---
title: "Eye Cream — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/eye-cream"
last_updated: "2026-08-07T23:26:55.214Z"
locale: en
meta:
description: "Niche score 42/100 · $0/yr market · 8K searches/yr · $21.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $0/yr market · 8K searches/yr · $21.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Cream — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **eye cream**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 20Conversion 0Competition 50Returns 97Price range 95Avg price 92Brand share 57Review moat 18Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$15.04–$29.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,471**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 8K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, eye cream is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye cream market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **25%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**21%**
- CeraVe24% - RoC16% - Neutrogena14% - medicube9% - Beauty of Joseon8% - e.l.f.8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/beauty/eye-cream/trend)
## **Top eye cream search terms**
- **eye cream**6K/yr-14.0%1.5% conv. - **eye serum**818/yr+70.3%0.5% conv. - **eye cream for dark circles**754/yr-32.9%1.3% conv. [**All search terms **](https://flapen.com/research/sg/beauty/eye-cream/search-terms)
## **Top eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoC Retinol Correxion Line Smoothing Anti-Aging Retinol Eye Cream for Dark Circles and Puffy Eyes 0.5 Ounce (Packaging May Vary)**RoC**$26.93**4.3★32,773 rev](https://www.amazon.sg/dp/B0009RFB76) [2**Neutrogena Visible Repair Retinol Eye Cream 15g**Neutrogena**$25.60**4.4★23,860 rev](https://www.amazon.sg/dp/B004D24818) [3**CeraVe Skin Renewing Vitamin C Eye Cream | Vitamin C Hyaluronic Acid Ceramides & Caffeine | Under Eye Cream For Dark Circles and Puffiness | Fragrance Free & Ophthalmologist Tested | 0.5 Fl. Oz**CeraVe**$25.31**4.4★2,182 rev](https://www.amazon.sg/dp/B0CTTR375V) [4![[Medicube] PDRN PINK PEPTIDE EYE CREAM 30ml](https://m.media-amazon.com/images/I/31VagDMhKRL.jpg)**\[Medicube\] PDRN PINK PEPTIDE EYE CREAM 30ml**medicube**$19.84**4.5★4,730 rev](https://www.amazon.sg/dp/B0DWMSM6Y9) [5**Revive Eye Serum : Ginseng + Retinal**Beauty of Joseon**$19.58**4.3★17,423 rev](https://www.amazon.sg/dp/B0B45LL4DD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin C Eye Cream Brightening & Hydrating UnderEye Care with Niacinamide & Peptides (30g)**Nano Singapore**$18.89**0 rev6mo ago](https://www.amazon.sg/dp/B0GHR9FL23) [**TOSOWOONG VITA Clinic Vitamin Eye Cream Korean Skincare with 5% Arbutin 2% Niacinamide Hyaluronic Acid Glutathione Seabuckthorn Eye Serum for Fine Lines & Wrinkles Puffiness 15ml / 0.5 fl. oz.**TOSOWOONG**$29.95**186 rev1y ago](https://www.amazon.sg/dp/B0D6MP6KD4) [![[Medicube] PDRN PINK PEPTIDE EYE CREAM 30ml](https://m.media-amazon.com/images/I/31VagDMhKRL.jpg)**\[Medicube\] PDRN PINK PEPTIDE EYE CREAM 30ml**medicube**$19.84**4,730 rev1y ago](https://www.amazon.sg/dp/B0DWMSM6Y9) [**CeraVe Skin Renewing Vitamin C Eye Cream | Vitamin C Hyaluronic Acid Ceramides & Caffeine | Under Eye Cream For Dark Circles and Puffiness | Fragrance Free & Ophthalmologist Tested | 0.5 Fl. Oz**CeraVe**$25.31**2,182 rev2y ago](https://www.amazon.sg/dp/B0CTTR375V) [**Revive Eye Serum : Ginseng + Retinal**Beauty of Joseon**$19.58**17,423 rev4y ago](https://www.amazon.sg/dp/B0B45LL4DD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Multi-Peptide Eye Cream - 15ml**Naturium**$26.93**4.4★**▲ 361%**](https://www.amazon.sg/dp/B09KHK2BM1) [**Vitamin C Eye Cream Brightening & Hydrating UnderEye Care with Niacinamide & Peptides (30g)**Nano Singapore**$18.89**0.0★**▲ 352%**](https://www.amazon.sg/dp/B0GHR9FL23) [**LOréal Paris 55+ Anti-wrinkle Eye Treatment 0.5 ounces**L'Oreal Paris**$15.46**4.4★**▲ 42%**](https://www.amazon.sg/dp/B07577L71W) [**RoC Retinol Correxion Line Smoothing Anti-Aging Retinol Eye Cream for Dark Circles and Puffy Eyes 0.5 Ounce (Packaging May Vary)**RoC**$26.93**4.3★**▲ 42%**](https://www.amazon.sg/dp/B0009RFB76) [**e.l.f. SKIN Holy Hydration! Eye Cream Rich Hydrating Eye Cream For Minimizing Dark Circles Infused With Hyaluronic Acid Vegan & Cruelty-free**e.l.f.**$16.71**4.5★**▲ 32%**](https://www.amazon.sg/dp/B01D1DR514)
**~~View all trending →~~**
## **What buyers say about eye cream**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Product Condition**25%
**Size-Overall**25%
**Skin Health**25%
## **Common questions**
- **Is eye cream profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the eye cream niche?**
- 10 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- **When does demand for eye cream peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the eye cream niche?**
- Listings span $15.04–$29.95; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 17,471 reviews — the moat a new listing must climb.
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