---
title: "Epilator — $22K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/epilator"
last_updated: "2026-08-06T01:49:44.744Z"
locale: en
meta:
description: "Niche score 38/100 · $22K/yr market · 5K searches/yr · $115.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $22K/yr market · 5K searches/yr · $115.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Epilator — $22K/yr Amazon SG Niche (2026) - Flapen"
---
# **epilator**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 38Conversion 48Competition 19Returns 100Price range 42Avg price 70Brand share 0Review moat 49Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$115.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,588.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$41.00–$182.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$22K**
$22K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, epilator is a $22K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epilator market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$29K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **0%**
- **Out of stock**
- **23.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Braun90% - Philips10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
500300Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/beauty/epilator/trend)
## **Top epilator search terms**
- **epilator**3K/yr+17.2%0.3% conv. - **epilator women**2K/yr-15.4%1.0% conv. - **braun epilator**898/yr+40.3%1.9% conv. [**All search terms **](https://flapen.com/research/sg/beauty/epilator/search-terms)
## **Top epilator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver**Braun**$90.30**4.4★1,068 rev](https://www.amazon.sg/dp/B0CQRRT5RX) [2**Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey**Braun**$76.24**4.3★450 rev](https://www.amazon.sg/dp/B0CWJ6DX65) [3**Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink**Braun**$120.42**4.3★1,275 rev](https://www.amazon.sg/dp/B0CV11ZKZS) [4**Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White**Braun**$161.24**4.4★2,161 rev](https://www.amazon.sg/dp/B0CQRSK45C) [5**Philips Satinelle Essential Epilator Corded Compact Hair Removal BRE224/00**Philips**$41.00**4.4★6,583 rev](https://www.amazon.sg/dp/B07PLDD46X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver**Braun**$176.39**145 rev1y ago](https://www.amazon.sg/dp/B0CQRS4CFF) [**Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink**Braun**$120.42**1,275 rev2y ago](https://www.amazon.sg/dp/B0CV11ZKZS) [**Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver**Braun**$90.30**1,068 rev2y ago](https://www.amazon.sg/dp/B0CQRRT5RX) [**Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White**Braun**$161.24**2,161 rev2y ago](https://www.amazon.sg/dp/B0CQRSK45C) [**Braun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold**Braun**$182.94**1,022 rev2y ago](https://www.amazon.sg/dp/B0CQRTC5TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Braun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold**Braun**$182.94**4.5★**▲ 107%**](https://www.amazon.sg/dp/B0CQRTC5TJ) [**Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey**Braun**$76.24**4.3★**▲ 61%**](https://www.amazon.sg/dp/B0CWJ6DX65) [**Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver**Braun**$176.39**4.5★**▲ 58%**](https://www.amazon.sg/dp/B0CQRS4CFF) [**Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink**Braun**$120.42**4.3★**▲ 55%**](https://www.amazon.sg/dp/B0CV11ZKZS) [**Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White**Braun**$161.24**4.4★**▲ 24%**](https://www.amazon.sg/dp/B0CQRSK45C)
**~~View all trending →~~**
## **What buyers say about epilator**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is epilator profitable to sell on Amazon Singapore?**
- The niche generates $22K/yr across 8 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the epilator niche?**
- 2 brands and 6 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **When does demand for epilator peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the epilator niche?**
- Listings span $41.00–$182.94; the average listing price is $115.76 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.
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