--- title: "Face Wipes — $5K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/beauty/face-wipes" last_updated: "2026-08-08T06:03:32.302Z" locale: en meta: description: "Niche score 39/100 · $5K/yr market · 2K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 39/100 · $5K/yr market · 2K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Face Wipes — $5K/yr Amazon SG Niche (2026) - Flapen" --- # **face wipes** **Skip it** A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today. Market size 1Growth 20Conversion 100Competition 0Returns 100Price range 0Avg price 29Brand share 0Review moat 98Quality gap 97 **Conversion** **Incredible****23.5%** search→purchase rate — share of searches ending in a sale **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Incredible****42** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Incredible****3.8★** avg incumbent rating — lower means beatable quality **Avg price** **Okay****$9.44** avg listing price — sweet spot $15–$100 **Growth** **Bad****-9.2%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$5K** $5K/yr · 2K searches **Competition** **Bad****100%** top-5 click share — a locked-up shelf **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$9.44–$9.44** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sg&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, face wipes is a $5K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **face wipes market data**
**Units sold / yr**
**100–250**
avg 0–100/product
**Revenue / yr**
**$944–$2K**
units × avg price
**Conversion rate**
**23.5%**
**Avg BSR**
**#165**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**100%**
**Out of stock**
**20.7%**
**Avg brand age**
**84 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **1 **▼falling **Sellers** **3** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **100%** Top 20: 100% **Open market** **0%** - NIVEA100% ## **Demand** Weekly Amazon search volume, last 45 weeks — -9.2% search growth over the last 90 days. 10060Spike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Dec '25Feb '26Apr '26 [**Open Trend **](https://flapen.com/research/sg/beauty/face-wipes/trend) ## **Top face wipes search terms** - **face wipes**833/yr+10.6%0.5% conv. - **makeup remover wipes**729/yr+2.3%1.1% conv. - **facial wipes**514/yr-41.1%1.8% conv. [**All search terms **](https://flapen.com/research/sg/beauty/face-wipes/search-terms) ## **Top face wipes products on Amazon** The 1 tracked product in this niche. ### **Top sellers** by 90-day click share [1![Nivea Visage Refreshing Facial Cleansing Wipes 25S](https://m.media-amazon.com/images/I/21ObXzjrzJL.jpg)**Nivea Visage Refreshing Facial Cleansing Wipes 25S**NIVEA**$9.44**3.8★42 rev](https://www.amazon.sg/dp/B014DDGQQ6) ### **Newest** by launch date [![Nivea Visage Refreshing Facial Cleansing Wipes 25S](https://m.media-amazon.com/images/I/21ObXzjrzJL.jpg)**Nivea Visage Refreshing Facial Cleansing Wipes 25S**NIVEA**$9.44**42 rev4y ago](https://www.amazon.sg/dp/B014DDGQQ6) ### **Trending** 90-day click momentum [![Nivea Visage Refreshing Facial Cleansing Wipes 25S](https://m.media-amazon.com/images/I/21ObXzjrzJL.jpg)**Nivea Visage Refreshing Facial Cleansing Wipes 25S**NIVEA**$9.44**3.8★**— 0%**](https://www.amazon.sg/dp/B014DDGQQ6) ## **Common questions**
**Is face wipes profitable to sell on Amazon Singapore?**
The niche generates $5K/yr across 1 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (39/100).
**How competitive is the face wipes niche?**
1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the face wipes niche?**
Listings span $9.44–$9.44; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.
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