---
title: "Face Mask — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/face-mask"
last_updated: "2026-08-08T06:52:47.973Z"
locale: en
meta:
description: "Niche score 53/100 · $6K/yr market · 20K searches/yr · $11.86 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $6K/yr market · 20K searches/yr · $11.86 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Mask — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **face mask**
**Worth a look**
Shows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.
Market size 1Growth 50Conversion 32Competition 82Returns 99Price range 48Avg price 49Brand share 64Review moat 25Quality gap 73
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.86**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$0.69–$28.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,773.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$6K**
$6K/yr · 20K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, face mask is a $6K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face mask market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$12K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **31%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 87%
**Open market**
**24%**
- Senka24% - Wes Care14% - BIODANCE10% - WATSONS9% - Beauty of Joseon9% - L'Oreal Paris9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/face-mask/trend)
## **Top face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1204%$2406%$3608%$4801101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SENKA PERFECT AQUA RICH MASK EXTRA MOIST 1P**Senka**$0.83**0.0★0 rev](https://www.amazon.sg/dp/B0CT2BWQQ9) [2**LOreal Paris Revitalift Crystal Micro Essence Treatment Mask (Face Mask Serum Mask)**L'Oreal Paris**$2.58**4.2★2,971 rev](https://www.amazon.sg/dp/B08FTNB8N2) [3**WATSONS SURGICAL 3PLY MASK ADL 50S**WATSONS**$8.19**3.0★2 rev](https://www.amazon.sg/dp/B0CST6JSPB) [4![[50Pcs] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe](https://m.media-amazon.com/images/I/41xBViNTzlL.jpg)**\[50Pcs\] Made in Singapore Wes Care 3Ply Premium Surgical Face Mask | UV Clean Soft & Comfortable Easy to Breathe**Wes Care**$9.48**3.9★84 rev](https://www.amazon.sg/dp/B08FZZY3GT) [5**Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml**Beauty of Joseon**$17.23**4.5★3,859 rev](https://www.amazon.sg/dp/B0D4517144)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea**BIODANCE**$25.32**1,388 rev7mo ago](https://www.amazon.sg/dp/B0FGJLJGFD) [**Collagen Face Mask Skincare For Women Hyaluronic Acid Moisturizing Firming Calming Hydrating Pore Treatment Anti-Aging of Different Ages and Skin Types Urban Beauty Secret (12 PCS)**MISSEDSEN**$16.04**34 rev1y ago](https://www.amazon.sg/dp/B0DCJTN8NC) [**Beauty of Joseon Ground Rice & Honey Glow Face Mask 150ml**Beauty of Joseon**$17.23**3,859 rev1y ago](https://www.amazon.sg/dp/B0D4517144) [**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skincare Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea**BIODANCE**$26.17**40,548 rev2y ago](https://www.amazon.sg/dp/B0B2RM68G2) [**BIODANCE Hydro Cera-nol Real Deep Mask Overnight Hydrogel Mask Hydrating Facial Mask For Sensitive Skin Redness Reducing & Quick Soothing Effect Korean Skincare Stocking Stuffers |1.19oz(34g)x4ea**BIODANCE**$22.30**3,079 rev2y ago](https://www.amazon.sg/dp/B0CWGSP1WY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Disposable Face Mask 100 PCS Black Masks 3 Ply Protection Face Masks**Borje**$28.31**4.5★**▲ 186%**](https://www.amazon.sg/dp/B08XNHCQCG) [**BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Mask Skin Firming & Radiance Boost Enhancing Recovery for All Skin Types Korean Skincare Stocking Stuffers | 1.19oz(34g) x 4ea**BIODANCE**$25.32**4.5★**▲ 185%**](https://www.amazon.sg/dp/B0FGJLJGFD) [**Pore Nadeshiko Squishime Mask Pack of 10 Face Mask Gokari Pores Mixed Skin Gentle Skin**毛穴抚子**$8.47**4.3★**▲ 159%**](https://www.amazon.sg/dp/B09Y8WMRKS) [**Senka Perfect Aqua Soothe Mask Soothing Repair 1P**Senka**$0.88**0.0★**▲ 148%**](https://www.amazon.sg/dp/B0CT2KGCDF) [**SENKA PERFECT AQUA RICH MASK LUMINOUS MOIST 1P**Senka**$0.72**0.0★**▲ 133%**](https://www.amazon.sg/dp/B0CT2838VY)
**~~View all trending →~~**
## **What buyers say about face mask**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Charging**33%
**Product Condition**33%
## **Common questions**
- **Is face mask profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the face mask niche?**
- 13 brands and 22 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 67% of demand.
- **When does demand for face mask peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the face mask niche?**
- Listings span $0.69–$28.31; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 4,774 reviews — the moat a new listing must climb.
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