---
title: "Eyeliner — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/eyeliner"
last_updated: "2026-08-08T09:35:18.316Z"
locale: en
meta:
description: "Niche score 35/100 · $0/yr market · 5K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $0/yr market · 5K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyeliner — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **eyeliner**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 29Conversion 0Competition 40Returns 100Price range 13Avg price 41Brand share 35Review moat 13Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,160.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$3.15–$16.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, eyeliner is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeliner market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$1K–$3K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **120 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**10%**
- NYX PROFESSIONAL MAKEUP34% - Silkygirl17% - REVLON15% - Heroine Make10% - e.l.f.8% - NOON'S UP6% - Open — no brand owns it (2 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
350250Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/beauty/eyeliner/trend)
## **Top eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EPIC INK LINER eyeliner waterproof #black 1 ml**NYX PROFESSIONAL MAKEUP**$14.60**4.5★88,761 rev](https://www.amazon.sg/dp/B074Y8LM6T) [2**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner**NYX PROFESSIONAL MAKEUP**$16.82**4.5★120,885 rev](https://www.amazon.sg/dp/B005G9E9AW) [3**Heroine Make Kiss Me Superkeep Smooth Liquid Eyeliner Jet Black**Heroine Make**$12.93**4.3★5,903 rev](https://www.amazon.sg/dp/B00RWME3MU) [4**Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener 202 Black Brown 0.01 oz**REVLON**$10.17**4.5★40,613 rev](https://www.amazon.sg/dp/B000H3I2JG) [5**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black**e.l.f.**$10.21**4.4★33,682 rev](https://www.amazon.sg/dp/B07MWSXPT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Color Mirror Retractable Black Gel Eyeliner Smudge Proof Waterproof Creamy Texture Long lasting & Smooth Eye Liner Pencil with Brush Built in Sharpener**Color Mirror**$8.49**136 rev1y ago](https://www.amazon.sg/dp/B0DPLJK32G) [**NOONS UP Flat Eye-Liner - Ultra-Slim Waterproof Liquid Eyeliner Pen Quick-Dry & Smudge-Proof Bold Black (0.5ml)**NOON'S UP**$13.69**543 rev2y ago](https://www.amazon.sg/dp/B0C439QZBD) [**Silkygirl Wing It Sharp Liner 01 Super Black 0.5 Grams**Silkygirl**$9.51**2 rev6y ago](https://www.amazon.sg/dp/B07YL73VWX) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black**e.l.f.**$10.21**33,682 rev7y ago](https://www.amazon.sg/dp/B07MWSXPT1) [**Silkygirl Long Wearing Eyeliner 01 Black**Silkygirl**$8.86**6 rev7y ago](https://www.amazon.sg/dp/B073S8GFWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silkygirl Wing It Sharp Liner 01 Super Black 0.5 Grams**Silkygirl**$9.51**2.9★**▲ 143%**](https://www.amazon.sg/dp/B07YL73VWX) [**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner**NYX PROFESSIONAL MAKEUP**$16.82**4.5★**▲ 86%**](https://www.amazon.sg/dp/B005G9E9AW) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black**e.l.f.**$10.21**4.4★**▲ 64%**](https://www.amazon.sg/dp/B07MWSXPT1) [**Silkygirl Perfect Stay 20HR Eyeliner 01 Blackest Black**Silkygirl**$8.79**3.6★**▲ 41%**](https://www.amazon.sg/dp/B01HXTFHS0) [**NOONS UP Flat Eye-Liner - Ultra-Slim Waterproof Liquid Eyeliner Pen Quick-Dry & Smudge-Proof Bold Black (0.5ml)**NOON'S UP**$13.69**3.8★**▲ 22%**](https://www.amazon.sg/dp/B0C439QZBD)
**~~View all trending →~~**
## **Common questions**
- **Is eyeliner profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the eyeliner niche?**
- 8 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **When does demand for eyeliner peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eyeliner niche?**
- Listings span $3.15–$16.82; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 26,161 reviews — the moat a new listing must climb.
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