---
title: "Gillette — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/gillette"
last_updated: "2026-08-07T11:23:59.367Z"
locale: en
meta:
description: "Niche score 47/100 · $6K/yr market · 27K searches/yr · $27.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $6K/yr market · 27K searches/yr · $27.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gillette — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **gillette**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 77Conversion 11Competition 70Returns 99Price range 79Avg price 95Brand share 0Review moat 57Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.87–$61.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+64.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,203.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 27K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, gillette is a $6K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gillette market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **13%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **47 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**0%**
- Gillette95% - Gillette Venus2% - King C. Gillette1% - BIC1% - MERKUR1%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +64.1% search growth over the last 90 days.
2K1KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/beauty/gillette/trend)
## **Top gillette search terms**
- **gillette**13K/yr+124.4%2.9% conv. - **razor**6K/yr+20.5%2.6% conv. - **gillette labs**4K/yr+53.2%4.0% conv. - **gillette fusion 5**4K/yr-0.5%6.5% conv. [**All search terms **](https://flapen.com/research/sg/beauty/gillette/search-terms)
## **Top gillette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2498%$49812%$74716%$996101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Fusion Manual Razor Blades 8 Count**Gillette**$31.70**4.8★359 rev](https://www.amazon.sg/dp/B093QCWWD4) [2**Gillette Fusion Razor with 16 Blade Refills For Men Close Shave**Gillette**$48.49**4.3★1,264 rev](https://www.amazon.sg/dp/B098WCDXBG) [3**Gillette Labs refills for Exfoliating Razor and Heated Razor 8 count (80690639) 1 Pack 0.04 kilograms**Gillette**$40.98**4.7★315 rev](https://www.amazon.sg/dp/B09W9Q31D7) [4**Gillette Labs with Exfoliating Bar Razor 1 Handle 2 Blade Refills Stand**Gillette**$21.73**4.7★315 rev](https://www.amazon.sg/dp/B09W9PLLZ9) [5**Gillette Fusion ProShield Razor Blades 8 Count**Gillette**$27.79**4.7★76 rev](https://www.amazon.sg/dp/B093QDK5QH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette ProGlide Power FlexBall Handle + 2 Blade Refills Mens Shave Care**Gillette**$8.09**0 rev5mo ago](https://www.amazon.sg/dp/B0GMZBCWZ7) [**GilletteLabs With Exfoliating Bar Shaving Razor For Men 1 Handle 3 Blade Refills Includes Travel Case for Convenient Storage On The Go**Gillette**$29.43**848 rev1y ago](https://www.amazon.sg/dp/B0DQXYK2WR) [**King C. Gillette Mens Safety Razor + 5 Razor Blades Safety Razor with Durable Blades Gift Men**King C. Gillette**$20.49**3,203 rev1y ago](https://www.amazon.sg/dp/B089R47TX6) [**Gillette Shaving Main Body Replacement Blade 3 Piece Stand Razor Razor Mens Deep Shaving Lab**Gillette**$22.85**279 rev1y ago](https://www.amazon.sg/dp/B0D8HMVS1N) [**Gillette Lab Shaving Razor with Exfoliating Bar Male Replacement Blades Pack of 12**Gillette**$53.79**110 rev1y ago](https://www.amazon.sg/dp/B0DBLJJ8FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette ProGlide Power FlexBall Handle + 2 Blade Refills Mens Shave Care**Gillette**$8.09**0.0★**▲ 353%**](https://www.amazon.sg/dp/B0GMZBCWZ7) [**GilletteLabs Razor Blade Refills 6 count**Gillette**$24.95**4.7★**▲ 221%**](https://www.amazon.sg/dp/B09GCTY13C) [**Gillette Fusion ProShield Razor Blades 8 Count**Gillette**$27.79**4.7★**▲ 208%**](https://www.amazon.sg/dp/B093QDK5QH) [**Gillette Mach3+ Replacement Cartridges 8 count**Gillette**$21.84**4.7★**▲ 93%**](https://www.amazon.sg/dp/B08BX8QXLQ) [**Gillette Lab Shaving Razor with Exfoliating Bar Male Replacement Blades Pack of 12**Gillette**$53.79**4.4★**▲ 48%**](https://www.amazon.sg/dp/B0DBLJJ8FW)
**~~View all trending →~~**
## **What buyers say about gillette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“A good brand”*
**Efficiency**50%
*“Yup works”*
### **Top return reasons **
**Compatibility-Overall**67%
**Leak-Proof**33%
## **Common questions**
- **Is gillette profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the gillette niche?**
- 5 brands and 16 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the gillette niche?**
- Listings span $3.87–$61.16; the average listing price is $27.64 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.
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