---
title: "Products — eyeshadow - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/eyeshadow/products"
last_updated: "2026-08-08T13:25:17.107Z"
locale: en
meta:
  description: "Niche score 42/100 · $2K/yr market · 10K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $2K/yr market · 10K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — eyeshadow - Flapen"
---

# **eyeshadow**

**Skip it**

A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 34Conversion 11Competition 54Returns 100Price range 80Avg price 87Brand share 37Review moat 20Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.49–$39.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,161.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 10K searches

## Products