[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-beauty-eyeshadow":3,"research-sidebar-rollups":598},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":43,"baselines":80,"demand":83,"seasonality":382,"brandShare":395,"products":417,"feedback":536,"searchTerms":548,"related":568,"lastUpdated":32},"9f9587b28be4cdbf4ef807e646cf7bd7","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":29,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":34,"sellerCount":35,"signals":36,"avgBsr":37,"pageQuality":29,"unitsSoldMin":29,"unitsSoldAvgMin":29,"unitsSoldAvgMax":28,"revenueMin":29,"revenueMax":38,"avgBrandAgeMonths":39,"avgSellerAgeDays":29,"top20ClickShare":40,"top20BrandShare":40,"primePct":41,"oosRate":42},1798,10460,3.5028,0.0759,0.0087,0.5282,0.8266,4.47,13162,19.76,9.49,39.69,12,100,0,"eyeshadow","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feyeshadow","2026-07-24T00:35:45.162285+00:00",8,11,10,[],31,1976,77,1,0.9167,0.0565,{"score":44,"verdict":45,"components":46},42,"skip",[47,51,54,57,60,63,66,71,73,76],{"key":48,"score":29,"weight":49,"raw":50},"marketSize",0.15,1798.2,{"key":52,"score":53,"weight":49,"raw":18},"growth",34,{"key":55,"score":34,"weight":56,"raw":19},"conversion",0.1,{"key":58,"score":59,"weight":49,"raw":20},"competition",54,{"key":61,"score":62,"weight":56,"raw":21},"brandShare",37,{"key":64,"score":65,"weight":56,"raw":22},"qualityGap",47,{"key":67,"score":68,"weight":69,"raw":70},"reviewMoat",20,0.05,13161.67,{"key":72,"score":28,"weight":56,"raw":29},"returns",{"key":74,"score":75,"weight":69,"raw":24},"avgPrice",87,{"key":77,"score":78,"weight":69,"raw":79},"priceRange",80,0.8175496688741722,{"avgRating":22,"medianPrice":81,"medianReturnRate":29,"nichesTracked":82},30,1590,{"points":84,"droppedPartialWeek":381},[85,88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,207,210,213,216,219,222,225,228,231,234,237,240,242,245,248,250,253,256,259,262,264,267,270,273,276,279,281,284,287,290,293,296,299,302,304,307,310,312,315,318,321,323,326,329,332,334,337,339,342,345,348,350,353,356,358,360,362,364,367,370,373,375,378],{"week":86,"volume":87},"2024-07-28",348,{"week":89,"volume":90},"2024-08-04",57,{"week":92,"volume":93},"2024-08-11",210,{"week":95,"volume":96},"2024-08-18",150,{"week":98,"volume":99},"2024-08-25",140,{"week":101,"volume":102},"2024-09-01",179,{"week":104,"volume":105},"2024-09-08",256,{"week":107,"volume":108},"2024-09-15",252,{"week":110,"volume":111},"2024-09-22",96,{"week":113,"volume":114},"2024-09-29",149,{"week":116,"volume":117},"2024-10-06",184,{"week":119,"volume":120},"2024-10-13",418,{"week":122,"volume":123},"2024-10-20",225,{"week":125,"volume":126},"2024-10-27",160,{"week":128,"volume":129},"2024-11-03",266,{"week":131,"volume":132},"2024-11-10",295,{"week":134,"volume":135},"2024-11-17",183,{"week":137,"volume":138},"2024-11-24",390,{"week":140,"volume":141},"2024-12-01",557,{"week":143,"volume":144},"2024-12-08",370,{"week":146,"volume":147},"2024-12-15",224,{"week":149,"volume":150},"2024-12-22",200,{"week":152,"volume":153},"2024-12-29",186,{"week":155,"volume":156},"2025-01-05",236,{"week":158,"volume":159},"2025-01-12",148,{"week":161,"volume":162},"2025-01-19",147,{"week":164,"volume":165},"2025-01-26",269,{"week":167,"volume":168},"2025-02-02",216,{"week":170,"volume":171},"2025-02-09",170,{"week":173,"volume":174},"2025-02-16",241,{"week":176,"volume":177},"2025-02-23",230,{"week":179,"volume":180},"2025-03-02",108,{"week":182,"volume":183},"2025-03-09",185,{"week":185,"volume":186},"2025-03-16",145,{"week":188,"volume":189},"2025-03-23",112,{"week":191,"volume":192},"2025-03-30",99,{"week":194,"volume":195},"2025-04-06",294,{"week":197,"volume":198},"2025-04-13",182,{"week":200,"volume":201},"2025-04-20",171,{"week":203,"volume":204},"2025-04-27",167,{"week":206,"volume":186},"2025-05-04",{"week":208,"volume":209},"2025-05-11",122,{"week":211,"volume":212},"2025-05-18",109,{"week":214,"volume":215},"2025-05-25",111,{"week":217,"volume":218},"2025-06-01",131,{"week":220,"volume":221},"2025-06-08",124,{"week":223,"volume":224},"2025-06-15",193,{"week":226,"volume":227},"2025-06-22",153,{"week":229,"volume":230},"2025-06-29",142,{"week":232,"volume":233},"2025-07-06",103,{"week":235,"volume":236},"2025-07-13",464,{"week":238,"volume":239},"2025-07-20",368,{"week":241,"volume":198},"2025-07-27",{"week":243,"volume":244},"2025-08-03",240,{"week":246,"volume":247},"2025-08-10",319,{"week":249,"volume":186},"2025-08-17",{"week":251,"volume":252},"2025-08-24",234,{"week":254,"volume":255},"2025-08-31",202,{"week":257,"volume":258},"2025-09-07",218,{"week":260,"volume":261},"2025-09-14",215,{"week":263,"volume":171},"2025-09-21",{"week":265,"volume":266},"2025-09-28",239,{"week":268,"volume":269},"2025-10-05",219,{"week":271,"volume":272},"2025-10-12",289,{"week":274,"volume":275},"2025-10-19",214,{"week":277,"volume":278},"2025-10-26",156,{"week":280,"volume":126},"2025-11-02",{"week":282,"volume":283},"2025-11-09",232,{"week":285,"volume":286},"2025-11-16",318,{"week":288,"volume":289},"2025-11-23",465,{"week":291,"volume":292},"2025-11-30",527,{"week":294,"volume":295},"2025-12-07",279,{"week":297,"volume":298},"2025-12-14",220,{"week":300,"volume":301},"2025-12-21",281,{"week":303,"volume":150},"2025-12-28",{"week":305,"volume":306},"2026-01-04",174,{"week":308,"volume":309},"2026-01-11",135,{"week":311,"volume":261},"2026-01-18",{"week":313,"volume":314},"2026-01-25",207,{"week":316,"volume":317},"2026-02-01",165,{"week":319,"volume":320},"2026-02-08",138,{"week":322,"volume":261},"2026-02-15",{"week":324,"volume":325},"2026-02-22",176,{"week":327,"volume":328},"2026-03-01",187,{"week":330,"volume":331},"2026-03-08",116,{"week":333,"volume":221},"2026-03-15",{"week":335,"volume":336},"2026-03-22",139,{"week":338,"volume":336},"2026-03-29",{"week":340,"volume":341},"2026-04-05",128,{"week":343,"volume":344},"2026-04-12",90,{"week":346,"volume":347},"2026-04-19",205,{"week":349,"volume":347},"2026-04-26",{"week":351,"volume":352},"2026-05-03",178,{"week":354,"volume":355},"2026-05-10",162,{"week":357,"volume":201},"2026-05-17",{"week":359,"volume":183},"2026-05-24",{"week":361,"volume":218},"2026-05-31",{"week":363,"volume":150},"2026-06-07",{"week":365,"volume":366},"2026-06-14",173,{"week":368,"volume":369},"2026-06-21",113,{"week":371,"volume":372},"2026-06-28",199,{"week":374,"volume":278},"2026-07-05",{"week":376,"volume":377},"2026-07-12",195,{"week":379,"volume":380},"2026-07-19",115,false,[383,384,385,386,387,388,389,390,391,392,393,394],0.9370527306967985,0.9492937853107345,0.6629755178907721,0.8825800376647834,0.7148775894538607,0.7768989328311362,1.181873822975518,0.9232475413266373,0.965139150449885,1.1414783427495292,1.5429169282276627,1.3693659761456374,{"top":396,"otherBrandCount":415,"otherClickShare":416},[397,400,403,406,409,412],{"brand":398,"clickShare":399},"UCANBE",0.2581,{"brand":401,"clickShare":402},"wet n wild",0.2056,{"brand":404,"clickShare":405},"L.A. Girl",0.1895,{"brand":407,"clickShare":408},"NYX PROFESSIONAL MAKEUP",0.1008,{"brand":410,"clickShare":411},"REVLON",0.0726,{"brand":413,"clickShare":414},"e.l.f.",0.0685,2,0.1049,[418,428,439,449,459,470,480,490,498,507,516,526],{"asin":419,"title":420,"brand":401,"imageUrl":421,"price":25,"rating":422,"reviews":423,"clickShare90":424,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B08RRSYNYN","Wet N Wild Eyeshadow Palette 10 Pan Nude Awakening","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WCxajEXbL.jpg",4.4,7194,0.1169,0.129,"2020-12-30","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08RRSYNYN",{"asin":429,"title":430,"brand":398,"imageUrl":431,"price":432,"rating":433,"reviews":434,"clickShare90":435,"clickShare360":436,"launchDate":437,"amazonUrl":438},"B07MQJRK7N","Eyeshadow Palette Colorful 40 Colors Colorful Eyeshadow Palette High Color Reproduction Colorful Eyeshadow Palette for Halloween Carnival Makeup Palette for Stage Parties Performances","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ITma8L3UL.jpg",19.91,4.5,26870,0.1129,0.159,"2018-12-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07MQJRK7N",{"asin":440,"title":441,"brand":404,"imageUrl":442,"price":443,"rating":422,"reviews":444,"clickShare90":445,"clickShare360":446,"launchDate":447,"amazonUrl":448},"B00PGQYEUK","L.A. Girl Beauty Brick Eyeshadow Nudes 12 g Powder","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31japeRBy3L.jpg",15.25,24647,0.1089,0.13,"2015-01-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00PGQYEUK",{"asin":450,"title":451,"brand":407,"imageUrl":452,"price":453,"rating":454,"reviews":455,"clickShare90":408,"clickShare360":456,"launchDate":457,"amazonUrl":458},"B01IW02HX2","ULTIMATE shadow palette #warm neutrals 16 x 0 83 gr","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510F-WOAL4L.jpg",22.9,4.6,39459,0.106,"2016-09-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01IW02HX2",{"asin":460,"title":461,"brand":401,"imageUrl":462,"price":463,"rating":464,"reviews":465,"clickShare90":466,"clickShare360":467,"launchDate":468,"amazonUrl":469},"B09NX8R28P","Wet n Wild Always Naked Eyeshadow Palette Nude Neutral Eye Makeup Blendable Warm And Cool Nude Pigments Matte Shimmer Glitter Creamy Smooth","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ND1Iw+XAL.jpg",12.88,4.2,8325,0.0887,0.082,"2022-01-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09NX8R28P",{"asin":471,"title":472,"brand":398,"imageUrl":473,"price":474,"rating":454,"reviews":475,"clickShare90":476,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B08NDYQ1PC","UCANBE EXOTIC FLAVORS Neon Eyeshadow Makeup Palette - 48 Colorful High Pigmented - Rainbow Matte Shimmer Glitter Eye Shadow Make Up Pallet Gift Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wc7w3WsML.jpg",20.19,7553,0.0847,0.098,"2020-11-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08NDYQ1PC",{"asin":481,"title":482,"brand":404,"imageUrl":483,"price":484,"rating":433,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":488,"amazonUrl":489},"B07P1HQWXB","L.A. Girl Fanatic Eyeshadow Palette The Nudist The Nudist 125.5 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RPjAeyTKL.jpg",16.08,373,0.0806,0.051,"2019-02-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07P1HQWXB",{"asin":491,"title":492,"brand":410,"imageUrl":493,"price":494,"rating":422,"reviews":495,"clickShare90":411,"clickShare360":69,"launchDate":496,"amazonUrl":497},"B006OZEZW4","Revlon Eyeshadow Palette by  ColorStay Day to Night Up to 24 Hour Eye Makeup Velvety Pigmented Blendable Matte & Shimmer Finishes 530 Seductive 4.8 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41znhNsG--L.jpg",10.48,25556,"2012-08-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB006OZEZW4",{"asin":499,"title":500,"brand":413,"imageUrl":501,"price":502,"rating":433,"reviews":503,"clickShare90":414,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B07KS2L69M","e.l.f. Perfect 10 Eyeshadow Palette Ten Ultra-pigmented Nude Matte Shades Blendable Formula Vegan & Cruelty-free Nude Mood (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jyKs2kPuL.jpg",18.02,3287,0.048,"2018-11-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07KS2L69M",{"asin":508,"title":509,"brand":398,"imageUrl":510,"price":511,"rating":454,"reviews":512,"clickShare90":513,"clickShare360":487,"launchDate":514,"amazonUrl":515},"B07YC98BF8","UCANBE Spotlight Eyeshadow Palette Colourful 40 Colours Colourful Eyeshadow Palette for Halloween Carnival Colourful Eyeshadow Palette High Colour Rendering Make Up Palette for Stage Parties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uRsxxAlBL.jpg",28.84,13968,0.0605,"2019-09-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07YC98BF8",{"asin":517,"title":518,"brand":519,"imageUrl":520,"price":521,"rating":422,"reviews":522,"clickShare90":42,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B089GBFM7G","Colourpop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)","ColourPop","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CWsRwc0zL.jpg",23.4,669,0.078,"2020-08-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB089GBFM7G",{"asin":527,"title":528,"brand":529,"imageUrl":530,"price":26,"rating":433,"reviews":531,"clickShare90":532,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B08ZJ7CKR7","3CE Multi Eye Color Palette #SOME DEF with Eyeshadow Brushes 4ea 1 Count (Pack of 1)","3CE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Sn2OWjCRL.jpg",39,0.0484,0.018,"2021-03-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08ZJ7CKR7",{"love":537,"hate":538,"returnReasons":539},[],[],[540,543,546],{"reason":541,"pct":542},"Functionality-Overall",0.5,{"reason":544,"pct":545},"Oily\u002FGreasy",0.25,{"reason":547,"pct":545},"Color",[549,553,558,563],{"term":30,"volume":550,"growthQoq":551,"conversionRate":552},3030,0.8606,0.0033,{"term":554,"volume":555,"growthQoq":556,"conversionRate":557},"eyeshadow palette",4589,-0.2069,0.0027,{"term":559,"volume":560,"growthQoq":561,"conversionRate":562},"eye shadow",1700,0.0984,0.0029,{"term":564,"volume":565,"growthQoq":566,"conversionRate":567},"eye shadow palette",1141,-0.3846,0.0057,[569,574,578,583,588,593],{"title":570,"href":571,"score":44,"verdict":45,"marketSize":572,"growth90":573},"pimple patch","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fpimple-patch",3992.81,-0.0798,{"title":575,"href":576,"score":44,"verdict":45,"marketSize":29,"growth90":577},"eye cream","\u002Fresearch\u002Fsg\u002Fbeauty\u002Feye-cream",-0.1043,{"title":579,"href":580,"score":44,"verdict":45,"marketSize":581,"growth90":582},"manscaped","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fmanscaped",9352.08,0.4021,{"title":584,"href":585,"score":44,"verdict":45,"marketSize":586,"growth90":587},"body lotion","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fbody-lotion",3260.47,0.0086,{"title":589,"href":590,"score":44,"verdict":45,"marketSize":591,"growth90":592},"nail clipper","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fnail-clipper",6786.53,0.1104,{"title":594,"href":595,"score":596,"verdict":45,"marketSize":29,"growth90":597},"minoxidil","\u002Fresearch\u002Fsg\u002Fbeauty\u002Fminoxidil",43,-0.0309,[599,606,613,620,626,633,635,642,649,656,662,669,675,682,689,696,702],{"nodeId":600,"label":601,"slug":602,"href":603,"nichesTracked":604,"marketSizeTotal":605},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":611,"marketSizeTotal":612},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":614,"label":615,"slug":616,"href":617,"nichesTracked":618,"marketSizeTotal":619},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":621,"label":622,"slug":623,"href":624,"nichesTracked":275,"marketSizeTotal":625},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",1253894,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":215,"marketSizeTotal":634},350309,{"nodeId":636,"label":637,"slug":638,"href":639,"nichesTracked":640,"marketSizeTotal":641},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":650,"label":651,"slug":652,"href":653,"nichesTracked":654,"marketSizeTotal":655},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":657,"label":658,"slug":659,"href":660,"nichesTracked":59,"marketSizeTotal":661},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",163274,{"nodeId":663,"label":664,"slug":665,"href":666,"nichesTracked":667,"marketSizeTotal":668},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":670,"label":671,"slug":672,"href":673,"nichesTracked":34,"marketSizeTotal":674},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":415,"marketSizeTotal":701},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":40,"marketSizeTotal":29},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]