---
title: "Eyeshadow — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/eyeshadow"
last_updated: "2026-08-06T16:18:24.732Z"
locale: en
meta:
description: "Niche score 42/100 · $2K/yr market · 10K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $2K/yr market · 10K searches/yr · $19.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyeshadow — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **eyeshadow**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 34Conversion 11Competition 54Returns 100Price range 80Avg price 87Brand share 37Review moat 20Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.49–$39.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,161.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, eyeshadow is a $2K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeshadow market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$2K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**10%**
- UCANBE26% - wet n wild21% - L.A. Girl19% - NYX PROFESSIONAL MAKEUP10% - REVLON7% - e.l.f.7% - Open — no brand owns it (2 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/sg/beauty/eyeshadow/trend)
## **Top eyeshadow search terms**
- **eyeshadow**3K/yr+86.1%0.3% conv. - **eyeshadow palette**5K/yr-20.7%0.3% conv. - **eye shadow**2K/yr+9.8%0.3% conv. - **eye shadow palette**1K/yr-38.5%0.6% conv. [**All search terms **](https://flapen.com/research/sg/beauty/eyeshadow/search-terms)
## **Top eyeshadow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$546%$1089%$16212%$216101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wet N Wild Eyeshadow Palette 10 Pan Nude Awakening**wet n wild**$9.49**4.4★7,194 rev](https://www.amazon.sg/dp/B08RRSYNYN) [2**Eyeshadow Palette Colorful 40 Colors Colorful Eyeshadow Palette High Color Reproduction Colorful Eyeshadow Palette for Halloween Carnival Makeup Palette for Stage Parties Performances**UCANBE**$19.91**4.5★26,870 rev](https://www.amazon.sg/dp/B07MQJRK7N) [3**L.A. Girl Beauty Brick Eyeshadow Nudes 12 g Powder**L.A. Girl**$15.25**4.4★24,647 rev](https://www.amazon.sg/dp/B00PGQYEUK) [4**ULTIMATE shadow palette #warm neutrals 16 x 0 83 gr**NYX PROFESSIONAL MAKEUP**$22.90**4.6★39,459 rev](https://www.amazon.sg/dp/B01IW02HX2) [5**Wet n Wild Always Naked Eyeshadow Palette Nude Neutral Eye Makeup Blendable Warm And Cool Nude Pigments Matte Shimmer Glitter Creamy Smooth**wet n wild**$12.88**4.2★8,325 rev](https://www.amazon.sg/dp/B09NX8R28P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wet n Wild Always Naked Eyeshadow Palette Nude Neutral Eye Makeup Blendable Warm And Cool Nude Pigments Matte Shimmer Glitter Creamy Smooth**wet n wild**$12.88**8,325 rev4y ago](https://www.amazon.sg/dp/B09NX8R28P) [**3CE Multi Eye Color Palette #SOME DEF with Eyeshadow Brushes 4ea 1 Count (Pack of 1)**3CE**$39.69**39 rev5y ago](https://www.amazon.sg/dp/B08ZJ7CKR7) [**Wet N Wild Eyeshadow Palette 10 Pan Nude Awakening**wet n wild**$9.49**7,194 rev5y ago](https://www.amazon.sg/dp/B08RRSYNYN) [**UCANBE EXOTIC FLAVORS Neon Eyeshadow Makeup Palette - 48 Colorful High Pigmented - Rainbow Matte Shimmer Glitter Eye Shadow Make Up Pallet Gift Set**UCANBE**$20.19**7,553 rev5y ago](https://www.amazon.sg/dp/B08NDYQ1PC) [**Colourpop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)**ColourPop**$23.40**669 rev5y ago](https://www.amazon.sg/dp/B089GBFM7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3CE Multi Eye Color Palette #SOME DEF with Eyeshadow Brushes 4ea 1 Count (Pack of 1)**3CE**$39.69**4.5★**▲ 169%**](https://www.amazon.sg/dp/B08ZJ7CKR7) [**L.A. Girl Fanatic Eyeshadow Palette The Nudist The Nudist 125.5 g**L.A. Girl**$16.08**4.5★**▲ 58%**](https://www.amazon.sg/dp/B07P1HQWXB) [**Revlon Eyeshadow Palette by ColorStay Day to Night Up to 24 Hour Eye Makeup Velvety Pigmented Blendable Matte & Shimmer Finishes 530 Seductive 4.8 g**REVLON**$10.48**4.4★**▲ 45%**](https://www.amazon.sg/dp/B006OZEZW4) [**e.l.f. Perfect 10 Eyeshadow Palette Ten Ultra-pigmented Nude Matte Shades Blendable Formula Vegan & Cruelty-free Nude Mood (Packaging May Vary)**e.l.f.**$18.02**4.5★**▲ 43%**](https://www.amazon.sg/dp/B07KS2L69M) [**UCANBE Spotlight Eyeshadow Palette Colourful 40 Colours Colourful Eyeshadow Palette for Halloween Carnival Colourful Eyeshadow Palette High Colour Rendering Make Up Palette for Stage Parties**UCANBE**$28.84**4.6★**▲ 19%**](https://www.amazon.sg/dp/B07YC98BF8)
**~~View all trending →~~**
## **What buyers say about eyeshadow**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Functionality-Overall**50%
**Oily/Greasy**25%
**Color**25%
## **Common questions**
- **Is eyeshadow profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 12 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the eyeshadow niche?**
- 8 brands and 10 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- **When does demand for eyeshadow peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the eyeshadow niche?**
- Listings span $9.49–$39.69; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 13,162 reviews — the moat a new listing must climb.
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