---
title: "Diane Shampoo — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/diane-shampoo"
last_updated: "2026-08-08T07:54:20.223Z"
locale: en
meta:
description: "Niche score 38/100 · $0/yr market · 6K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $0/yr market · 6K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diane Shampoo — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **diane shampoo**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 48Conversion 0Competition 48Returns 97Price range 10Avg price 56Brand share 0Review moat 82Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****365.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.76**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+18.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$10.48–$15.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, diane shampoo is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diane shampoo market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#781**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **118 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- Moist Diane59% - DIANE PERFECT BEAUTY31% - ダイアン ボタニカル10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/beauty/diane-shampoo/trend)
## **Top diane shampoo search terms**
- **diane**2K/yr+64.2%3.1% conv. - **diane shampoo**2K/yr-1.6%1.4% conv. - **moist diane**2K/yr-6.5%4.8% conv. [**All search terms **](https://flapen.com/research/sg/beauty/diane-shampoo/search-terms)
## **Top diane shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moist Diane Perfect Beauty Extra Fresh Hydrate Shampoo 450Ml**Moist Diane**$14.45**4.3★178 rev](https://www.amazon.sg/dp/B07L5QZ4NV) [2**Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml**DIANE PERFECT BEAUTY**$11.53**4.4★1,023 rev](https://www.amazon.sg/dp/B07968SM7W) [3**Moist Diane Botanical Moist Shampoo 480ml**ダイアン ボタニカル**$12.13**4.1★363 rev](https://www.amazon.sg/dp/B01CCDQMU4) [4**Moist Diane Perfect Beauty Extra Moist Shine Treatment 450Ml**Moist Diane**$12.98**4.5★412 rev](https://www.amazon.sg/dp/B07L5H6HSB) [5**Moist Diane Perfect Beauty Extra Hair Fall Control Shampoo 450Ml**Moist Diane**$13.87**4.4★99 rev](https://www.amazon.sg/dp/B09B2PY29L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moist Diane Perfect Beauty Extra Hair Fall Control Shampoo 450Ml**Moist Diane**$13.87**99 rev5y ago](https://www.amazon.sg/dp/B09B2PY29L) [**Diane (Large Capacity) Treatment Straight Floral & Berry Scent Perfect Beauty Extra Straight Refill 23.0 fl oz (660 ml)**DIANE PERFECT BEAUTY**$10.48**631 rev5y ago](https://www.amazon.sg/dp/B07968JJKZ) [**Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml**DIANE PERFECT BEAUTY**$11.53**1,023 rev6y ago](https://www.amazon.sg/dp/B07968SM7W) [**Diane Large Capacity Shampoo Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)**DIANE PERFECT BEAUTY**$11.19**694 rev6y ago](https://www.amazon.sg/dp/B07968SHZX) [![Diane [Large Capacity] Treatment Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)](https://m.media-amazon.com/images/I/41AgnPQsmbL.jpg)**Diane \[Large Capacity\] Treatment Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)**DIANE PERFECT BEAUTY**$10.63**627 rev6y ago](https://www.amazon.sg/dp/B079684FVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moist Diane Perfect Beauty Extra Moist Shine Treatment 450Ml**Moist Diane**$12.98**4.5★**▲ 125%**](https://www.amazon.sg/dp/B07L5H6HSB) [**Moist Diane Perfect Beauty Extra Moist Shine Shampoo 450Ml**Moist Diane**$12.05**4.4★**▲ 51%**](https://www.amazon.sg/dp/B07L5QYCHD) [**Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml**DIANE PERFECT BEAUTY**$11.53**4.4★**▲ 32%**](https://www.amazon.sg/dp/B07968SM7W) [**Moist Diane Perfect Beauty Extra Night Repair Treatment 480Ml**Moist Diane**$14.14**4.2★**▲ 24%**](https://www.amazon.sg/dp/B08292BYZK) [**Moist Diane Botanical Moist Shampoo 480ml**ダイアン ボタニカル**$12.13**4.1★**▲ 13%**](https://www.amazon.sg/dp/B01CCDQMU4)
**~~View all trending →~~**
## **Common questions**
- **Is diane shampoo profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 13 tracked products. 90-day search growth is +18.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the diane shampoo niche?**
- 3 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **When does demand for diane shampoo peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the diane shampoo niche?**
- Listings span $10.48–$15.51; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.
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