---
title: "Hair Dye — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/hair-dye"
last_updated: "2026-08-06T02:02:05.322Z"
locale: en
meta:
description: "Niche score 34/100 · $1K/yr market · 12K searches/yr · $16.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $1K/yr market · 12K searches/yr · $16.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Dye — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **hair dye**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 30Conversion 9Competition 22Returns 100Price range 63Avg price 79Brand share 14Review moat 40Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.99–$21.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,471.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, hair dye is a $1K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair dye market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$8K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **11%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**11**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris34% - Liese30% - ARCTIC FOX13% - L'ORÉAL10% - Cielo7% - Vegetal6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +3.8% search growth over the last 90 days.
450350Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/hair-dye/trend)
## **Top hair dye search terms**
- **hair dye**6K/yr+20.0%0.4% conv. - **hair color**3K/yr+8.0%0.6% conv. - **hair colour**2K/yr-34.9%1.1% conv. - **loreal hair colour**242/yr-76.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/beauty/hair-dye/search-terms)
## **Top hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13920%$27830%$41740%$5561101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liese Blaune One-Touch Color Dark Brown**Liese**$13.11**5.0★3 rev](https://www.amazon.sg/dp/B072PS6N7C) [2**LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count**L'Oreal Paris**$21.83**4.5★9,805 rev](https://www.amazon.sg/dp/B084W2WS8V) [3**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz**ARCTIC FOX**$21.88**4.6★5,726 rev](https://www.amazon.sg/dp/B09HW2GN1C) [4**LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S**L'ORÉAL**$20.11**5.0★1 rev](https://www.amazon.sg/dp/B09G2G79TD) [5**LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash**L'Oreal Paris**$16.11**5.0★2 rev](https://www.amazon.sg/dp/B09VLJTMQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g**Cielo**$14.55**804 rev3y ago](https://www.amazon.sg/dp/B0BB2Q88YN) [**LOréal Paris Excellence Ash Supreme/Excellence Fashion Hair Colour (Hair Dye/Hair Care) 6.11 Smoky Ash**L'Oreal Paris**$16.11**2 rev4y ago](https://www.amazon.sg/dp/B09VLJTMQY) [**LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit**L'Oreal Paris**$16.79**4,957 rev4y ago](https://www.amazon.sg/dp/B09CBBDHNB) [**LOreal Paris Créme Hair Colour #5 Natural Light Brown (100% Grey Coverage For Rich Radiant Colour) 1S**L'ORÉAL**$20.11**1 rev4y ago](https://www.amazon.sg/dp/B09G2G79TD) [**LOreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit Permanent Hair Color with Quick Precision Applicator 100 percent Gray Coverage 4 Dark Brown 2 count**L'Oreal Paris**$21.83**9,805 rev6y ago](https://www.amazon.sg/dp/B084W2WS8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz**ARCTIC FOX**$21.88**4.6★**▲ 214%**](https://www.amazon.sg/dp/B09HW2GN1C) [**Vegetal Safe Hair Color - Dark Brown 50gm |Certified Organic Allergy Free Hair Dye | Bio Natural Hair Color with No Ammonia Formula for Men & Women**Vegetal**$10.99**3.1★**▲ 154%**](https://www.amazon.sg/dp/B01HGGFHLC) [**LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit**L'Oreal Paris**$16.79**3.9★**▲ 117%**](https://www.amazon.sg/dp/B09CBBDHNB) [**Hoyu Cielo Colour Treatment Full Coverage Grey Hair Dye Treatment Dark Brown 230 g**Cielo**$14.55**4.0★**▲ 78%**](https://www.amazon.sg/dp/B0BB2Q88YN) [**Liese Blaune One-Touch Color Med Brown**Liese**$12.58**5.0★**— 9%**](https://www.amazon.sg/dp/B072PS6N7B)
**~~View all trending →~~**
## **Common questions**
- **Is hair dye profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 9 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the hair dye niche?**
- 6 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- **What does it cost to enter the hair dye niche?**
- Listings span $10.99–$21.88; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.
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