---
title: "Hair Mask — $814/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hair-mask"
last_updated: "2026-08-06T01:27:11.175Z"
locale: en
meta:
description: "Niche score 37/100 · $814/yr market · 9K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $814/yr market · 9K searches/yr · $16.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Mask — $814/yr Amazon SG Niche (2026) - Flapen"
---
# **hair mask**
**Skip it**
A small market ($814/yr) — this niche doesn't clear our bar today.
Market size 0Growth 41Conversion 7Competition 21Returns 98Price range 74Avg price 80Brand share 51Review moat 30Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.98**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.06–$28.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,485.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$814**
$814/yr · 9K searches
According to Flapen's Amazon Singapore niche tracking, hair mask is a $814/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair mask market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **20%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**18%**
- Tsubaki29% - Fino15% - Shea Moisture11% - Herbal Essences11% - L'Oréal Professionnel Paris9% - Herbishh8% - Open — no brand owns it (3 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +12.9% search growth over the last 90 days.
450350Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/hair-mask/trend)
## **Top hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4110%$8115%$12220%$1631101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TSUBAKI Premium Repair Mask 180g**Tsubaki**$14.90**4.5★3,460 rev](https://www.amazon.sg/dp/B074JC9M3H) [2**Fino Premium Touch Hair Mask 230G**Fino**$10.35**4.3★2,803 rev](https://www.amazon.sg/dp/B000FQNPD8) [3**SheaMoisture Manuka Honey & Marfura Oil Hydration Intensive Masque Hair Treatment 12 Fl Oz**Shea Moisture**$13.53**4.6★20,547 rev](https://www.amazon.sg/dp/B07NSZHMWD) [4**HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml**Herbal Essences**$12.22**5.0★2 rev](https://www.amazon.sg/dp/B0F1XZSHGW) [5**Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz**Tsubaki**$28.71**4.5★437 rev](https://www.amazon.sg/dp/B09TVYSZ6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pantene Miracle Intensive Serum Mask Bond Repair 300ml**Pantene**$10.34**0 rev10mo ago](https://www.amazon.sg/dp/B0FS1RL292) [**HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml**Herbal Essences**$12.22**2 rev1y ago](https://www.amazon.sg/dp/B0F1XZSHGW) [**Aussie Miracle Moisture Vegan Deep Treatment Hair Mask 225ml**Aussie**$10.06**21 rev3y ago](https://www.amazon.sg/dp/B0BKLJJJKB) [**Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz**Tsubaki**$28.71**437 rev4y ago](https://www.amazon.sg/dp/B09TVYSZ6D) [**Herbishh Argan Hair Mask-Deep Conditioning & Hydration For Healthier Looking Hair for very Dry Weak Stressed Out Hair No Sulphates No Parabens (250 ML)**Herbishh**$18.00**2,376 rev4y ago](https://www.amazon.sg/dp/B09XW9J28C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amika soulfood nourishing mask**Amika**$25.71**4.7★**▲ 330%**](https://www.amazon.sg/dp/B09RLLKK4T) [**HERBAL ESSENCES Bio-Renew Deep Treatment Hydrate Hair Mask Aloe & Coconut Milk 300ml**Herbal Essences**$12.22**5.0★**▲ 64%**](https://www.amazon.sg/dp/B0F1XZSHGW) [**LOréal Professionnel Série Expert Absolut Repair Gold Quinoa + Protein Masque 250 ml**L'Oréal Professionnel Paris**$25.99**4.6★**▲ 24%**](https://www.amazon.sg/dp/B099XMVSB1) [**Tsubaki Premium Repair Mask Hair Pack 180 g x 3 Pieces + Bonus Hair Treatment For Damaged Hair Salon Wash Ion Repair Damage Gloss Dry Moisture Frizz**Tsubaki**$28.71**4.5★**▲ 14%**](https://www.amazon.sg/dp/B09TVYSZ6D) [**Pantene Miracle Intensive Serum Mask Bond Repair 300ml**Pantene**$10.34**0.0★**— 7%**](https://www.amazon.sg/dp/B0FS1RL292)
**~~View all trending →~~**
## **Common questions**
- **Is hair mask profitable to sell on Amazon Singapore?**
- The niche generates $814/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hair mask niche?**
- 9 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.
- **What does it cost to enter the hair mask niche?**
- Listings span $10.06–$28.71; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 3,486 reviews — the moat a new listing must climb.
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