---
title: "Face Cream — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/face-cream"
last_updated: "2026-08-08T10:17:49.910Z"
locale: en
meta:
description: "Niche score 25/100 · $0/yr market · 7K searches/yr · $18.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $0/yr market · 7K searches/yr · $18.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Face Cream — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **face cream**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 18Conversion 0Competition 0Returns 99Price range 84Avg price 83Brand share 0Review moat 2Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.31–$25.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****46,823.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, face cream is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face cream market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$9K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- CeraVe43% - L'Oreal Paris33% - Neutrogena24%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/beauty/face-cream/trend)
## **Top face cream search terms**
- **face cream**3K/yr-8.9%0.0% conv. - **face moisturizer**1K/yr+45.5%0.3% conv. - **moisturizer face**1K/yr-38.8%0.0% conv. - **face moisturiser**1K/yr-57.9%0.7% conv. - **moisturiser face**339/yr+85.7%0.8% conv. [**All search terms **](https://flapen.com/research/sg/beauty/face-cream/search-terms)
## **Top face cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$010K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary**CeraVe**$25.50**4.6★55,633 rev](https://www.amazon.sg/dp/B00SNPCSUY) [2**LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz**L'Oreal Paris**$15.54**4.6★65,045 rev](https://www.amazon.sg/dp/B002JDUMFO) [3**Neutrogena Hydro Boost Water Gel (Moisturizer) For All Skin Types 50g**Neutrogena**$13.31**4.3★19,792 rev](https://www.amazon.sg/dp/B00BQFTQW6)
### **Newest**
by launch date
[**CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary**CeraVe**$25.50**55,633 rev11y ago](https://www.amazon.sg/dp/B00SNPCSUY) [**Neutrogena Hydro Boost Water Gel (Moisturizer) For All Skin Types 50g**Neutrogena**$13.31**19,792 rev12y ago](https://www.amazon.sg/dp/B00BQFTQW6) [**LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz**L'Oreal Paris**$15.54**65,045 rev13y ago](https://www.amazon.sg/dp/B002JDUMFO)
### **Trending**
90-day click momentum
[**CeraVe Skin Renewing Night Cream | Niacinamide Peptide Complex and Hyaluronic Acid Moisturizer for Face | 1.7 Ounce Packaging may Vary**CeraVe**$25.50**4.6★**▲ 153%**](https://www.amazon.sg/dp/B00SNPCSUY) [**LOreal Paris Collagen Daily Face Moisturizer Anti Aging Face Cream to Reduce Wrinkles and Provide Intense Hydration 1.7 oz**L'Oreal Paris**$15.54**4.6★**▲ 40%**](https://www.amazon.sg/dp/B002JDUMFO) [**Neutrogena Hydro Boost Water Gel (Moisturizer) For All Skin Types 50g**Neutrogena**$13.31**4.3★**▼ 60%**](https://www.amazon.sg/dp/B00BQFTQW6)
## **What buyers say about face cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Thanks for the fantastic price”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is face cream profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 3 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (25/100).
- **How competitive is the face cream niche?**
- 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for face cream peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the face cream niche?**
- Listings span $13.31–$25.50; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 46,823 reviews — the moat a new listing must climb.
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