---
title: "Search terms — face mask - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/face-mask/search-terms"
last_updated: "2026-08-08T07:54:40.763Z"
locale: en
meta:
  description: "Niche score 53/100 · $6K/yr market · 20K searches/yr · $11.86 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $6K/yr market · 20K searches/yr · $11.86 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — face mask - Flapen"
---

# **face mask**

**Worth a look**

Shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.

Market size 1Growth 50Conversion 32Competition 82Returns 99Price range 48Avg price 49Brand share 64Review moat 25Quality gap 73

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+20.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$11.86**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$0.69–$28.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,773.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$6K**

$6K/yr · 20K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms