---
title: "Trend — gillette - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/gillette/trend"
last_updated: "2026-08-08T11:00:31.293Z"
locale: en
meta:
  description: "Niche score 47/100 · $6K/yr market · 27K searches/yr · $27.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $6K/yr market · 27K searches/yr · $27.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — gillette - Flapen"
---

# **gillette**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 77Conversion 11Competition 70Returns 99Price range 79Avg price 95Brand share 0Review moat 57Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.87–$61.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+64.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,203.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$6K**

$6K/yr · 27K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend