---
title: "Deodorant — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/beauty/deodorant"
last_updated: "2026-08-06T01:24:32.043Z"
locale: en
meta:
description: "Niche score 40/100 · $4K/yr market · 24K searches/yr · $9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $4K/yr market · 24K searches/yr · $9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deodorant — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **deodorant**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 30Conversion 22Competition 84Returns 100Price range 29Avg price 30Brand share 31Review moat 17Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.55**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.39–$19.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****19,014.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$4K**
$4K/yr · 24K searches
According to Flapen's Amazon Singapore niche tracking, deodorant is a $4K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$38K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 83%
**Open market**
**9%**
- NIVEA32% - Rexona20% - Native17% - Dove10% - Degree7% - Chemist at Play4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/beauty/deodorant/trend)
## **Top deodorant search terms**
- **deodorant**14K/yr+35.4%3.5% conv. - **deodorant men**5K/yr-30.7%3.4% conv. - **deodorant women**5K/yr-42.8%5.3% conv. [**All search terms **](https://flapen.com/research/sg/beauty/deodorant/search-terms)
## **Top deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$794%$1586%$2368%$3151101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml**Dove**$5.82**5.0★3 rev](https://www.amazon.sg/dp/B0CBJYR3SF) [2**Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)**Degree**$11.41**4.7★44,371 rev](https://www.amazon.sg/dp/B075JRT85B) [3**Nivea Deodorant Spray Invisible Black White (Clear)**NIVEA**$6.65**4.6★2 rev](https://www.amazon.sg/dp/B0060OR0SA) [4**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Eucalyptus & Mint 2.65oz**Native**$19.02**4.4★112,105 rev](https://www.amazon.sg/dp/B07GB41NF9) [5**Rexona Men Sport Defense Deodorant Spray 135ml**Rexona**$7.59**4.5★2 rev](https://www.amazon.sg/dp/B06XZKS7M6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml**Chemist at Play**$9.86**1,998 rev2y ago](https://www.amazon.sg/dp/B0C6KTQXP5) [**Dove Zero 0% Aluminium Roll On Deodorant Cucumber & Green Tea 50ml**Dove**$5.82**3 rev2y ago](https://www.amazon.sg/dp/B0CBJYR3SF) [**NIVEA MEN Cool Kick Energy Fresh Deodorant Spray Cooling Dry Fresh Perfume 150ml Mens Grooming**NIVEA**$7.79**0 rev4y ago](https://www.amazon.sg/dp/B0B2HZJCWG) [**NIVEA MEN Deodorant Spray - Deep (150ml) Anti Bacterial No Sweat Fresh Perfume Mens Grooming**NIVEA**$8.41**8 rev6y ago](https://www.amazon.sg/dp/B089P1R2R8) [**Native Deodorant | Natural Deodorant for Men Aluminum Free with Baking Soda Probiotics Coconut Oil and Shea Butter | Sea Salt & Cedar**Native**$17.70**2,976 rev6y ago](https://www.amazon.sg/dp/B07ZJVFDZ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chemist at Play UnderArm Roll-On with 5% AHA Lactic Acid & 1% Mandelic Acid | Prevents Body Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin |White Jasmine Fragrance|Alcohol Free-40ml**Chemist at Play**$9.86**4.3★**▲ 349%**](https://www.amazon.sg/dp/B0C6KTQXP5) [**Degree Men UltraClear Antiperspirant Deodorant 72-Hour Sweat & Odor Protection Black + White Antiperspirant For Men With MotionSense Technology 2.7 Ounce (Pack of 2)**Degree**$11.41**4.7★**▲ 189%**](https://www.amazon.sg/dp/B075JRT85B) [**Secret Outlast Invisible Solid Completely Clean Antiperspirant and Deodorant .5oz**Secret**$5.00**4.6★**▲ 130%**](https://www.amazon.sg/dp/B006MD1OHM) [**Native Deodorant - Natural Deodorant for Women and Men - Vegan Gluten Free Cruelty Free - Aluminum Free Free of Parabens and Sulfates - Charcoal**Native**$18.02**4.4★**▲ 96%**](https://www.amazon.sg/dp/B07V3TR2ST) [**Nivea Deodorant for Woman Roll On Dry Comfort 50ml / Fresh / Dry / No sweat / Perfume**NIVEA**$4.32**5.0★**▲ 84%**](https://www.amazon.sg/dp/B01MEGN4N5)
**~~View all trending →~~**
## **What buyers say about deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“best deodorant”*
**Allergies**33%
*“didn't cause any sensitive reaction on my skin”*
**Durability**33%
*“long lasting”*
### **What buyers complain about **
**Allergies**100%
*“Severe rash caused underarm area”*
## **Common questions**
- **Is deodorant profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 29 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the deodorant niche?**
- 10 brands and 18 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in deodorant?**
- Top complaints mined from reviews: Allergies. The return rate is 0.0%.
- **When does demand for deodorant peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the deodorant niche?**
- Listings span $3.39–$19.64; the average listing price is $9.55 (sweet spot $15–$100). The average incumbent carries 19,015 reviews — the moat a new listing must climb.
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