---
title: "Feminine Wash — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/feminine-wash"
last_updated: "2026-08-08T11:49:10.506Z"
locale: en
meta:
description: "Niche score 37/100 · $4K/yr market · 6K searches/yr · $14.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $4K/yr market · 6K searches/yr · $14.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feminine Wash — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **feminine wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 31Conversion 51Competition 49Returns 100Price range 62Avg price 74Brand share 0Review moat 22Quality gap 16
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.90**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.37–$32.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,735.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$4K**
$4K/yr · 6K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, feminine wash is a $4K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feminine wash market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$11K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Vagisil83% - Summer's Eve7% - Good Virtues Co.6% - Lactacyd5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +5.0% search growth over the last 90 days.
300200Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/beauty/feminine-wash/trend)
## **Top feminine wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17710%$35415%$53120%$7081101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vagisil pH Balanced Daily Intimate Feminine Wash for Women Gynecologist Tested Hypoallergenic 12 Ounce- Pack of 3 (Packaging May Vary)**Vagisil**$24.28**4.8★11,926 rev](https://www.amazon.sg/dp/B085WGLCWT) [2**Vagisil pH Balance Daily Intimate Wash 240ml**Vagisil**$13.05**4.7★1,548 rev](https://www.amazon.sg/dp/B00BMU57NM) [3**Vagisil Sensitive Feminine Wash 240ml**Vagisil**$12.68**4.6★1,549 rev](https://www.amazon.sg/dp/B00BMU5750) [4**Vagisil Scentsitive Scents Daily Intimate Wash Peach Blossom 354ml**Vagisil**$14.90**4.7★9,066 rev](https://www.amazon.sg/dp/B07BP9THZJ) [5**Good Virtues Co. Sensible and Serene Lightening Feminine Hygiene Wash**Good Virtues Co.**$4.37**5.0★1 rev](https://www.amazon.sg/dp/B09D7NNL7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Vagisil [Bundle] Ultra Fresh Intimate Wash 240ml x 3](https://m.media-amazon.com/images/I/41rXjxlpueL.jpg)**Vagisil \[Bundle\] Ultra Fresh Intimate Wash 240ml x 3**Vagisil**$32.33**1 rev2y ago](https://www.amazon.sg/dp/B0D2R5FGRF) [**Good Virtues Co. Sensible and Serene Lightening Feminine Hygiene Wash**Good Virtues Co.**$4.37**1 rev4y ago](https://www.amazon.sg/dp/B09D7NNL7Q) [**Vagisil pH Balanced Daily Intimate Feminine Wash for Women Gynecologist Tested Hypoallergenic 12 Ounce- Pack of 3 (Packaging May Vary)**Vagisil**$24.28**11,926 rev6y ago](https://www.amazon.sg/dp/B085WGLCWT) [**Lactacyd Feminine Wash Odor Fresh - 24 Hours Protection from Odor 250ml Twin Pack**Lactacyd**$23.34**1 rev6y ago](https://www.amazon.sg/dp/B07YDLGDTZ) [**Summers Eve Cleansing Wash Fragrance Free 15 oz**Summer's Eve**$8.03**20,169 rev7y ago](https://www.amazon.sg/dp/B07P57277K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vagisil Odor Block Daily Intimate Feminine Wash for Women Gynecologist Tested 12 Ounce (Packaging May Vary)**Vagisil**$12.41**4.7★**▲ 79%**](https://www.amazon.sg/dp/B00GS6ORQI) [**Summers Eve Cleansing Wash Fragrance Free 15 oz**Summer's Eve**$8.03**4.7★**▲ 75%**](https://www.amazon.sg/dp/B07P57277K) [**Summers Eve Cleansing Wash | Delicate Blossom | 15 Ounce | Pack of 1 | pH-Balanced Dermatologist & Gynecologist Tested**Summer's Eve**$9.48**4.8★**▲ 75%**](https://www.amazon.sg/dp/B003GC64MW) [**Good Virtues Co. Sensible and Serene Lightening Feminine Hygiene Wash**Good Virtues Co.**$4.37**5.0★**▲ 61%**](https://www.amazon.sg/dp/B09D7NNL7Q) [**Lactacyd Feminine Wash Odor Fresh - 24 Hours Protection from Odor 250ml Twin Pack**Lactacyd**$23.34**5.0★**▲ 49%**](https://www.amazon.sg/dp/B07YDLGDTZ)
**~~View all trending →~~**
## **Common questions**
- **Is feminine wash profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 15 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the feminine wash niche?**
- 4 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **When does demand for feminine wash peak?**
- Demand peaks in Jun–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the feminine wash niche?**
- Listings span $4.37–$32.33; the average listing price is $14.90 (sweet spot $15–$100). The average incumbent carries 8,735 reviews — the moat a new listing must climb.
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