---
title: "Hair Straightener — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hair-straightener"
last_updated: "2026-08-08T13:07:51.181Z"
locale: en
meta:
description: "Niche score 30/100 · $5K/yr market · 13K searches/yr · $98.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $5K/yr market · 13K searches/yr · $98.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Straightener — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **hair straightener**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 32Conversion 5Competition 37Returns 70Price range 16Avg price 76Brand share 0Review moat 19Quality gap 62
**Avg price**
**Great****$98.30**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,612.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$30.87–$467.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, hair straightener is a $5K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair straightener market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$25K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **29%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Philips49% - REMINGTON36% - Straxelle6% - ADOBIRD4% - akiracosme2% - ghd2%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +5.8% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/hair-straightener/trend)
## **Top hair straightener search terms**
- **hair straightener**10K/yr+10.1%0.8% conv. - **remington hair straightener**1K/yr+0.4%1.5% conv. - **hair iron**1K/yr-24.7%1.3% conv. - **flat iron**825/yr+13.6%0.6% conv. [**All search terms **](https://flapen.com/research/sg/beauty/hair-straightener/search-terms)
## **Top hair straightener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48820%$97530%$1K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips HP8401/00 Thermoprotect Straightener Black**Philips**$30.87**4.6★9 rev](https://www.amazon.sg/dp/B09NRJ3F1S) [2**Remington S8540 Keratin Protect Straightener**REMINGTON**$105.42**4.6★21,761 rev](https://www.amazon.sg/dp/B073ZG6J9N) [3**Philips BHS530/00 Straightener 5000 series Light Pink Metallic**Philips**$80.98**4.5★867 rev](https://www.amazon.sg/dp/B09NYD73N4) [4**Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)**Straxelle**$49.72**5.0★2 rev](https://www.amazon.sg/dp/B0FXF1TVW6) [5**Remington - Ceramic Hair Straightener - Shine Therapy**REMINGTON**$96.34**4.7★3,862 rev](https://www.amazon.sg/dp/B07Q5HGXBV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)**Straxelle**$49.72**2 rev10mo ago](https://www.amazon.sg/dp/B0FXF1TVW6) [**AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush**akiracosme**$40.20**2 rev1y ago](https://www.amazon.sg/dp/B0DSD2NFJH) [**Cordless Hair Straighteners Titanium Portable Flat Iron Wireless Hair Straightener 2 in 1 for Straightening and Curling Travel Straightener Dual Voltage 5000 mAh Battery Heats Up in Seconds**ADOBIRD**$58.37**704 rev2y ago](https://www.amazon.sg/dp/B0D6W76X5S) [![Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308](https://m.media-amazon.com/images/I/41k--5FZRsL.jpg)**Remington Hair Straightener \[Care Shine & Softness\] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308**REMINGTON**$74.35**270 rev2y ago](https://www.amazon.sg/dp/B08QT2MNWV) [**Philips HP8401/00 Thermoprotect Straightener Black**Philips**$30.87**9 rev4y ago](https://www.amazon.sg/dp/B09NRJ3F1S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Remington Hair Straightener [Care Shine & Softness] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308](https://m.media-amazon.com/images/I/41k--5FZRsL.jpg)**Remington Hair Straightener \[Care Shine & Softness\] Radiance Shine (Ceramic Even Heat Ultra Fast Ready in 15 Seconds Variable Temperature 150-230C Rotating Cord) Straightening Iron S6308**REMINGTON**$74.35**4.5★**▲ 328%**](https://www.amazon.sg/dp/B08QT2MNWV) [**AkiraCosme Wireless Volumizing Hair Straightener Comb 5000mAh USB Portable Hair Straightener Brush**akiracosme**$40.20**2.0★**▲ 233%**](https://www.amazon.sg/dp/B0DSD2NFJH) [**PHILIPS HEATED STRAIGHTENING BRUSH BHH880/00**Philips**$62.05**4.3★**▲ 72%**](https://www.amazon.sg/dp/B07FSBH6XY) [**Straxelle Mini Cordless Hair Straighteners 2 in 1 Portable Flat Iron and Curler Adjustable Temp 175-215 Straightener with LED Display 5000mAh Travel Straightener for Women Men (White)**Straxelle**$49.72**5.0★**▲ 49%**](https://www.amazon.sg/dp/B0FXF1TVW6) [**Philips BHS530/00 Straightener 5000 series Light Pink Metallic**Philips**$80.98**4.5★**▲ 48%**](https://www.amazon.sg/dp/B09NYD73N4)
**~~View all trending →~~**
## **What buyers say about hair straightener**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Functionality-Overall**67%
*“Its not even working”*
**Charging**33%
*“The product is not charging”*
### **Top return reasons **
**Heating**25%
**Defective Material/Parts**25%
**Functionality-Overall**19%
**Charging**6%
**Product Condition**6%
**Flatness**6%
**Hair Related**6%
**Unsustainable Design**6%
## **Common questions**
- **Is hair straightener profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the hair straightener niche?**
- 6 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hair straightener?**
- Top complaints mined from reviews: Functionality-Overall, Charging. The return rate is 2.2%.
- **What does it cost to enter the hair straightener niche?**
- Listings span $30.87–$467.91; the average listing price is $98.30 (sweet spot $15–$100). The average incumbent carries 14,612 reviews — the moat a new listing must climb.
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