリッチ**$13.81**4.2★**▲ 134%**](https://www.amazon.sg/dp/B0B7W8NFMW) [**LOCCITANE Hand Cream Classics 3-Piece Set: Moisturizing Hand Creams Shea Almond Lavender Iconic Scents Vegan All Skin Types Made in France**L'OCCITANE**$43.10**4.6★**▲ 119%**](https://www.amazon.sg/dp/B09MY1BRRN) [**Vaseline Healthy Hands and Nails Hand Cream 85ml**Vaseline**$3.99**5.0★**▼ 25%**](https://www.amazon.sg/dp/B00B9BPE9Q) [**Gold Bond Ultimate Healing Hand Cream 3 oz. Lasts Through Handwashing**Gold Bond**$9.06**4.7★**▼ 26%**](https://www.amazon.sg/dp/B00A8S6HM4)
**~~View all trending →~~**
## **What buyers say about hand cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**50%
*“but when ever I use this cream its gives bit of softness”*
**Smell**50%
*“The smell is good”*
### **Top return reasons **
**Texture/Consistency-Overall**33%
**Smell**33%
**Dilute/Watery**33%
## **Common questions**
- **Is hand cream profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 6 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the hand cream niche?**
- 5 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the hand cream niche?**
- Listings span $3.99–$43.10; the average listing price is $18.42 (sweet spot $15–$100). The average incumbent carries 9,768 reviews — the moat a new listing must climb.
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